{"product_id":"layrite-cement-clay-water-based-styling-clay-1-count-high-hold-matte-texture-reworkable-control","title":"Layrite Cement Clay water-based styling clay — 1 count, high-hold matte texture \u0026 reworkable control","description":"\u003cp\u003e\u003cstrong\u003eLayrite Cement Clay is a water-based, extremely high-hold matte styling clay that shapes, thickens, and controls hair all day while rinsing out easily.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated by barbers for men who want strong control without shine, Layrite Cement Clay locks strands together to create texture, separation, and long-lasting structure. Its water-soluble formula gives the firm grip of a heavy-duty product but cleans out with minimal effort. Use it to build volume, define messy crops, or keep structured styles in place from morning until night.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Cement Clay deliver such a strong hold without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula binds individual hairs to create a durable, weightless hold that resists flattening. Although it grips firmly, the clay keeps a clean, matte finish and stays pliable so you can rework sections during the day without flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-based base for easy rinsing\u003c\/li\u003e\n  \u003cli\u003eHigh-impact clays and polymers to bind strands\u003c\/li\u003e\n  \u003cli\u003eLight texture that avoids weighing hair down\u003c\/li\u003e\n  \u003cli\u003eReworkable formula — no need to add water to reshape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I apply Cement Clay for best results?\u003c\/h3\u003e\n\u003cp\u003eYou can layer it on damp hair for more natural, touchable control or apply to dry hair for maximum hold and definition. Warm a small amount between your palms, then distribute through roots to ends and sculpt with fingers, comb, or brush as desired.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDamp application: softer texture and flexible movement\u003c\/li\u003e\n  \u003cli\u003eDry application: strongest hold and pronounced separation\u003c\/li\u003e\n  \u003cli\u003eSmall amounts build progressively—start light to avoid over-application\u003c\/li\u003e\n  \u003cli\u003eIdeal for short to medium lengths needing texture and lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Cement Clay leave residue or require special care to remove?\u003c\/h3\u003e\n\u003cp\u003eNo special cleaners are needed; Layrite Cement Clay is water-soluble and rinses out with regular shampoo or just water. It is formulated to resist flaking and drying into crunchy residue, so hair looks natural after styling and throughout wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRinses clean with water or standard shampoo\u003c\/li\u003e\n  \u003cli\u003eDoesn’t harden into flakes on the hair\u003c\/li\u003e\n  \u003cli\u003eMaintains matte look without visible buildup\u003c\/li\u003e\n  \u003cli\u003eWorks well with regular grooming routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Layrite Cement Clay is designed for men and anyone wanting a strong, matte finish with architectural control—barbers, style-focused professionals, and people with short to medium hair lengths who like to run their hands through their hair without losing shape. It’s especially useful for creating textured crops, pompadours with low shine, and defined, separated styles that hold up during long days.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Lanolin Wax, Petrolatum, VP\/VA Copolymer, Beeswax\/Cera Alba, Tribehenin, Bis-Diglyceryl Polyacyladipate-2 , Cetearyl Alcohol, Ozokerite\/Microcrystalline Wax\/Cera, Alcohol Denat., Ceteareth-20, Vinyl Caprolactam\/VP\/Dimethylaminoethyl, Methyl Gluceth-20, Propylene Glycol, Fragrance\/Parfum, PEG-40 Hydrogenated Castor Oil, PPG-3 Benzyl Ether Myristate, Tridecyl Stearate, Neopentyl Glycol Dicaprylate\/Dicaprate, Tridecyl Trimellitate, Sodium Hydroxide, Phenoxyethanol, Caprylyl Glycol, Disodium EDTA, Ethylhexylglycerin, Hexylene Glycol, Hydroxyacetophenone, Red 40\/CI 16035, Blue 1\/CI 42090, Coumarin\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Layrite Cement Clay water-soluble?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The clay is water-based and rinses out easily with water or regular shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I rework my hair after applying Cement Clay?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is reworkable so you can reshape or add texture throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":58345439789443,"sku":"B07KSMH4KX","price":38.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/layrite-cement-clay-jar-front.jpg?v=1782621702","url":"https:\/\/origin-beauty.com\/products\/layrite-cement-clay-water-based-styling-clay-1-count-high-hold-matte-texture-reworkable-control","provider":"Origin Beauty","version":"1.0","type":"link"}