{"product_id":"kerastase-blond-absolu-bain-ultra-violet-purple-shampoo-250ml-neutralizes-brassiness-restores-shine","title":"KÉRASTASE Blond Absolu Bain Ultra-Violet Purple Shampoo - 250ml, Neutralizes Brassiness \u0026 Restores Shine","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Blond Absolu Bain Ultra-Violet is a purple shampoo that neutralizes brassy yellow undertones in blonde and gray hair while restoring softness and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with concentrated blue and violet pigments plus hyaluronic acid, this salon-grade cleanser targets warm, unwanted tones introduced by lightening, sun exposure, and oxidation. It deposits color-correcting pigments as it cleanses, helps protect the fiber from daily pollution and breakage, and leaves hair easier to detangle and more luminous. Use it as a weekly treatment within the Blond Absolu routine to maintain cool, vibrant blonde shades.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see reduced brassiness?\u003c\/h3\u003e\n\u003cp\u003eYou can notice a visible reduction in yellow or brassy tones after a single application, especially when left on the hair for the recommended time. Pigments act immediately to counteract warmth while cleansing removes residues that exaggerate brassiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and leave for 2–5 minutes for best results.\u003c\/li\u003e\n  \u003cli\u003eVisible neutralizing effect after one use; deeper correction with regular weekly use.\u003c\/li\u003e\n  \u003cli\u003eAlternate with Bain Lumière to avoid over-depositing pigment on delicate hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage or dry out my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eBlond Absolu Bain Ultra-Violet is formulated to cleanse without stripping the fiber; hyaluronic acid adds hydration to maintain softness and elasticity. When used as directed—once per week and followed by a suitable conditioner—it helps protect hair from breakage and environmental stressors rather than causing dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid replenishes moisture and improves hair manageability.\u003c\/li\u003e\n  \u003cli\u003eUse with Cicaflash or another Blond Absolu conditioner to restore fiber after cleansing.\u003c\/li\u003e\n  \u003cli\u003eLimit frequency to prevent over-depositing violet pigments on very light bases.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate it into my blonde-care routine?\u003c\/h3\u003e\n\u003cp\u003eUse this ultra-violet shampoo as a targeted weekly treatment to maintain cool tones while relying on a gentler everyday shampoo for routine cleansing. It works best as part of the Blond Absolu line which is designed to hydrate, strengthen, and illuminate lightened hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse once per week, alternating with Bain Lumière for regular cleansing.\u003c\/li\u003e\n  \u003cli\u003eApply to wet hair, distribute evenly, lather, leave 2–5 minutes, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with Cicaflash conditioner to detangle and restore softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on natural gray or highlighted hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the blue and violet pigments are effective on various cool tones, including natural grays, full bleached hair, and highlighted or balayage looks. Choose time-on-hair based on how much correction you need; lighter natural grays may require shorter exposure to avoid a subtle violet cast.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShorter processing (2 minutes) for subtle toning; longer (up to 5 minutes) for stronger brass removal.\u003c\/li\u003e\n  \u003cli\u003eSuitable for all kinds of blonde: ashy, cool, bleached, and highlighted hair.\u003c\/li\u003e\n  \u003cli\u003ePatch-test first on a small section if you are new to purple shampoos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? KÉRASTASE Blond Absolu Bain Ultra-Violet is aimed at anyone with lightened, cool blonde, bleached, ashy, or gray hair who wants professional-level anti-brass correction without sacrificing hydration. It’s ideal for salon-treated blondes, at-home maintenance between toning appointments, and people looking to preserve brightness and fiber integrity in color-treated hair. Pair it with the rest of the Blond Absolu range for a complete regimen that neutralizes brassiness, strengthens fragile strands, and restores reflective shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Laureth Sulfate, Coco-Betain, Sodium Chloride, Glycol Distearate, Parfum\/Fragrance, Cocamide Mipa, Dimethicone, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Ci 60730\/Acid Violet 43, Salicylic Acid, Carbomer, Limonene, Guar Hydroxypropyltrimonium C H L O R I D E, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Magnesium Acetate, Glycerin, Sodium Hyaluronate, Tocopherol, Aspartic Acid, Glycine, Arginine, Glutamic Acid, Phenoxyethanol, Leontopodium Alpinum Flower\/Leaf Extract, Fumaric Acid, Malva Sylvestris Flower Extract\/Mallow Flower Extract, Potassium Sorbate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once per week, alternating with a gentle shampoo like Bain Lumière to avoid over-depositing pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: If used as directed (2–5 minutes) it neutralizes brass without leaving a purple cast; avoid excessive frequency.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":58346031186307,"sku":"B07KQQR78J","price":64.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/kerastase-blond-absolu-front-bottle_8abe0ab8-9d34-4c4f-a72f-24a866f99167.jpg?v=1782632349","url":"https:\/\/origin-beauty.com\/products\/kerastase-blond-absolu-bain-ultra-violet-purple-shampoo-250ml-neutralizes-brassiness-restores-shine","provider":"Origin Beauty","version":"1.0","type":"link"}