{"product_id":"madison-reed-radiant-hair-color-kit-7ngv-light-golden-brown-lucca-permanent-salon-quality-ammonia-ppd-free","title":"Madison Reed Radiant Hair Color Kit 7NGV Light Golden Brown (Lucca) — Permanent, Salon-Quality, Ammonia \u0026 PPD-Free","description":"\u003cstrong\u003eMadison Reed Radiant Hair Color Kit in 7NGV Light Golden Brown (Lucca Brown) is a salon-grade, permanent at-home hair color that delivers full gray coverage with nourishing ingredients and a Smart 8-Free formula.\u003c\/strong\u003e\n\n\u003cp\u003eRefresh your color with a professional-level permanent dye that avoids common harsh chemicals. This single-pack kit uses the same formula found in Madison Reed Hair Color Bars and is enriched with keratin, argan oil, and ginseng root extract to help hair look glossy and feel conditioned. The shade 7NGV—Light Golden Brown, also called Lucca Brown—works best when you stay within two shades of your natural color for predictable, dimensional results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes this hair color different from regular box dyes?\u003c\/h3\u003e\n\u003cp\u003eMadison Reed created a simplified, cleaner permanent color that removes several commonly avoided ingredients while aiming to keep salon-style performance. Rather than typical formulations, this kit is Smart 8-Free, dermatologist-tested, and designed to minimize damage while delivering reliable gray coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of ammonia, PPD, parabens, resorcinol, phthalates, gluten, SLS, and titanium dioxide\u003c\/li\u003e\n  \u003cli\u003eIncludes conditioning color activator to reduce dryness\u003c\/li\u003e\n  \u003cli\u003eSame professional base formula used in Madison Reed salons\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow well does 7NGV Lucca Brown cover gray hair?\u003c\/h3\u003e\n\u003cp\u003eThis shade is formulated for complete gray coverage, producing a natural, blended finish rather than a flat, single-tone effect. Coverage lasts until new growth appears; most people plan touch-ups every 4–6 weeks depending on growth and contrast.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% gray coverage claimed for a seamless look\u003c\/li\u003e\n  \u003cli\u003eBest results when within two shades of natural hair color\u003c\/li\u003e\n  \u003cli\u003eContains pigments and conditioning agents for even saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the kit for salon-quality results at home?\u003c\/h3\u003e\n\u003cp\u003eThe kit comes with everything needed for application: Radiant Cream Color, Conditioning Color Activator, gloves, protective cap, barrier cream, and step-by-step instructions. Follow the included directions for mixing, timing, and rinsing to achieve consistent color and optimal conditioning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep with barrier cream on the hairline and gloves to protect skin\u003c\/li\u003e\n  \u003cli\u003eMix cream color and activator thoroughly before applying evenly\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with the included after-color care for shine and softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this color damage my hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula aims to minimize harshness by excluding several aggressive additives and by adding nourishing ingredients. While any permanent color alters hair structure to deposit pigment, the keratin, argan oil, and ginseng root extract help leave hair feeling smoother and appear shinier compared with conventional box dyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNourishing keratin helps maintain hair strength and manageability\u003c\/li\u003e\n  \u003cli\u003eArgan oil adds surface shine and reduces roughness\u003c\/li\u003e\n  \u003cli\u003eGinseng root extract helps support a conditioned finish after coloring\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you have scalp sensitivities, perform a patch test before full application and follow all safety instructions in the booklet. This product is dermatologist-tested, cruelty-free, and Leaping Bunny certified, but individual reactions can vary.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho is this for?\u003c\/strong\u003e This kit is aimed at adults who want permanent, salon-caliber gray coverage at home without several common harsh chemicals. Choose 7NGV Light Golden Brown (Lucca Brown) if your natural color is close to medium blonde-to-medium brown and you want a warm, multi-dimensional golden-brown shade with conditioning benefits. Ideal for people who color every 4–6 weeks and prefer cleaner formulations with professional results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS INCI [CTFA]: AQUA\/WATER, STEARYL ALCOHOL, PROPYLENE GLYCOL, ETHANOLAMINE, CETYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, CETETH-2, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, PALMITIC ACID, ASCORBIC ACID, EDTA, SODIUM HYDROSULFITE, SODIUM SULFITE, BUTYLENE GLYCOL, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, M-AMINOPHENOL, 2,4 DIAMINOPHENOXYETHANOL HCL, 4-CHLORORESORCINOL, 2-AMINO-3-HYDROXYPYRIDINE. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Madison Reed Radiant Hair Color 7NGV safe for gray coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—this formula is designed for 100% gray coverage in the listed shade range; follow instructions and patch test first.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I recolor with this kit?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Most customers recolor every 4–6 weeks depending on root growth and desired look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Madison Reed","offers":[{"title":"Default Title","offer_id":58344763818371,"sku":"B09VCC7328","price":49.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/madison-reed-7ngv-front-packaging.jpg?v=1782596277","url":"https:\/\/origin-beauty.com\/products\/madison-reed-radiant-hair-color-kit-7ngv-light-golden-brown-lucca-permanent-salon-quality-ammonia-ppd-free","provider":"Origin Beauty","version":"1.0","type":"link"}