{"product_id":"loreal-paris-colour-riche-lip-liner-772-lasting-plum-creamy-retractable-pencil-with-omega-3-vitamin-e","title":"L'Oreal Paris Colour Riche Lip Liner 772 Lasting Plum — Creamy Retractable Pencil with Omega 3 \u0026 Vitamin E","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris Colour Riche Lip Liner in 772 Lasting Plum is a creamy, twist-up pencil that defines and fills lips for a polished deep plum finish infused with Omega 3 and Vitamin E.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to outline, contour, and intensify lip color, this Colour Riche lip pencil glides on smoothly to prevent feathering and create a refined edge. The retractable design removes the need for a sharpener, while the satin-rich formula is suitable for wearing alone as a filled-in shade or underneath your favorite Colour Riche lipstick for added depth and staying power.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this lip liner improve my lipstick's wear?\u003c\/h3\u003e\n\u003cp\u003eUsed as a base or boundary, the pencil helps lock lipstick in place and keeps color from bleeding into fine lines around the mouth. Its creamy texture blends well under or over lipstick without tugging the delicate lip skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates a stable edge to prevent feathering and migration\u003c\/li\u003e\n  \u003cli\u003eSmooth, satin finish that layers under lipstick\u003c\/li\u003e\n  \u003cli\u003eFills lips for an even color foundation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the formula gentle and easy to use?\u003c\/h3\u003e\n\u003cp\u003eThis lip liner is enriched with Omega 3 and Vitamin E to condition lips while adding color. The twist-up mechanism delivers a consistent tip—no pencil sharpener required—so application stays neat and portable for touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOmega 3 helps maintain a smooth glide during application\u003c\/li\u003e\n  \u003cli\u003eVitamin E nourishes and supports lip comfort\u003c\/li\u003e\n  \u003cli\u003eRetractable design for convenient on-the-go use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use 772 Lasting Plum for different looks?\u003c\/h3\u003e\n\u003cp\u003eFor a clean, defined lip: trace the natural lip line and blend slightly inward. To create fuller-looking lips: overline subtly at the center and fill in completely as a standalone shade. Pair with a matching Colour Riche lipstick to intensify color and dimension.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLine only for a crisp, structured finish\u003c\/li\u003e\n  \u003cli\u003eFill the entire lip for a long-wearing matte-like base\u003c\/li\u003e\n  \u003cli\u003eLayer a Colour Riche lipstick on top for richer, longer-lasting color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shade suit a range of skin tones?\u003c\/h3\u003e\n\u003cp\u003eLasting Plum is a deep reddened plum that reads as a rich berry-red on many complexions. It provides a sophisticated, evening-ready color but can also be blotted or paired with lighter lipstick for daytime wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep plum undertones complement medium to deep skin tones\u003c\/li\u003e\n  \u003cli\u003eWorks as a dramatic accent on fair skin when blended\u003c\/li\u003e\n  \u003cli\u003eVersatile for both bold night looks and subdued daytime styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oreal Paris Colour Riche Lip Liner in 772 Lasting Plum is for anyone who wants a reliable, conditioning liner that defines and enhances lip shape—makeup beginners who need an easy-to-use retractable pencil, everyday users seeking a no-fuss base for lipstick, and beauty lovers who prefer rich plum-red shades to create polished, long-wearing looks.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCyclopentasiloxane, Candelilla Cera \/ Candelilla Wax \/ Cire De Candelilla, Vp\/Hexadecene Copolymer, Cyclotrisiloxane, C13-16 Isoparaffin, Myristyl Lactate, Paraffin, Cera Microcristallina \/ Microcrystalline Wax \/ Cire Microcristalline, Carnauba \/ Carnauba Wax \/ Cire De Carnauba, Stearyl Heptanoate, Hydroxylated Lanolin, Cera Alba \/ Beeswax \/ Cire D'abeille, Hydrogenated Castor Oil, Quaternium-18 Hectorite, Talc, Polyethylene, Dimethicone, Propylene Carbonate, Methylparaben, Propylparaben, Tocopherol, Ascorbyl Palmitate [+\/- May Contain: Ci 77492, Ci 77499, Ci 77491 \/ Iron Oxides, Ci 77891 \/ Titanium Dioxide, Mica, Ci 15850 \/ Red 7 Lake, Ci 15850 \/ Red 6 ]\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a sharpener for this lip liner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—this is a twist-up, retractable pencil, so no sharpener is required for regular use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear it alone or only under lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can wear it alone as a full-coverage lip color or layer a lipstick over it for extra intensity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":58358431121795,"sku":"B004BCX7YY","price":11.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/loreal-paris-colour-riche-772-front-packaging.jpg?v=1782752515","url":"https:\/\/origin-beauty.com\/products\/loreal-paris-colour-riche-lip-liner-772-lasting-plum-creamy-retractable-pencil-with-omega-3-vitamin-e","provider":"Origin Beauty","version":"1.0","type":"link"}