{"product_id":"loma-nourishing-shampoo-33-oz-liter-sulfate-free-hydrating-formula-for-dry-color-or-keratin-treated-hair","title":"Loma Nourishing Shampoo 33 oz (Liter) — Sulfate-Free Hydrating Formula for Dry, Color- or Keratin-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eLOMA Nourishing Shampoo is a sulfate-free, skin-care-grade cleanser that replenishes moisture and leaves hair smooth with a cranberry and pear aromatherapy scent.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines certified organic extracts and an Aloe Moist Complex to help restore natural hydration and shine without harsh sulfates, parabens, gluten, or sodium chloride. Formulated for dry, thirsty, and chemically treated hair, the liter bottle delivers salon-sized value and gentle cleansing that’s safe for keratin-treated hair and hairpieces.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate without sulfates?\u003c\/h3\u003e\n\u003cp\u003eLOMA uses mild, skin-care-derived surfactants and botanical extracts to remove buildup while preserving the hair’s natural oils. The formula focuses on moisture retention rather than aggressive stripping, which helps reduce frizz and improves manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains Aloe Moist Complex to support moisture balance\u003c\/li\u003e\n  \u003cli\u003eCertified organic ingredients targeted to nourish hair cuticles\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants that cleanse gently\u003c\/li\u003e\n  \u003cli\u003eLeaves a lightweight, non-greasy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated or keratin-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the gentle formulation is designed to be safe on color-treated and keratin-treated hair as well as extensions and hairpieces. Because it avoids harsh detergents and sodium chloride, it helps protect professional treatments from premature fading or breakdown.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for chemically treated hair and keratin services\u003c\/li\u003e\n  \u003cli\u003eNo sodium chloride to preserve smoothing treatments\u003c\/li\u003e\n  \u003cli\u003eNon-stripping cleansers protect color vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how strong is the scent?\u003c\/h3\u003e\n\u003cp\u003eThe scent blends crisp cranberry with ripe pear for a fresh, uplifting aromatherapy experience. The fragrance is noticeable but balanced, formulated to leave a pleasant, non-overpowering scent on hair after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCranberry and pear aromatherapy blend\u003c\/li\u003e\n  \u003cli\u003eDesigned to be refreshing, not overwhelming\u003c\/li\u003e\n  \u003cli\u003eFades naturally after hair is dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the 33-ounce bottle for best results?\u003c\/h3\u003e\n\u003cp\u003eDispense a nickel-to-quarter-sized amount depending on hair length, lather, and rinse thoroughly; repeat if hair is heavily conditioned or product-laden. Follow with your preferred LOMA conditioner or leave-in treatment to seal in moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair, massage into scalp and lengths\u003c\/li\u003e\n  \u003cli\u003eRinse completely and repeat when needed\u003c\/li\u003e\n  \u003cli\u003ePair with conditioner for maximum hydration and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? LOMA Nourishing Shampoo 33 Ounce is aimed at anyone with dry, brittle, chemically treated, or frizz-prone hair seeking a salon-quality, sulfate-free cleanser. It’s a practical choice for people who prefer products made without parabens, gluten, or sodium chloride, and for professionals and consumers who want a liter-sized supply for frequent use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ealoe barbadensis leaf juice (aloe vera gel)*, sodium cocoyl isethionate, sodium methyl cocoyl taurate, sodium lauroamphoacetate, glyceryl stearate s.e., cetrimonium chloride, cetearyl alcohol, dimethicone, fragrance, gluconolactone, citric acid, chlorphenesin, guar hydroxypropyltrimonium chloride, polyquaternium-7, hydroxypropyl methylcellulose, olea europaea (olive) fruit oil*, persea gratissima (avocado) oil*, panthenol (vitamin b-5), glycerin* \u0026amp; water \u0026amp; lavandula angustifolia (lavender) flower\/leaf\/stem extract* \u0026amp; foeniculum vulgare (fennel) seed extract* \u0026amp; helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, hydrolyzed quinoa, creatine. *Certified Organic\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free and safe for treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s sulfate-free and formulated safe for color-treated, keratin-treated hair and hairpieces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use LOMA Nourishing Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as often as needed; for dry or treated hair, 2–3 times weekly with conditioner is common.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":58345616474499,"sku":"B00QKY2QWU","price":64.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/loma-front-bottle-33oz.jpg?v=1782628993","url":"https:\/\/origin-beauty.com\/products\/loma-nourishing-shampoo-33-oz-liter-sulfate-free-hydrating-formula-for-dry-color-or-keratin-treated-hair","provider":"Origin Beauty","version":"1.0","type":"link"}