{"product_id":"loreal-paris-excellence-cool-supreme-permanent-hair-color-ultra-ash-medium-blonde-100-gray-coverage-anti-brass-protection","title":"L'Oreal Paris Excellence Cool Supreme Permanent Hair Color Ultra Ash Medium Blonde — 100% Gray Coverage \u0026 Anti-Brass Protection","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris Excellence Cool Supreme in Ultra Ash Medium Blonde is a permanent at-home hair color that delivers full gray coverage with anti-brass protection and an ashy, cool-toned finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to hide even stubborn grays while maintaining a cool, ash-blonde result, this permanent hair color combines a non-drip crème formula with a triple-protection anti-brass system and a purple conditioner to neutralize unwanted warm tones. The kit targets root-to-tip brightness and long-lasting coolness, offering salon-style color at home with extra care for hair fiber during the process.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shade keep brassiness from appearing?\u003c\/h3\u003e\n\n\u003cp\u003eThe Excellence Cool Supreme system uses an anti-brass technology formulated to resist warm, orange-yellow undertones that commonly surface after lightening or coloring. A purple anti-brass conditioner is included to neutralize residual warm tones immediately after the color process, helping maintain the ash effect.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTriple-protection formula that fights brass during and after coloring\u003c\/li\u003e\n  \u003cli\u003ePurple anti-brass conditioner to tone and refresh cool hues\u003c\/li\u003e\n  \u003cli\u003eColor stability designed to last up to eight weeks against warming\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this color completely cover gray hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the product is formulated to provide 100% gray coverage, including stubborn or resistant strands. The dye penetrates and deposits consistent pigment across roots and lengths for an even, uniform shade.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned to conceal full gray coverage, even on difficult grays\u003c\/li\u003e\n  \u003cli\u003eCoverage reaches from roots through mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eNon-drip crème helps saturate strands for even application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results should I expect immediately and over the following weeks?\u003c\/h3\u003e\n\n\u003cp\u003eImmediately after application you’ll see a cool, ash-blonde tone with reduced warmth thanks to the purple conditioner. Over the following weeks the anti-brass technology helps retain the ashy character, reducing the need for frequent toning while helping color look fresh and balanced.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInstant ashy medium blonde results after processing and conditioning\u003c\/li\u003e\n  \u003cli\u003eContinued anti-brass protection helps maintain coolness up to eight weeks\u003c\/li\u003e\n  \u003cli\u003eFormula aims to preserve radiance and resist fading into warm hues\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the formula care for hair during coloring?\u003c\/h3\u003e\n\n\u003cp\u003eThe Excellence kit is built as a care-color system: a creamy, non-drip dye base minimizes mess and evenly coats hair, while the triple-protection approach shields hair fiber at multiple stages. Conditioning included in the kit helps smooth and hydrate hair post-color to leave it softer and more manageable.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNon-drip crème formulation for even, comfortable application\u003c\/li\u003e\n  \u003cli\u003eProtective ingredients to minimize fiber damage during coloring\u003c\/li\u003e\n  \u003cli\u003eConditioner restores moisture and adds shine after color processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This product suits anyone seeking a cool-toned medium blonde with reliable gray coverage — ideal for people who want an ashy finish without salon visits, those managing visible grays, and users who prefer a formula that resists brass and includes post-color care. If you typically experience warm undertones after coloring or want an at-home solution that blends color performance with conditioning, this shade of L'Oreal Paris Excellence Cool Supreme is designed for you.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eFormule 1224259 INGREDIENTS AQUA \/ WATER \/ EAU CETEARYL ALCOHOL PROPYLENE GLYCOL DECETH-3 LAURETH-12 AMMONIUM HYDROXIDE OLETH-30 HEXADIMETHRINE CHLORIDE LAURIC ACID GLYCOL DISTEARATE POLYQUATERNIUM-22 ETHANOLAMINE SILICA DIMETHYL SILYLATE PARFUM \/ FRAGRANCE SODIUM METABISULFITE CARBOMER ASCORBIC ACID RESORCINOL EDTA p-PHENYLENEDIAMINE CI 77891 \/ TITANIUM DIOXIDE THREONINE PROLINE m-AMINOPHENOL 2,4-DIAMINOPHENOXYETHANOL HCL DIMETHICONE FIL CODE D226939\/2 Formula 1241648 INGREDIENTS AQUA \/ WATER \/ EAU CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE AMODIMETHICONE ISOPROPYL ALCOHOL PHENOXYETHANOL CI 60730 \/ ACID VIOLET 43 BENZOIC ACID TRIDECETH-6 POTASSIUM HYDROXIDE LINALOOL HEXYL CINNAMAL CETRIMONIUM CHLORIDE ISOEUGENOL BENZYL ALCOHOL PARFUM \/ FRAGRANCE FIL CODE C247695\/1 Formula 1241644 B INGREDIENTS AQUA \/ WATER \/ EAU SODIUM LAURETH SULFATE COCAMIDOPROPYL BETAINE DIMETHICONE SODIUM CHLORIDE PARFUM \/ FRAGRANCE HEXYLENE GLYCOL CITRIC ACID SODIUM BENZOATE SODIUM HYDROXIDE AMODIMETHICONE CARBOMER GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE TRIDECETH-10 GLYCERIN SALICYLIC ACID GLYCOL DISTEARATE MICA LINALOOL HEXYL CINNAMAL PEG-100 STEARATE STEARETH-6 PHENOXYETHANOL ISOEUGENOL COCO-BETAINE TRIDECETH-3 CI 77891 \/ TITANIUM DIOXIDE BENZYL ALCOHOL ACETIC ACID FUMARIC ACID CI 60730 \/ EXT. VIOLET 2 FIL CODE C248858\/1 Formula 1152439 INGREDIENTS AQUA \/ WATER \/ EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PHOSPHORIC ACID TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE SODIUM SALICYLATE FIL CODE D209745\/14\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this color cover 100% of gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is designed for full gray coverage, including stubborn grays, delivering even pigment from roots to ends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the anti-brass effect last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The anti-brass protection is formulated to help maintain cool tones for up to eight weeks under normal care.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":58361039978883,"sku":"B08HNZ359X","price":19.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/loreal-paris-excellence-cool-supreme-front-packaging.jpg?v=1782793753","url":"https:\/\/origin-beauty.com\/products\/loreal-paris-excellence-cool-supreme-permanent-hair-color-ultra-ash-medium-blonde-100-gray-coverage-anti-brass-protection","provider":"Origin Beauty","version":"1.0","type":"link"}