{"product_id":"kerastase-blond-absolu-hydrating-illuminating-shampoo-8-5-oz-hyaluronic-hydration-luminous-shine","title":"KÉRASTASE Blond Absolu Hydrating Illuminating Shampoo — 8.5 oz, hyaluronic hydration \u0026 luminous shine","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Blond Absolu Hydrating Illuminating Shampoo is a daily hyaluronic-acid shampoo designed to deeply cleanse, hydrate, strengthen, and add luminous shine to lightened, bleached, or grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight cleansing formula targets the common needs of blonde and color-treated hair: dryness, weakened fiber, and dullness. The blend centers on hyaluronic acid to boost moisture retention and Edelweiss flower extract for antioxidant protection. Together they remove impurities and buildup while helping to reinforce fragile strands and enhance reflective shine without flattening the hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help fragile, chemically treated blonde hair?\u003c\/h3\u003e\n\u003cp\u003eIt focuses on restoring moisture and fortifying hair fibers that have been weakened by lightening services. The hyaluronic acid attracts and holds hydration inside the hair shaft while complementary ingredients smooth cuticles, reducing tangles and breakage risk.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid increases moisture retention for suppleness.\u003c\/li\u003e\n  \u003cli\u003eFormulation helps repair and strengthen compromised strands.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing removes residue without stripping color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help keep my blonde tones bright and non-brassy?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is part of the Blond Absolu range which supports cool, luminous blondes. While it hydrates and illuminates, alternate use with a targeted violet shampoo to neutralize warm brassiness for stronger tone control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIlluminating agents revive surface shine for a brighter look.\u003c\/li\u003e\n  \u003cli\u003eUse weekly with a purple\/ultraviolet shampoo to combat brass.\u003c\/li\u003e\n  \u003cli\u003eMaintains salon-fresh appearance between color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my haircare routine for best results?\u003c\/h3\u003e\n\u003cp\u003eApply on wet hair, massage to lather, then leave the formula on for 2–5 minutes to allow hyaluronic acid and antioxidants to penetrate before rinsing. For comprehensive blonde care follow with the brand’s Cicaflash conditioner and alternate weekly with Ultra-Violet Purple Shampoo.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, work into a foam, leave 2–5 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with Cicaflash conditioner.\u003c\/li\u003e\n  \u003cli\u003eAlternate weekly with Ultra-Violet Purple Shampoo for tone control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat additional benefits and protections does the formula offer?\u003c\/h3\u003e\n\u003cp\u003eBesides hydration, the shampoo provides antioxidant defense and cuticle-sealing action that help protect sensitized hair from environmental stressors. Regular use improves manageability and helps hair look smoother and more reflective.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEdelweiss flower extract supplies antioxidant protection and softness.\u003c\/li\u003e\n  \u003cli\u003eSeals cuticles to reduce frizz and enhance gloss.\u003c\/li\u003e\n  \u003cli\u003eDaily use adds resilience and helps minimize split ends with consistent care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is built for anyone with lightened, highlighted, bleached, or naturally grey\/blonde hair who needs a moisturizing daily cleanser that strengthens fragile fibers and increases shine. It's ideal for people seeking a non-stripping, salon-grade product to maintain blonde clarity and softness between salon visits. Avoid using it as your sole anti-brass solution; pair it with a purple\/ultraviolet shampoo as needed to neutralize warm tones.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water, Sodium Laureth Sulfate, Glycerin, Coco-Betaine, Sodium Chloride, Cocamide Mipa, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Salicylic Acid, Limonene, Tocopherol, Leontopodium Alpinum Flower\/Leaf Extract, Sodium Hyaluronate, Malva Sylvestris Flower Extract \/ Mallow Flower Extract, Potassium Sorbate, Parfum \/ Fragrance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day on bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for daily use to hydrate and gently cleanse bleached or blonde hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Should I use a purple shampoo with this product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For brass control, alternate weekly with Ultra-Violet Purple Shampoo while using this shampoo on other days.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":58346031088003,"sku":"B07KQPKGH6","price":64.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/kerastase-blond-absolu-front-bottle.jpg?v=1782632345","url":"https:\/\/origin-beauty.com\/products\/kerastase-blond-absolu-hydrating-illuminating-shampoo-8-5-oz-hyaluronic-hydration-luminous-shine","provider":"Origin Beauty","version":"1.0","type":"link"}