{"product_id":"kerastase-genesis-strengthening-nutri-fortifiant-shampoo-for-normal-to-dry-hair-reduces-breakage-hydrates","title":"KÉRASTASE Genesis Strengthening Nutri-Fortifiant Shampoo — For Normal to Dry Hair, Reduces Breakage \u0026 Hydrates","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Genesis Strengthening Nutri-Fortifiant Shampoo is a nourishing anti-hair-fall cleanser that gently clarifies the scalp, reinforces weakened fiber, and helps reduce breakage for normal to dry hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo combines Edelweiss Native Cells with Ginger Root extract to target hair weakened by mechanical stress and styling. It cleanses without stripping, replenishes moisture, and improves manageability so hair looks healthier and feels stronger over time. The lightweight, creamy formula detangles while protecting the fiber, making it a daily ally for strands prone to falling due to breakage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce hair breakage?\u003c\/h3\u003e\n\u003cp\u003eThe formula strengthens the hair fiber at the surface and helps prevent the friction and snap that cause breakage. Active ingredients work together to reinforce cuticle cohesion and improve elasticity so strands resist mechanical damage from brushing and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains Edelweiss Native Cells to support fiber resilience\u003c\/li\u003e\n  \u003cli\u003eGinger Root extract soothes the scalp and supports healthy growth conditions\u003c\/li\u003e\n  \u003cli\u003eDetangling properties reduce friction during combing\u003c\/li\u003e\n  \u003cli\u003eLight emollients hydrate without weighing down hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for my scalp if I have normal to dry hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated specifically for normal to dry hair that is weakened and prone to falling due to breakage. It clarifies the scalp gently while restoring moisture balance, leaving hair soft but not greasy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-stripping surfactants cleanse without excessive dryness\u003c\/li\u003e\n  \u003cli\u003eHydrating agents replenish surface moisture for improved texture\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily or frequent use on normal to dry scalps\u003c\/li\u003e\n  \u003cli\u003eDesigned to pair with KÉRASTASE conditioners and treatments for added nutrition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount on wet hair, lather gently at the scalp, and rinse thoroughly. Repeat if hair is particularly oily or product-laden, then follow with a strengthening conditioner or mask from the Genesis range to lock in moisture and protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage into the scalp for 30–60 seconds\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat when needed for deeper cleansing\u003c\/li\u003e\n  \u003cli\u003eFinish with a complementary conditioner or leave-in treatment for extra reinforcement\u003c\/li\u003e\n  \u003cli\u003eUse consistently to notice reduced breakage over weeks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and when?\u003c\/h3\u003e\n\u003cp\u003eAfter first use hair should feel cleaner, softer, and easier to detangle. With regular use, the appearance of breakage-related hair fall should decrease; hair will appear stronger and more resilient over several weeks as the fiber reinforcement takes effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: improved manageability and smoother cuticle surface\u003c\/li\u003e\n  \u003cli\u003eShort-term (2–4 weeks): less snapping during brushing and styling\u003c\/li\u003e\n  \u003cli\u003eLong-term: visibly stronger hair with fewer breakage-related losses\u003c\/li\u003e\n  \u003cli\u003eBest when combined with the rest of the Genesis system for cumulative benefits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is ideal for anyone with normal to dry hair that is weakened by styling, brushing, or chemical processes and is prone to falling due to breakage. It's suitable for those seeking a gentle daily cleanser that also nourishes and reinforces the hair fiber; pair it with KÉRASTASE Genesis conditioners and treatments for a full-strengthening routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSalicylic Acid, Piroctone Olamine, Glycerin\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It gently cleanses and hydrates normal to dry colored hair, but always follow with a protective conditioner to preserve color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use KÉRASTASE Genesis Nutri-Fortifiant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular cleansing shampoo—daily or several times a week—depending on your scalp oiliness and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":58344652308867,"sku":"B083JK13DH","price":64.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/kerastase-genesis-bottle-front.jpg?v=1782594107","url":"https:\/\/origin-beauty.com\/products\/kerastase-genesis-strengthening-nutri-fortifiant-shampoo-for-normal-to-dry-hair-reduces-breakage-hydrates","provider":"Origin Beauty","version":"1.0","type":"link"}