{"product_id":"kevin-murphy-rough-rider-moldable-styling-clay-matte-strong-hold-strengthening-with-soya-bamboo-sulfate-free","title":"KEVIN.MURPHY Rough.RIDER Moldable Styling Clay — Matte Strong Hold, Strengthening with Soya \u0026 Bamboo (Sulfate-Free)","description":"\u003cp\u003e\u003cstrong\u003eKEVIN.MURPHY ROUGH.RIDER Clay is a moldable styling clay that delivers a gritty, matte finish with long-lasting strong hold while strengthening hair with soya bean and bamboo extracts.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eRough.RIDER is formulated to give textured, controllable styles without shine or stiffness. Its dense, slightly oily-gritty texture helps create piecey definition and body while botanical extracts work to support hair integrity. Free from sulphates and parabens and produced cruelty-free, this clay fits into conscious routines where performance and hair health matter.\u003c\/p\u003e\n\n\u003ch3\u003eHow will ROUGH.RIDER shape my hair during the day?\u003c\/h3\u003e\n\u003cp\u003eThis clay provides robust hold with flexible reworkability so styles stay in place but aren’t brittle. It grips hair fibers to maintain texture and separation, making it useful for cropped cuts, tousled looks, and structured finishes. The matte effect keeps hair looking natural rather than glossy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong, long-lasting hold that resists collapse\u003c\/li\u003e\n  \u003cli\u003eMoldable formula allows restyling throughout the day\u003c\/li\u003e\n  \u003cli\u003eMatte finish for a natural, non-greasy appearance\u003c\/li\u003e\n  \u003cli\u003eSuitable for short to medium lengths and textured styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support hair strength and finish?\u003c\/h3\u003e\n\u003cp\u003eKey botanicals include soya bean and bamboo extracts that help fortify strands and target rough ends. These ingredients contribute conditioning and structural support without adding weight or shine. The formulation avoids sulphates and parabens, aligning with gentler care preferences.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoya bean extract to help reinforce and condition hair fibers\u003c\/li\u003e\n  \u003cli\u003eBamboo extract to help seal and smooth rough ends\u003c\/li\u003e\n  \u003cli\u003eSulphate-free and paraben-free for a milder cleansing and styling profile\u003c\/li\u003e\n  \u003cli\u003eCruelty-free production consistent with ethical brands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use ROUGH.RIDER to get the best texture?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between palms until it softens, then work through dry or almost-dry hair to build texture and separation. Start light and add product to targeted areas—roots for lift, mid-lengths for body, ends for definition. Because it’s moldable, you can reshape sections without needing to add more product immediately.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a pea- to nickel-sized amount, depending on hair length and density\u003c\/li\u003e\n  \u003cli\u003eDistribute from roots to ends for consistent texture\u003c\/li\u003e\n  \u003cli\u003eLayer gradually to increase hold without weighing hair down\u003c\/li\u003e\n  \u003cli\u003eRework with fingers to refresh shape during the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill ROUGH.RIDER work for my hair type and length?\u003c\/h3\u003e\n\u003cp\u003eDesigned to perform across a wide range of hair types, the clay suits fine hair that needs grip as well as thicker hair that requires control. It’s adaptable for short, cropped styles and medium lengths where separation and matte texture are desired. For very long or extremely curly hair, use sparingly and concentrate on mid-lengths and ends for definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAll hair types: fine, medium, and coarse\u003c\/li\u003e\n  \u003cli\u003eBest for short to medium lengths and textured looks\u003c\/li\u003e\n  \u003cli\u003eUse lighter amounts on fine hair, more for thick hair\u003c\/li\u003e\n  \u003cli\u003eWorks on straight, wavy, and relaxed curly textures\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ROUGH.RIDER is ideal for anyone seeking a high-hold, matte styling product that also supports hair strength—stylists and home users who want texture, control, and a natural finish without sulphates or parabens. It’s a practical choice for people wanting to craft defined, reworkable looks while choosing cruelty-free hair care.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKaolin clay, bentonite, water, glycerin, dimethicone, fragrance, preservatives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ROUGH.RIDER suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—its sulfate- and paraben-free formula is gentle enough for regular styling when used in appropriate amounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wash ROUGH.RIDER out easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—because it’s a water-soluble clay, normal shampooing removes residue without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":58346651681155,"sku":"B00HZSJZ9M","price":48.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/kevin-murphy-rough-rider-front-jar.jpg?v=1782633373","url":"https:\/\/origin-beauty.com\/products\/kevin-murphy-rough-rider-moldable-styling-clay-matte-strong-hold-strengthening-with-soya-bamboo-sulfate-free","provider":"Origin Beauty","version":"1.0","type":"link"}