{"product_id":"loreal-paris-everpure-purple-shampoo-for-blonde-highlighted-hair-23-fl-oz-sulfate-free-brass-toning-moisturizing","title":"L'Oreal Paris EverPure Purple Shampoo for Blonde \u0026 Highlighted Hair, 23 fl oz — Sulfate-Free Brass Toning, Moisturizing","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo instantly neutralizes brassy yellow and orange tones while gently hydrating color-treated blonde, bleached, highlighted brunette, and silver hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your lightened or highlighted hair is drifting toward warm, unwanted brassy tones, this EverPure purple shampoo is formulated to correct and preserve your shade without stripping color. The sulfate-free, paraben-free, vegan formula uses purple dye and hibiscus extract to deposit cool pigments and deliver moisture, making it suitable for routine use on color-treated hair. Use it 2–3 times weekly as part of the EverPure shampoo + conditioner system for best results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove brass without damaging color?\u003c\/h3\u003e\n\u003cp\u003eThe purple dye in the formula deposits gentle violet pigments that counteract yellow and orange tones on the hair shaft, toning brass away while avoiding harsh surfactants that fade color. Its sulfate-free base helps protect salon color and reduces the risk of drying or stripping treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize warm undertones\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing maintains color integrity\u003c\/li\u003e\n  \u003cli\u003eHibiscus extract provides conditioning properties\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for the most consistent, salon-like results?\u003c\/h3\u003e\n\u003cp\u003eSwap your regular shampoo for EverPure purple shampoo 2–3 times per week; lather into wet hair and leave it in for up to two minutes before rinsing. For a balanced finish, follow with the matching EverPure purple conditioner to maintain tone and add moisture without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage to lather\u003c\/li\u003e\n  \u003cli\u003eLeave on up to 2 minutes for toning action\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with purple conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for all types of color-treated light hair?\u003c\/h3\u003e\n\u003cp\u003eYes — EverPure purple shampoo is formulated for a range of lightened shades including blonde, bleached, highlighted brunettes, and silver hair. Because it’s free from sulfates and parabens, it’s gentler on processed hair than many traditional clarifying formulas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks on natural and chemically lightened blonde\u003c\/li\u003e\n  \u003cli\u003eSuitable for highlighted brunettes and silver tones\u003c\/li\u003e\n  \u003cli\u003eVegan, no harsh salts or parabens\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat visible effects can I expect after regular use?\u003c\/h3\u003e\n\u003cp\u003eWith consistent use you should notice reduced yellow-orange brassiness and a cleaner, cooler tone to your hair, plus improved manageability thanks to the shampoo’s moisturizing ingredients. Results depend on hair porosity and the intensity of existing brassiness, so adjust frequency and leave time as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduced brassy yellow and orange hues\u003c\/li\u003e\n  \u003cli\u003eSofter, more hydrated-feeling strands\u003c\/li\u003e\n  \u003cli\u003eMaintains salon color longer when paired with the conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is designed for anyone with color-treated, lightened, or highlighted hair who wants to neutralize warm tones while preserving moisture and color integrity. It’s a practical pick for salon-colored blondes, at-home bleached hair, silver or gray tones, and highlighted brunettes who need a gentle, vegan option to keep tones cool between color appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1236212 C - Ingredients: Aqua \/ Water \/ Eau , Coco-Betaine , Disodium Laureth Sulfosuccinate , Sodium Cocoyl Isethionate , Sodium Lauryl Sulfoacetate , Sodium Lauroyl Sarcosinate , Glycol Distearate , Sodium Chloride , Decyl Glucoside , Parfum \/ Fragrance , Polyquaternium-10 , Sodium Hydroxide , Amodimethicone , Ppg-5-Ceteth-20 , Citric Acid , Peg-55 Propylene Glycol Oleate , Propylene Glycol , Carbomer , Acrylates\/Beheneth-25 Methacrylate Copolymer , Ci 60730 \/ Acid Violet 43 , Butylene Glycol , Benzoic Acid , Trideceth-6 , Linalool , Salicylic Acid , Magnesium Nitrate , Hexyl Cinnamal , Hydroxycitronellal , Sodium Benzoate , Cetrimonium Chloride , Tetrasodium Edta , Sorbitol , Hibiscus Sabdariffa Flower Extract , Methylchloroisothiazolinone , Magnesium Chloride , Methylisothiazolinone (F.I.L. D230036\/2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times a week, lather into wet hair and leave up to 2 minutes before rinsing for optimal toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for bleached, blonde, highlighted and silver hair and is sulfate- and paraben-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":58361936904579,"sku":"B0BL86YV6X","price":25.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/loreal-paris-everpure-front-packaging_1e6658ea-afe7-4cc1-b79c-3c09f2a601b7.jpg?v=1782809079","url":"https:\/\/origin-beauty.com\/products\/loreal-paris-everpure-purple-shampoo-for-blonde-highlighted-hair-23-fl-oz-sulfate-free-brass-toning-moisturizing","provider":"Origin Beauty","version":"1.0","type":"link"}