{"product_id":"loreal-professionnel-paris-purple-shampoo-color-depositing-neutralizes-yellow-boosts-shine-for-blonde-silver-bleached-hair","title":"L'Oréal Professionnel Paris Purple Shampoo — Color-Depositing Neutralizes Yellow \u0026 Boosts Shine for Blonde, Silver \u0026 Bleached Hair","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Paris Color Depositing Purple Shampoo neutralizes unwanted yellow and brassy tones in natural, color-treated or bleached white, silver and blonde hair while adding softness and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis professional-grade purple shampoo uses violet micro-pigments and the Gloss Protect System to correct warm, yellowing hues and refresh cool tones between salon visits. Designed for daily or occasional use depending on your needs, the formula deposits subtle violet color to balance brassiness without over-toning. It also supports the hair’s silky texture and surface shine, making it a practical part of an at-home color maintenance routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove yellow and brass from blonde hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo works by depositing tiny violet pigments that sit on the hair surface to visually neutralize yellow and orange undertones. Those opposite-color pigments counteract warm shades, helping hair appear cooler and more neutral without heavy chemical processing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet micro-pigments blend with existing color to reduce brassiness.\u003c\/li\u003e\n  \u003cli\u003eGloss Protect System helps preserve cuticle integrity while toning.\u003c\/li\u003e\n  \u003cli\u003eCan be used regularly to maintain a cooler, salon-fresh look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how often should I use this product for best results?\u003c\/h3\u003e\n\u003cp\u003eUsage frequency depends on your starting tone and sensitivity to purple pigments. Those with freshly lightened, very warm, or silver hair may use it 1–2 times weekly; people who notice subtle yellowing can use it more often, even daily, to maintain coolness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDistribute evenly through wet hair and lather thoroughly.\u003c\/li\u003e\n  \u003cli\u003eRinse well; repeat if needed for stronger toning effects.\u003c\/li\u003e\n  \u003cli\u003eAlternate with your regular shampoo or use the Silver Conditioner for finishing care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on natural, colored, and bleached hair — and is it safe for sensitive hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is suitable for natural blondes, color-treated and bleached hair, including white and silver tones. It’s designed as a cosmetic toner rather than a harsh chemical treatment, so it’s generally gentle when used as directed, but avoid prolonged contact on compromised or irritated scalps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for a range of light hair shades from blonde to platinum and silver.\u003c\/li\u003e\n  \u003cli\u003eCosmetic pigment action rather than permanent color alteration.\u003c\/li\u003e\n  \u003cli\u003eUse sparingly on damaged hair and rinse thoroughly to avoid buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product support shine and hair texture while toning?\u003c\/h3\u003e\n\u003cp\u003eBeyond neutralizing brass, the Gloss Protect System in the shampoo helps maintain hair surface smoothness and reflectivity, so toned hair also looks glossy and feels softer. Regular use can improve manageability and the appearance of salon-fresh color by maintaining surface health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEnhances softness and suppleness for easier styling.\u003c\/li\u003e\n  \u003cli\u003eBoosts shine to make blonde tones look vibrant and healthy.\u003c\/li\u003e\n  \u003cli\u003ePairs well with L'Oréal Professionnel Silver Conditioner for balanced care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This purple shampoo is aimed at anyone with white, silver, natural blonde, color-treated or bleached hair who wants to reduce yellowing and restore cooler tones between salon visits. It’s ideal for people seeking a simple at-home solution to keep blondes bright and maintain salon color longevity, while also improving hair softness and shine. If you have very porous, damaged hair or a sensitive scalp, use cautiously and follow with a nourishing conditioner.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 \/ ACID VIOLET 43 HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • SODIUM HYDROXIDE • DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 \/ ACID VIOLET 43 CITRIC ACID • PARFUM \/ FRAGRANCE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this purple shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it can be used daily if needed, but many people alternate 1–2 times weekly depending on brassiness and hair sensitivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it permanently change my hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the violet pigments sit on the surface to neutralize tones and wash out; they do not permanently alter your hair color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Default Title","offer_id":58344207286659,"sku":"B09C5XQPCS","price":60.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/loreal-professionnel-purple-shampoo-front-bottle.jpg?v=1782583318","url":"https:\/\/origin-beauty.com\/products\/loreal-professionnel-paris-purple-shampoo-color-depositing-neutralizes-yellow-boosts-shine-for-blonde-silver-bleached-hair","provider":"Origin Beauty","version":"1.0","type":"link"}