{"product_id":"kevin-murphy-rough-rider-clay-30-g-moldable-styling-clay-strong-matte-hold-hair-strengthening-formula","title":"KEVIN.MURPHY ROUGH.RIDER Clay — 30 g moldable styling clay, strong matte hold \u0026 hair-strengthening formula","description":"\u003cp\u003e\u003cstrong\u003eKEVIN.MURPHY ROUGH.RIDER Clay is a moldable styling clay that delivers a gritty, matte finish with long-lasting strong hold while strengthening hair and sealing rough ends.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eRough.RIDER is a compact, professional-grade styling clay formulated to give texture, definition and durable control without shine or stiffness. Its unique oily, gritty texture works on all hair types and lengths to create structured, natural-looking styles you can reshape throughout the day. The formula includes Soya Bean and Bamboo extracts to help support hair resilience while styling, and is free from sulphates, parabens and animal testing.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this clay perform on different hair types?\u003c\/h3\u003e\n\u003cp\u003eROUGH.RIDER adapts well to fine, medium and coarse hair by providing grip and structure without weighing hair down. Fine hair gains texture and lift; medium hair achieves defined separation; coarse hair gets control and taming while staying malleable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: adds volume and hold without heaviness\u003c\/li\u003e\n  \u003cli\u003eMedium hair: creates separation and tactile texture\u003c\/li\u003e\n  \u003cli\u003eCoarse hair: controls frizz and keeps styles in shape\u003c\/li\u003e\n  \u003cli\u003eShort to medium lengths: ideal for sculpted looks and piece-y finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply ROUGH.RIDER for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your palms until it softens, then work evenly through dry or slightly damp hair. Build product gradually—start light and add more for stronger hold or more texture; reshape with your hands as needed during the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with pea-sized amount, increase as needed\u003c\/li\u003e\n  \u003cli\u003eApply from roots for lift or mid-lengths to ends for separation\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair for matte texture; on damp hair for softer hold\u003c\/li\u003e\n  \u003cli\u003eLayer with other styling products sparingly if extra control is required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling benefits and ingredients should I expect?\u003c\/h3\u003e\n\u003cp\u003eBeyond a strong, matte hold, the clay formula incorporates Soya Bean and Bamboo extracts to help strengthen and seal rough ends while delivering a gritty, natural texture. The product is free from sulphates and parabens and follows cruelty-free standards.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoya Bean Extract: supports hair resilience and condition\u003c\/li\u003e\n  \u003cli\u003eBamboo Extract: helps seal ends and enhance texture\u003c\/li\u003e\n  \u003cli\u003eMatte finish: ideal for modern, undone looks\u003c\/li\u003e\n  \u003cli\u003eSulphate- and paraben-free: gentler daily styling option\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: ROUGH.RIDER is made for anyone seeking a strong, matte, moldable hold with texturizing power—stylists and at-home users who want structure without shine. It suits people who prefer reworkable styles, need control for short to medium lengths, or want a cruelty-free, sulphate- and paraben-free option that supports hair strength while styling.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ROUGH.RIDER suitable for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulphate- and paraben-free formula is safe to use on color-treated hair and won’t add unwanted shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use for short hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea-sized amount and increase slightly if needed to achieve desired hold and texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":58360929288579,"sku":"B079LC37HT","price":20.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/kevin-murphy-rough-rider-front-packaging.jpg?v=1782788251","url":"https:\/\/origin-beauty.com\/products\/kevin-murphy-rough-rider-clay-30-g-moldable-styling-clay-strong-matte-hold-hair-strengthening-formula","provider":"Origin Beauty","version":"1.0","type":"link"}