{"product_id":"l-oreal-paris-sulfate-free-brass-toning-purple-shampoo-for","title":"L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for","description":"\u003cb\u003eL'Oreal Paris EverPure Sulfate-Free Purple Shampoo gently neutralizes brassy yellow and orange tones in blonde, bleached, highlighted, and silver hair while keeping strands hydrated.\u003c\/b\u003e\n\n\u003cp\u003eIf you color your hair, especially lightened or highlighted shades, brassiness can develop between salon visits. EverPure Sulfate-Free Brass Toning Purple Shampoo pairs a purple-dye toning technology with a hibiscus-infused moisturizing formula to refresh cool tones without stripping color. The sulfate-free, paraben-free, and vegan formula is formulated to be gentle on color-treated hair and suitable for regular use as part of a toning regimen.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo reduce brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses violet pigments that counteract yellow and orange reflections on lightened hair, depositing color-correcting tones as you cleanse. Use it briefly and periodically to shift warmth toward a cooler, neutral finish without overwashing or drying the hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eViolet dye neutralizes warm undertones.\u003c\/li\u003e\n\u003cli\u003eLeaves a temporary toning deposit with each use.\u003c\/li\u003e\n\u003cli\u003eWorks on blonde, bleached, highlighted brunettes, and silver shades.\u003c\/li\u003e\n\u003cli\u003eRinse and follow with purple conditioner for best balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out or damage my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThis EverPure shampoo is formulated without sulfates and harsh salts, which helps protect color and prevent unnecessary fading or drying. Hibiscus extract and the moisturizing base help maintain hydration, so hair feels softer compared with many clarifying or harsh toning products.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free and paraben-free to reduce color stripping.\u003c\/li\u003e\n\u003cli\u003eHibiscus delivers moisture and conditioning benefits.\u003c\/li\u003e\n\u003cli\u003eDesigned for routine toning rather than daily use.\u003c\/li\u003e\n\u003cli\u003eVegan formula with no animal-derived ingredients or testing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eFor controlled toning, replace your regular shampoo and conditioner with the EverPure purple shampoo and matching conditioner two to three times per week. Lather on wet hair, leave for up to two minutes depending on desired toning, then rinse and apply the purple conditioner to lock in tone and hydration.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse 2–3 times weekly instead of regular shampoo.\u003c\/li\u003e\n\u003cli\u003eLather into wet hair and leave for up to 2 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, follow with purple conditioner.\u003c\/li\u003e\n\u003cli\u003eAdjust leave-in time for subtle to stronger toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for different lightened hair types?\u003c\/h3\u003e\n\u003cp\u003eYes. The gentle toning formula is intended for a range of lightened shades—from platinum and natural blondes to bleached or highlighted brunettes, plus silver and gray hair wanting to neutralize warmth. Results vary with initial hair color, porosity, and how often you use the product.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSafe for bleached and color-treated hair.\u003c\/li\u003e\n\u003cli\u003eEffective on silver, gray, and highlighted brown hair.\u003c\/li\u003e\n\u003cli\u003eAdjust application based on hair porosity and desired tone.\u003c\/li\u003e\n\u003cli\u003ePair with the EverPure conditioner for balanced care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is for anyone with lightened, highlighted, silver, or blonde hair who wants to reduce brassiness while keeping color vibrant and hair hydrated. It suits people seeking a sulfate-free, vegan toning option to use as part of a regular color-care routine—especially those who prefer gentler formulations that support salon color between appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eFormula 1236212 B L'Oreal Paris Ever Pure - Toning Shampoo INGREDIENTS AQUA \/ WATER, COCO-BETAINE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, PPG-5-CETETH-20, PARFUM \/ FRAGRANCE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, AMODIMETHICONE, CITRIC ACID, HYDROGENATED COCONUT ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, ACRYLATES\/BEHENETH-25, METHACRYLATE COPOLYMER, CI 60730 \/ EXT VIOLET 2, SODIUM ISETHIONATE, BUTYLENE GLYCOL, BENZOIC ACID, TRIDECETH-6, LINALOOL, SALICYLIC ACID, MAGNESIUM NITRATE, HEXYL CINNAMAL, HYDROXYCITRONELLAL, SODIUM BENZOATE, CETRIMONIUM CHLORIDE, TETRASODIUM EDTA, SORBITOL, HIBISCUS SABDARIFFA FLOWER EXTRACT, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE FIL CODE D230035\/1A\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use EverPure purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times weekly instead of your regular shampoo; leave up to two minutes for toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for bleached or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for blonde, bleached, highlighted, and silver hair and is sulfate-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":58346877616515,"sku":"B07P7L1HFN","price":12.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/loreal-everpure-front-packaging.jpg?v=1782637775","url":"https:\/\/origin-beauty.com\/products\/l-oreal-paris-sulfate-free-brass-toning-purple-shampoo-for","provider":"Origin Beauty","version":"1.0","type":"link"}