{"product_id":"kerastase-genesis-strengthening-hair-mask-anti-breakage-nourishing-masque-6-8-fl-oz","title":"KÉRASTASE Genesis Strengthening Hair Mask — Anti-Breakage Nourishing Masque, 6.8 fl oz","description":"\u003cstrong\u003eIntensive strengthening mask that nourishes, detangles and reinforces weakened hair to reduce breakage and leave strands soft and manageable.\u003c\/strong\u003e\n\n\u003cp\u003eIf your hair looks fragile from styling, brushing or environmental stress, KÉRASTASE Genesis Masque Reconstituant is formulated to restore moisture, resilience and slip. This creamy treatment targets weakened lengths and ends with a blend of strengthening actives to help improve hair fiber integrity while making detangling easier. Use after cleansing to deliver concentrated nourishment without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice less breakage?\u003c\/h3\u003e\n\u003cp\u003eVisible benefits vary with hair condition and routine, but many users report easier detangling and fewer snapped strands after several uses. The mask works over repeated applications to reinforce fibers and reduce mechanical breakage from brushing and heat styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after shampooing for immediate slip and smoother comb-through.\u003c\/li\u003e\n  \u003cli\u003eLeave on for about five minutes for concentrated replenishment.\u003c\/li\u003e\n  \u003cli\u003eContinued use with the Genesis shampoo and conditioner improves overall resistance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients help strengthen hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines plant-derived Native Edelweiss Cells with ginger extract and arginine to support fiber strength and scalp activity linked to hair resilience. These ingredients aim to fortify weakened strands and make hair less prone to breakage from daily handling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNative Edelweiss Cells: support fiber protection against external aggressors.\u003c\/li\u003e\n  \u003cli\u003eGinger extract: adds fortifying properties and nourishment.\u003c\/li\u003e\n  \u003cli\u003eArginine: an amino acid that helps reinforce structure within the hair fiber.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this mask for best results?\u003c\/h3\u003e\n\u003cp\u003eFor optimum performance, pair the masque with Genesis Bain Hydra-Fortifiant shampoo and Fondant Renforcateur conditioner. Apply a small amount through lengths and ends after washing, massage to distribute, leave on for five minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with clean, towel-dried hair for even absorption.\u003c\/li\u003e\n  \u003cli\u003eConcentrate product on mid-lengths and ends where damage is concentrated.\u003c\/li\u003e\n  \u003cli\u003eUse once or twice weekly, more often for very dry or chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mask weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eThe masque is designed to deliver rich nourishment while maintaining lightness when used in appropriate amounts. Fine hair typically benefits from a small, targeted application to avoid buildup, focusing on lengths and ends rather than roots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a pea-sized to dime-sized amount for fine hair, increasing as needed.\u003c\/li\u003e\n  \u003cli\u003eAvoid scalp application to prevent heaviness or greasiness.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to preserve natural movement and volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Genesis Masque Reconstituant is ideal for people with weakened, processed or frequently styled hair that needs concentrated moisture, improved manageability and reinforcement against breakage. It suits those looking to reduce hair loss caused by breakage rather than hereditary shedding, and it works well within a routine that includes the matching Genesis shampoo and conditioner for best results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA WATER EAU - CETEARYL ALCOHOL - AMODIMETHICONE - BEHENTRIMONIUM CHLORIDE - CETYL ESTERS - ISOPROPYL ALCOHOL - TRIDECETH-6 - PHENOXYETHANOL - LIMONENE - CETRIMONIUM CHLORIDE - LINALOOL - CHLORHEXIDINE DIHYDROCHLORIDE - BENZYL SALICYLATE - COUMARIN - GLYCERIN - ZINGIBER OFFICINALE ROOT EXTRACT GINGER ROOT EXTRACT - CITRAL - BENZYL ALCOHOL - CITRONELLOL - XYLITYLGLUCOSIDE - ANHYDROXYLITOL - LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT - XYLITOL - CITRIC ACID - XANTHAN GUM - DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE - PARFUM FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Genesis Masque Reconstituant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it once or twice weekly; increase frequency for very damaged hair, always applying mainly to lengths and ends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this mask on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is safe for color-treated hair and helps nourish and reduce breakage without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":58344655880579,"sku":"B0877818P3","price":94.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/kerastase-genesis-masque-front-packaging.jpg?v=1782594336","url":"https:\/\/origin-beauty.com\/products\/kerastase-genesis-strengthening-hair-mask-anti-breakage-nourishing-masque-6-8-fl-oz","provider":"Origin Beauty","version":"1.0","type":"link"}