{"product_id":"matrix-food-for-soft-shampoo-for-dry-and-brittle-hair","title":"MATRIX Food For Soft Shampoo For Dry and Brittle Hair","description":"\u003cp\u003e\u003cstrong\u003eMatrix Food For Soft Hydrating Shampoo is a vegan, moisture-boosting cleanser that softens and smooths dry, brittle or color-treated hair using avocado oil and hyaluronic acid.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to replenish and protect, this 1.7 fl oz shampoo gently cleanses while restoring hydration to each strand. Its blend of avocado oil and hyaluronic acid helps reduce dryness and frizz without stripping color, making it suitable for daily use and ideal when paired with the rest of the Food For Soft regimen.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo restore moisture without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula balances lightweight humectants and nourishing oils so hair receives hydration without a heavy residue. Hyaluronic acid attracts and locks in water while avocado oil penetrates the hair shaft to reinforce softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid boosts water retention along the hair fiber.\u003c\/li\u003e\n  \u003cli\u003eAvocado oil delivers fatty acids that smooth and strengthen strands.\u003c\/li\u003e\n  \u003cli\u003eVegan, gentle surfactants cleanse without aggressive stripping.\u003c\/li\u003e\n  \u003cli\u003eFormulation suited for color-treated hair to avoid fading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how quickly will I see them?\u003c\/h3\u003e\n\n\u003cp\u003eWith routine use—especially as part of the Food For Soft system—you can expect noticeably softer, smoother hair and improved manageability. Laboratory-backed claims for the collection report multiple-fold increases in moisture and up to 72 hours of sustained softness when used with the conditioner, mask, and oil.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: smoother texture and reduced friction after first wash.\u003c\/li\u003e\n  \u003cli\u003eShort term: improved detangling and less visible frizz after a few uses.\u003c\/li\u003e\n  \u003cli\u003eSystem benefits: amplified hydration and softness when combined with matching products.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formulation preserves tone while hydrating.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this travel-size shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply a quarter-sized amount to wet hair, massage into the scalp to create a light lather, then rinse thoroughly; repeat if needed. For maximum hydration and long-lasting softness, follow with Food For Soft Conditioner or a Treatment Mask and finish with the Multi-Use Hair Oil Serum.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as often as your routine requires.\u003c\/li\u003e\n  \u003cli\u003ePair with matching conditioner or mask for 7x more moisture claims.\u003c\/li\u003e\n  \u003cli\u003eFinish with the oil serum to seal cuticle and add shine.\u003c\/li\u003e\n  \u003cli\u003eTravel-size 1.7 fl oz fits easily into kits and carry-ons.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for my hair type and color-treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this gentle, vegan shampoo works on straight, wavy, curly, fine, or thick hair textures and is formulated to be safe for color-treated strands. It focuses on replenishing moisture and smoothing the cuticle rather than altering hair structure or color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for all hair types, including color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eVegan formula without harsh stripping agents.\u003c\/li\u003e\n  \u003cli\u003eLight conditioning action so fine hair won’t feel weighed down.\u003c\/li\u003e\n  \u003cli\u003eHelpful for porous or chemically treated hair that needs hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Matrix Food For Soft Hydrating Shampoo is aimed at anyone whose hair feels dry, brittle, or hard to manage—especially people with color-treated or chemically processed hair seeking a gentle, travel-ready option. It’s also a practical choice for busy shoppers who want salon-grade moisture and softness in a compact size that’s easy to test or take on the go.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1218318MX2 - INGREDIENTS: AQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • SODIUM LAURYL SULFATE • COCAMIDOPROPYL BETAINE • SODIUM CHLORIDE • GLYCOL DISTEARATE • HEXYLENE GLYCOL • PARFUM \/ FRAGRANCE • COCAMIDE MEA • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • DIMETHICONE • CARBOMER • COCO-BETAINE • SALICYLIC ACID • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • MENTHOL • AMODIMETHICONE • GLYCERIN • PERSEA GRATISSIMA OIL \/ AVOCADO OIL • LINALOOL • TRIDECETH-10 • BENZYL SALICYLATE • BENZYL ALCOHOL • COUMARIN • PEG-100 STEARATE • STEARETH-6 • SODIUM HYALURONATE • LIMONENE • TRIDECETH-3 • PHENOXYETHANOL • FUMARIC ACID • ACETIC ACID • TOCOPHEROL • HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT \/ ROSEMARY LEAF EXTRACT (F.I.L. T70014593\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The vegan formula is designed to cleanse gently without stripping color, suitable for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use Matrix Food For Soft Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as needed; pair with the conditioner or mask for best moisturizing results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":58347198022019,"sku":"B0G5VDNCSR","price":13.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/matrix-food-for-soft-front-packaging_b5277b48-1e96-46ee-af2f-97674aead1dd.jpg?v=1782645027","url":"https:\/\/origin-beauty.com\/products\/matrix-food-for-soft-shampoo-for-dry-and-brittle-hair","provider":"Origin Beauty","version":"1.0","type":"link"}