{"product_id":"kristin-ess-purple-shampoo-for-blonde-lightened-hair-10-fl-oz-toning-sulfate-free","title":"Kristin Ess Purple Shampoo for Blonde \u0026 Lightened Hair, 10 fl oz — Toning, Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003eKristin Ess The One Purple Shampoo is a sulfate-free toning shampoo formulated with ultra-violet pigments and Zip-Up Technology™ to neutralize brass and restore shine for blonde and lightened hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis purple shampoo blends intense violet pigments with a strengthening complex to target warm, yellow, or brassy tones while helping to smooth the look of damaged cuticles. It’s designed to be safe on color- and keratin-treated hair and free of sulfates, silicones, parabens, and phthalates, giving you a clean, conditioned base for brighter-looking blonde or lightened shades.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brass and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe formula deposits violet pigments that counteract warm undertones, visibly cooling yellow and brassy hues after a few uses. You can control the degree of toning by adjusting how long you leave the product on and how often you use it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-violet pigments neutralize warm tones\u003c\/li\u003e\n  \u003cli\u003eUse every wash for ashy\/pastel results or only as needed for subtle toning\u003c\/li\u003e\n  \u003cli\u003eApply heavier where brass is strongest for targeted correction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry my hair or strip color?\u003c\/h3\u003e\n\u003cp\u003eKristin Ess The One Purple Shampoo is sulfate-free and formulated to cleanse without harsh stripping, maintaining hydration in the hair. It’s labeled color- and keratin-safe, so it’s suitable for most salon-treated and at-home colored hair when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and silicone-free to reduce harsh removal of moisture\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing that protects color vibrancy when followed by conditioner\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formulation without parabens or phthalates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is Zip-Up Technology™ and how does it help my hair?\u003c\/h3\u003e\n\u003cp\u003eZip-Up Technology™ is a strengthening complex included to help improve the appearance of split ends and smooth weakened areas of the strand. It works alongside the toning pigments to give hair a sleeker look while helping shield it from environmental stressors and color fade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets split ends and weak spots for a smoother finish\u003c\/li\u003e\n  \u003cli\u003eHelps reduce visible cuticle roughness and frizz\u003c\/li\u003e\n  \u003cli\u003eSupports color longevity by protecting hair surface\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this purple shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eDispense a quarter-size (or more for thicker hair) onto wet hair, focusing product where warmth or brass appears. Work into a rich lather at the scalp, leave on a bit longer near roots if needed, then rinse thoroughly and follow with conditioner or a deep-hydrating mask.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply more product to brassier sections and roots if needed\u003c\/li\u003e\n  \u003cli\u003eLeave on longer for stronger toning; reduce time for subtle correction\u003c\/li\u003e\n  \u003cli\u003eAlways rinse well and follow with conditioner to restore moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kristin Ess The One Purple Shampoo is intended for people with blonde, lightened, highlighted, or gray hair who want to neutralize warm tones and refresh their color between salon visits. It’s also a fit for anyone seeking a sulfate-free toner that pairs with conditioners or masks, especially users of keratin or color treatments who need a gentler, conditioning cleansing option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Sodium Lauroyl Sarcosinate, Lauryl Glucoside, Fragrance, Lactic Acid, Peg-120 Methyl Glucose Dioleate, Sodium Lauroyl Lactylate, Algin, Carrageenan, Coco-Glucoside, Hydrolyzed Keratin, Chitosan, Xanthan Gum, Salvia Hispanica Seed Oil, Cocos Nucifera (Coconut) Oil, Gelidiella Acerosa Extract, Hypnea Musciformis Extract, Sargassum Filipendula Extract, Litchi Chinensis Pericarp Extract, Caprylic\/Capric Triglyceride, Polyquaternium-10, Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Disodium Edta, Sorbitol, Glycerin, Methylisothiazolinone, Methylchloroisothiazolinone, Basic Violet 1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every time I wash my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes for ashy or pastel looks; otherwise use it as needed to remove brass. Adjust timing for desired toning strength.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color- or keratin-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is labeled color- and keratin-safe and is free of sulfates, parabens, and phthalates.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kristin Ess","offers":[{"title":"Default Title","offer_id":58360458215811,"sku":"B079DD34LB","price":18.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/kristin-ess-front-packaging_7f127c3b-316f-4355-a9d4-34ee4f000f9c.jpg?v=1782774647","url":"https:\/\/origin-beauty.com\/products\/kristin-ess-purple-shampoo-for-blonde-lightened-hair-10-fl-oz-toning-sulfate-free","provider":"Origin Beauty","version":"1.0","type":"link"}