{"product_id":"kerastase-genesis-hydra-fortifiant-shampoo-8-5-fl-oz-silicone-free-anti-breakage-strengthening","title":"KÉRASTASE Genesis Hydra-Fortifiant Shampoo 8.5 fl oz — Silicone-Free Anti-Breakage Strengthening","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Genesis Hydra-Fortifiant Shampoo is a silicone-free daily cleanser that gently removes buildup while strengthening hair prone to breakage from brushing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is formulated for weak, fragile hair that needs lightweight cleansing and reinforcement. With a plant-derived ginger root extract and edelweiss cell complex, the formula targets hair weakened by mechanical stress and environmental grime without weighing strands down. It rinses away sebum and pollution residue while helping hair feel softer and more manageable — an everyday step in the KÉRASTASE Genesis routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce breakage during brushing?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on reinforcing the fiber so brushing causes less mechanical stress. By improving wet and dry detangling and reducing surface friction, strands slide through brushes more easily, lowering the risk of snap-off.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant-active ginger root to fortify weakened hair fibers.\u003c\/li\u003e\n  \u003cli\u003eNative edelweiss cells support resilience against mechanical damage.\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants that clean without over-stripping moisture.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free blend that avoids heavy build-up on the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for oily or combination scalps?\u003c\/h3\u003e\n\u003cp\u003eYes — the cleansing system is calibrated to remove excess sebum and environmental pollutants while balancing the scalp. It clears oil build-up that can weigh fine or combination hair down, leaving a fresher, lighter feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to lift sebum and pollution particles from the scalp.\u003c\/li\u003e\n  \u003cli\u003eNon-heavy finish keeps roots from flattening.\u003c\/li\u003e\n  \u003cli\u003eSuitable for normal, oily, or combination scalp types.\u003c\/li\u003e\n  \u003cli\u003eRecommended follow-up with a compatible conditioner for added nourishment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or heat-styled hair?\u003c\/h3\u003e\n\u003cp\u003eThe gentle cleansing action makes it appropriate for color-treated hair when used as part of a caring routine, though it’s not a color-preserving formula. It helps hair weakened by heat tools recover manageability and reduces friction that exacerbates damage from styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrengthening ingredients support hair stressed by heat styling.\u003c\/li\u003e\n  \u003cli\u003eLight formulation won’t leave heavy residues that dull color.\u003c\/li\u003e\n  \u003cli\u003eFollow with a Genesis conditioner or serum to enhance protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to thoroughly wet hair, massage to create a light lather, rinse, and repeat if desired. For a complete routine, follow with a Genesis conditioner and the recommended serum to strengthen, detangle, and hydrate from roots to ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as often as needed to remove oil and buildup.\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp for 60–90 seconds to lift impurities.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and continue with Genesis conditioner\/serum.\u003c\/li\u003e\n  \u003cli\u003eAvoid eye contact; rinse eyes immediately if contact occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Genesis Hydra-Fortifiant Shampoo is designed for people with fine, thin, or weakened hair that tends to fall or break during brushing, especially those with oily or combination scalps. If you want a daily, silicone-free cleanser that removes excess oil and pollution while strengthening fibers and improving detangling, this product fits into a targeted care routine alongside the brand’s conditioner and serum.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • CITRIC ACID • COCAMIDOPROPYL BETAINE • SODIUM HYDROXIDE • PROPYLENE GLYCOL • SODIUM CHLORIDE • SODIUM BENZOATE • HEXYLENE GLYCOL • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • GLYCERIN • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT \/ GINGER ROOT EXTRACT • CITRAL • BENZYL ALCOHOL • CITRONELLOL • XYLITYLGLUCOSIDE • ANHYDROXYLITOL • LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT • XYLITOL • XANTHAN GUM • DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE • PARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Genesis Hydra-Fortifiant shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for everyday cleansing and to gently remove oil and pollution without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Should I use a conditioner after this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For best results, follow with a Genesis conditioner to detangle and add nourishment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":58345629188483,"sku":"B0BS56C3G3","price":64.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/kerastase-genesis-hydra-fortifiant-front-packaging_b9bb9015-91f2-4454-bfe6-c8c079f26288.jpg?v=1782629606","url":"https:\/\/origin-beauty.com\/products\/kerastase-genesis-hydra-fortifiant-shampoo-8-5-fl-oz-silicone-free-anti-breakage-strengthening","provider":"Origin Beauty","version":"1.0","type":"link"}