{"product_id":"lunar-tides-semi-permanent-hair-color-plum-8-fl-oz-vegan-conditioning-formula-with-bond-building-treatment","title":"Lunar Tides Semi-Permanent Hair Color — Plum 8 fl. oz., vegan conditioning formula with bond-building treatment","description":"\u003cp\u003e\u003cstrong\u003eLunar Tides Semi-Permanent Hair Color in Plum is a vegan, conditioning dye that deposits vivid plum pigment while helping improve softness and manageability for color-treated, dry, or damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhether you're refreshing a faded shade, experimenting with a bold new hue, or adding depth to pre-lightened hair, this 8 fl. oz. salon-grade formula delivers rich, semi-permanent color without the commitment of permanent dyes. The Plum shade offers a deep, cool-toned violet that appears best on pre-lightened or naturally darker bases when used alone or blended for subtler results. Formulated with a bond-building treatment and conditioning agents, it aims to leave hair feeling softer and easier to style after application.\u003c\/p\u003e\n\n\u003ch3\u003eHow vibrant will Plum look on my hair?\u003c\/h3\u003e\n\u003cp\u003ePlum shows most vividly on pre-lightened or bleached hair; on darker bases it adds subtle tone and shine rather than full opacity. Results depend on starting color, porosity, and application time, so expect brighter, truer pigment on lighter hair and translucent, tint-like results on darker shades.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePre-lightened hair: rich, saturated plum tones.\u003c\/li\u003e\n  \u003cli\u003eMedium brown hair: noticeable violet undertones and shine.\u003c\/li\u003e\n  \u003cli\u003eDark brown to black hair: subtle color tint and cool sheen.\u003c\/li\u003e\n  \u003cli\u003ePorous or damaged hair: may take pigment more intensely—consider strand testing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this semi-permanent color safely at home?\u003c\/h3\u003e\n\u003cp\u003eApplication is straightforward: shampoo, towel-dry, apply evenly, process, then rinse until water runs clear. Use gloves, follow a patch test for allergies, and read timing guidelines to customize intensity without over-processing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep: shampoo and towel-dry hair; do not condition before application.\u003c\/li\u003e\n  \u003cli\u003eApplication: apply section by section for even coverage, using the full 8 fl. oz. for medium to long hair.\u003c\/li\u003e\n  \u003cli\u003eTiming: follow package timing; longer processing intensifies shade.\u003c\/li\u003e\n  \u003cli\u003eAftercare: rinse, use the included bond-building treatment or a color-safe conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes Lunar Tides different from other semi-permanent dyes?\u003c\/h3\u003e\n\u003cp\u003eLunar Tides combines salon-quality pigments with a bond-building treatment and a vegan, cruelty-free formula designed to condition while coloring. It targets manageability and softness alongside bold color, making it suitable for creative colorists and first-time users alike.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBond-building treatment supports the look and feel of stronger hair.\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free formulation with conditioning agents.\u003c\/li\u003e\n  \u003cli\u003eProfessional-grade pigments for true-to-tone results on lightened hair.\u003c\/li\u003e\n  \u003cli\u003eFlexible use: refresh, blend, or experiment without permanent commitment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the Plum shade last and how should I maintain it?\u003c\/h3\u003e\n\u003cp\u003eAs a semi-permanent dye, Plum gradually fades over weeks to months depending on washing frequency and hair porosity. Use color-safe, sulfate-free shampoos, cool water rinses, and occasional color-depositing conditioners to preserve tone and vibrancy longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTypical fade: gradual over several weeks; frequency varies by hair care routine.\u003c\/li\u003e\n  \u003cli\u003eMaintenance: wash less often, use cool water and mild, color-safe products.\u003c\/li\u003e\n  \u003cli\u003eRefresh options: reapply full product or mix with other shades for custom tones.\u003c\/li\u003e\n  \u003cli\u003eBond-building treatment: use post-color to help improve softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Lunar Tides Semi-Permanent Hair Color in Plum is ideal for creative individuals who want bold, adjustable color without permanent commitment, salon stylists seeking a conditioning semi-permanent option, and anyone with pre-lightened or naturally light hair aiming for vivid violet-plum results. If you have dark, untreated hair and seek subtle tone changes or enhanced shine, this formula also provides a translucent, fashion-forward tint. Always patch-test and strand-test before full application, and follow aftercare to extend color life and maintain hair manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Cetyl alcohol, Stearyl alcohol, Behentrimonium chloride, Glycerin, Stearalkonium chloride, Cetrimonium chloride, Carthamus tinctorius (hybrid safflower) seed oil, Sorbic acid, Hydrolyzed oat protein, Hydrolyzed rice protein, Phenoxyethanol, Aspergillus ferment, Arginine, Parfum\/Fragrance\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Lunar Tides Plum safe for bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for color-treated and bleached hair, depositing vivid pigment while conditioning. Do a strand test first.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color typically last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Plum fades gradually over weeks; longevity depends on washing frequency, products used, and hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lunar Tides","offers":[{"title":"Default Title","offer_id":58365834822019,"sku":"B0B9F9RLJC","price":29.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/lunar-tides-plum-front-packaging_3d38d58c-494e-48b8-9b5c-058a880cda4c.jpg?v=1782843370","url":"https:\/\/origin-beauty.com\/products\/lunar-tides-semi-permanent-hair-color-plum-8-fl-oz-vegan-conditioning-formula-with-bond-building-treatment","provider":"Origin Beauty","version":"1.0","type":"link"}