{"product_id":"madison-reed-radiant-hair-color-kit-5na-torino-brown-dark-ash-brown-ammonia-ppd-free-superior-gray-coverage","title":"Madison Reed Radiant Hair Color Kit — 5NA Torino Brown (Dark Ash Brown), Ammonia \u0026 PPD-Free, Superior Gray Coverage","description":"\u003cp\u003e\u003cstrong\u003eMadison Reed Radiant Hair Color Kit in 5NA (Torino Brown) is a permanent, dark ash brown hair dye formulated to deliver dimensional, cool-toned color with full gray coverage without ammonia or PPD.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis at-home color kit recreates the salon formula used at Madison Reed Hair Color Bars, offering a richer, multi-dimensional dark ash brown with smoky undertones. The Smart 8-Free formula avoids harsh ingredients commonly found in box dyes and includes conditioning actives like keratin, argan oil, and ginseng root extract to help maintain hair softness and shine. The kit is designed for predictable, long-lasting color ideal for root touch-ups or an all-over refresh when you want professional results at home.\u003c\/p\u003e\n\n\u003ch3\u003eHow natural-looking is the Torino Brown shade on different base colors?\u003c\/h3\u003e\n\u003cp\u003e5NA Torino Brown reads as a cool, dark ash brown with subtle smoky depth that blends well with most natural brown bases. It works best when you stay within two shades of your natural color, helping the result appear seamless and dimensional rather than flat.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest for natural dark blondes to medium browns seeking a cool-toned dark brown.\u003c\/li\u003e\n  \u003cli\u003eMaintains depth and reduces warm\/red undertones for a smoky finish.\u003c\/li\u003e\n  \u003cli\u003eProduces multi-tonal results rather than a single flat color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this color cover gray hair effectively?\u003c\/h3\u003e\n\u003cp\u003eThe formula provides complete gray coverage for light-to-moderate grays, delivering even pigment saturation across roots and lengths. It’s formulated to avoid an over-processed appearance while still masking grays thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% coverage on light-to-moderate gray areas.\u003c\/li\u003e\n  \u003cli\u003eSuitable for both root touch-ups and full-head application.\u003c\/li\u003e\n  \u003cli\u003eDesigned to blend grays into a natural-looking, unified shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are used and how do they affect hair condition?\u003c\/h3\u003e\n\u003cp\u003eThis permanent color uses Madison Reed’s Smart 8‑Free approach, removing common harsh additives while adding nourishing agents to support hair health. Conditioning ingredients help the hair feel softer and look shinier after coloring compared with traditional box dyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from ammonia, PPD, parabens, resorcinol, phthalates, gluten, SLS, and titanium dioxide.\u003c\/li\u003e\n  \u003cli\u003eEnriched with keratin to strengthen hair structure.\u003c\/li\u003e\n  \u003cli\u003eArgan oil and ginseng root extract provide moisture and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the kit for the best result and how often will I need to recolor?\u003c\/h3\u003e\n\u003cp\u003eThe kit includes everything for a safe at-home application: color cream, conditioning activator, gloves, cap, barrier cream, and a clear instruction booklet. Most people recolor every 4–6 weeks to maintain root coverage and vibrancy, but frequency varies with hair growth and personal preference.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFollow the provided step-by-step guide and perform a patch test first.\u003c\/li\u003e\n  \u003cli\u003eApply to roots for touch-ups or through lengths for an all-over refresh.\u003c\/li\u003e\n  \u003cli\u003eExpect touch-up intervals of roughly 4–6 weeks; adjust based on regrowth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Madison Reed Radiant Hair Color Kit in 5NA (Torino Brown) suits anyone seeking a salon-grade permanent dark ash brown at home—particularly those who want reliable gray coverage, a cool smoky tone, and a gentler ingredient profile. It’s a strong pick for users who prefer ammonia-free formulas and added conditioning benefits, for people within two shades of this color seeking natural, dimensional results without sacrificing hair feel.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS INCI [CTFA]: AQUA\/WATER, STEARYL ALCOHOL, ETHANOLAMINE, PROPYLENE GLYCOL, CETYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, TOLUENE-2,5-DIAMINE SULFATE, CETETH-2, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, PALMITIC ACID, ASCORBIC ACID, EDTA, SODIUM HYDROSULFITE, SODIUM SULFITE, BUTYLENE GLYCOL, 2-METHYLRESORCINOL, P-AMINOPHENOL, 4-CHLORORESORCINOL, M-AMINOPHENOL, 2,4 DIAMINOPHENOXYETHANOL HCL. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this formula safe for sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The Smart 8‑Free formula removes several common irritants, but do a patch test first; consult a dermatologist for sensitive skin concerns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this color to darken lightened hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it can darken previously lightened hair, but results vary—consider a strand test to preview tone and depth.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Madison Reed","offers":[{"title":"Default Title","offer_id":58344786723203,"sku":"B0BJ38TVBP","price":49.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/madison-reed-front-packaging-5na-torino-brown.jpg?v=1782597141","url":"https:\/\/origin-beauty.com\/products\/madison-reed-radiant-hair-color-kit-5na-torino-brown-dark-ash-brown-ammonia-ppd-free-superior-gray-coverage","provider":"Origin Beauty","version":"1.0","type":"link"}