{"product_id":"laura-geller-new-york-waterproof-lengthening-mascara-black-long-wear-volume-lift","title":"LAURA GELLER NEW YORK Waterproof Lengthening Mascara Black — Long‑Wear Volume \u0026 Lift","description":"\u003cp\u003e\u003cstrong\u003eAlways There Waterproof Lengthening Mascara in Black is a long‑wear, 100% waterproof mascara that lifts, lengthens and volumizes lashes while resisting smudges and flakes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis mascara from LAURA GELLER NEW YORK combines a creamy, richly pigmented black formula with a specially designed brush and a blend of hard and soft waxes to deliver visible length and separation in a single application. The texture builds easily so you can go from natural to dramatic without clumping, and the waterproof, smudge‑proof finish keeps lashes looking defined through humidity, sweat and long days.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create length and lift?\u003c\/h3\u003e\n\u003cp\u003eThe wand and formula work together: soft, wavy fibers on the brush catch and stretch each lash while the dual wax system deposits a flexible film that holds curl and adds measurable length. The result is lifted lashes that appear longer without stiff, crunchy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInnovative brush with soft, wavy bristles for even lash capture\u003c\/li\u003e\n  \u003cli\u003eBlend of hard and soft waxes for flexible hold and extended length\u003c\/li\u003e\n  \u003cli\u003eCreamy, richly pigmented black formula for instant visible results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it smudge, flake or run during the day?\u003c\/h3\u003e\n\u003cp\u003eThis formula is created to resist smudging, flaking and running—ideal for humid climates or long wear. Because it’s 100% waterproof, the mascara stays put through sweat, tears and moisture without transferring under the eye.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% waterproof finish that holds in wet conditions\u003c\/li\u003e\n  \u003cli\u003eSmudge‑proof and flake‑resistant texture for clean wear\u003c\/li\u003e\n  \u003cli\u003eLong‑lasting wear that reduces the need for touchups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results and layering?\u003c\/h3\u003e\n\u003cp\u003eStart at the base of the lashes and sweep the wand upward to the tips to evenly coat each lash. For more volume, wiggle the brush side‑to‑side while moving from base to tip and apply a second or third coat before the previous layer fully dries to build drama without clumps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply from root to tip for maximum lift and length\u003c\/li\u003e\n  \u003cli\u003eWiggle method boosts volume while separating lashes\u003c\/li\u003e\n  \u003cli\u003eLayer while slightly tacky to avoid flaking or stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive eyes or contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eThe formulation aims to be gentle and crease‑resistant, but as with any eye product, individual tolerance varies. If you have particularly sensitive eyes, test on a single eye first or consult your eye care professional prior to regular use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned for long wear with minimal irritation for most users\u003c\/li\u003e\n  \u003cli\u003eWaterproof formula reduces smudging that can irritate the under‑eye area\u003c\/li\u003e\n  \u003cli\u003ePatch test recommended for highly reactive eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: LAURA GELLER NEW YORK Always There Waterproof Lengthening Mascara is intended for anyone who wants dependable, long‑lasting lash definition—from commuters and fitness lovers to brides, travelers and day‑to‑night makeup wearers. If you need a waterproof mascara that builds length and volume without clumps or constant touchups, this formula delivers a bold black finish with flexible hold.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: ISODODECANE, AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, IRON OXIDES (CI 77499), CYCLOPENTASILOXANE, DISTEARDIMONIUM HECTORITE, PROPYLENE GLYCOL, VP\/EICOSENE COPOLYMER, ALCOHOL DENAT., PEG-30 DIPOLYHYDROXYSTEARATE, PENTAERYTHRITYL HYDROGENATED ROSINATE, POLYVINYL ALCOHOL, LANOLIN, PHENOXYETHANOL, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX), ASCORBYL PALMITATE, TOCOPHERYL ACETATE, TRIETHANOLAMINE, ETHYLHEXYLGLYCERIN.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara really waterproof all day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is 100% waterproof and designed to resist smudging and flaking for extended wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove waterproof mascara safely?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a dedicated waterproof eye makeup remover or oil‑based cleanser and gently dissolve the product before wiping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"LAURA GELLER NEW YORK","offers":[{"title":"Default Title","offer_id":58345198911875,"sku":"B09TTTBMWL","price":34.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/laura-geller-front-packaging-mascara.jpg?v=1782607054","url":"https:\/\/origin-beauty.com\/products\/laura-geller-new-york-waterproof-lengthening-mascara-black-long-wear-volume-lift","provider":"Origin Beauty","version":"1.0","type":"link"}