{"product_id":"loma-moisturizing-shampoo-33-8-oz-liter-hydrating-sulfate-and-paraben-free-for-color-treated-hair","title":"Loma Moisturizing Shampoo 33.8 oz Liter — Hydrating, Sulfate- and Paraben-Free for Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eLoma Moisturizing Shampoo (33.8 oz) is a sulfate-, paraben- and gluten-free cleansing formula designed to replenish moisture and gently cleanse normal to dry hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated liter-sized shampoo from Loma delivers daily hydration without stripping natural oils, making it suitable for color-treated and chemically processed hair. The formula is free of sulfates, parabens, gluten and sodium chloride, and ships with an e-commerce authenticity code to ensure you receive a genuine product made in the USA. Use it as the first step in a moisture-focused routine to improve softness, manageability and shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo restore moisture without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eLoma uses a balance of mild surfactants and conditioning agents that lift dirt and product buildup while leaving hydrating ingredients behind. The result is clean hair that still feels supple rather than stripped.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing agents preserve natural oils\u003c\/li\u003e\n  \u003cli\u003eLightweight moisturizers add slip for detangling\u003c\/li\u003e\n  \u003cli\u003eFormulated to rinse clean without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated and chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is color-safe and free of harsh sulfates that often dull hair color. It helps maintain vibrancy while addressing dryness from chemical treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe surfactants minimize pigment loss\u003c\/li\u003e\n  \u003cli\u003eNo sodium chloride to prevent excessive fading\u003c\/li\u003e\n  \u003cli\u003eSuitable for highlights, perms and relaxers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat clean-beauty standards does Loma follow in this product?\u003c\/h3\u003e\n\u003cp\u003eLoma Moisturizing Shampoo meets several clean-beauty criteria by omitting sulfates, parabens and gluten. The product is manufactured in the USA and includes an authenticity code so you can confirm it’s genuine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-, paraben- and gluten-free formula\u003c\/li\u003e\n  \u003cli\u003eSodium chloride free to protect hair integrity\u003c\/li\u003e\n  \u003cli\u003eComes with e-commerce authenticity verification\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I use the liter bottle to get the best value and results?\u003c\/h3\u003e\n\u003cp\u003eThe 33.8 oz (liter) size is ideal for households or frequent washers. Dispense a quarter-sized amount for short hair and increase for longer or thicker hair; follow with a Loma conditioner for optimal moisture retention.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a small amount and lather twice for heavy styling product buildup\u003c\/li\u003e\n  \u003cli\u003ePair with a matching Loma conditioner for added hydration\u003c\/li\u003e\n  \u003cli\u003eStore upright in a cool, dry place to preserve quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Loma Moisturizing Shampoo is formulated for people with normal to dry hair who want a gentle, hydration-focused daily cleanser that’s safe for color-treated and chemically processed hair. It’s also a good choice for anyone prioritizing clean-beauty ingredients — no sulfates, parabens, gluten or sodium chloride — and for households that prefer a larger, cost-effective liter bottle.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ealoe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate \u0026amp; disodium 2-sulfolaurates\/sodium lauryl sulfoacetate, sodium cocoyl isethionate, sodium lauroamphoacetate, sodium methyl cocoyl taurate, distearyl phthalic acid amide, glycerin, sodium lauryl sulfoacetate, cetrimonium chloride, dimethicone, fragrance, gluconolactone, chlorphenesin, citric acid, guar hydroxypropyltrimonium chloride, xanthan gum, olea europaea (olive) oil, creatine, hydrolyzed quinoa, glycerin* \u0026amp; water \u0026amp; lavandula angustifolia (lavender) flower\/leaf\/stem extract* \u0026amp; foeniculum vulgare (fennel) seed extract* \u0026amp; helianthus annuus (sunflower) seed extract*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, simmondsia chinensis (jojoba) seed oil, , panthenol (vitamin b-5), tocopherol (vitamin e)*. *Certified Organic\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Loma Moisturizing Shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The shampoo is formulated to be color-safe and omits sulfates and sodium chloride to help protect hair color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use the shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s suitable for daily use; adjust frequency based on scalp oiliness and styling product buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":58345943105923,"sku":"B00BFW95F8","price":59.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/loma-moisturizing-shampoo-front-bottle.jpg?v=1782631029","url":"https:\/\/origin-beauty.com\/products\/loma-moisturizing-shampoo-33-8-oz-liter-hydrating-sulfate-and-paraben-free-for-color-treated-hair","provider":"Origin Beauty","version":"1.0","type":"link"}