{"product_id":"keracolor-fade-effect-color-fading-shampoo-9-75-fl-oz-vitamin-c-fade-with-keratin-coconut-oil","title":"KERACOLOR Fade Effect Color Fading Shampoo — 9.75 fl oz, Vitamin C Fade with Keratin \u0026 Coconut Oil","description":"\u003cp\u003e\u003cstrong\u003eKERACOLOR Fade Effect Color Fading Shampoo is a sulfate-free formula that helps gently reduce the intensity of semi-permanent and direct dyes while nourishing hair with vitamin C, keratin, biotin, and coconut oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your semi-permanent color is too vibrant or you want to soften a shade before recoloring, this shampoo is formulated to accelerate color drop without harsh stripping. Designed for at-home use, the 9.75 fl oz bottle combines gentle color-lifting action with strengthening and conditioning ingredients, so hair feels supported during the fading process. It’s cruelty-free and made in the USA.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo fade semi-permanent color?\u003c\/h3\u003e\n\u003cp\u003eThis product uses a vitamin C infusion to help break down direct dye pigments, making vivid and semi-permanent shades less intense over multiple washes. The formula is crafted to be less aggressive than bleach or strong clarifying agents, allowing for a more controlled fading timeline.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin C targets and helps loosen direct dye molecules.\u003c\/li\u003e\n  \u003cli\u003eRepeated use yields progressive fading rather than an immediate dramatic change.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base reduces unnecessary dryness during the process.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it damage my hair while reducing color?\u003c\/h3\u003e\n\u003cp\u003eKERACOLOR balances color-lifting with strengthening ingredients—keratin and biotin—to help protect hair structure while coconut oil adds conditioning. While any color-removal process can change hair texture, this shampoo aims to minimize damage compared with harsher chemical alternatives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin supports hair strength and helps preserve strand integrity.\u003c\/li\u003e\n  \u003cli\u003eBiotin promotes resilient-looking hair during repeated use.\u003c\/li\u003e\n  \u003cli\u003eCoconut oil provides moisture and helps reduce frizz or dryness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Fade Effect shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse as a targeted fading wash: apply to wet hair, lather, leave for a short period depending on desired fading, then rinse. For more noticeable fading, repeat washes over several days instead of trying to remove color in a single session.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying a generous amount of shampoo.\u003c\/li\u003e\n  \u003cli\u003eMassage to lather and leave on briefly; longer leave times produce stronger fading.\u003c\/li\u003e\n  \u003cli\u003eRepeat washes over multiple days for gradual control, then condition as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this before recoloring or toning?\u003c\/h3\u003e\n\u003cp\u003eMany users apply a fading shampoo to soften an overly bright shade before toning or re-dyeing, helping achieve a more predictable result. Always assess hair condition after fading and apply a strengthening or moisturizing treatment if hair feels compromised.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse to lower pigment intensity before applying toner or new color.\u003c\/li\u003e\n  \u003cli\u003eCheck hair strength and hydration before proceeding with chemical coloring.\u003c\/li\u003e\n  \u003cli\u003eFollow with a protein or hydrating treatment if needed to restore balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KERACOLOR Fade Effect Color Fading Shampoo is suited to anyone working with semi-permanent or direct dyes who wants a gentler option to reduce color intensity. It’s a practical choice for DIY color adjustments, stylists preparing hair for a new shade, and anyone seeking progressive fading without resorting to bleach. Ideal for people who prefer sulfate-free products and ingredients that combine gentle color lift with conditioning and strengthening benefits.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eProduct type: Color Fading Shampoo\u003c\/li\u003e\n  \u003cli\u003eSize: 9.75 fl. oz.\u003c\/li\u003e\n  \u003cli\u003eKey ingredients: Vitamin C, Keratin, Biotin, Coconut Oil\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates; cruelty-free; made in the USA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Sodium Lauroyl Methyl Isethionate, Fragrance (Parfum), Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Phospholipids, Biotin, Sodium Ascorbyl Phosphate, Phenoxyethanol, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Trisodium Ethylenediamine Disuccinate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Linalool\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long before I see color fade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can see gradual fading after one to several washes; repeated use over days gives more control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for bleached or porous hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentler than bleach but check hair condition first; follow with conditioning or protein treatments if needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KERACOLOR","offers":[{"title":"Default Title","offer_id":58361631703427,"sku":"B09KMT63SL","price":29.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/keracolor-fade-effect-front-packaging.jpg?v=1782806722","url":"https:\/\/origin-beauty.com\/products\/keracolor-fade-effect-color-fading-shampoo-9-75-fl-oz-vitamin-c-fade-with-keratin-coconut-oil","provider":"Origin Beauty","version":"1.0","type":"link"}