{"product_id":"matrix-instacure-anti-breakage-shampoo-10-1-oz-vegan-repairs-strengthens-dry-damaged-hair","title":"MATRIX Instacure Anti-Breakage Shampoo 10.1 oz — Vegan, Repairs \u0026 Strengthens Dry Damaged Hair","description":"\u003cp\u003e\u003cstrong\u003eMATRIX Instacure Anti-Breakage Shampoo is a professional-strength, vegan shampoo that repairs porous, brittle hair by filling gaps with liquid proteins to reduce breakage and smooth frizz.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-formulated shampoo is designed to restore strength and balance to dry, chemically or heat-damaged hair while still performing as a gentle daily cleanser. Infused with liquid proteins and B5, the formula targets weakened areas of the hair shaft to even surface porosity, leaving hair easier to manage and less prone to snapping during styling. The product is silicone- and paraben-free, safe to use after color services, and blends into a system that includes a conditioner and porosity spray for enhanced results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Instacure Anti-Breakage Shampoo repair damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses liquid proteins to deposit strengthening nutrients into gaps along the hair strand, helping to restore structural integrity and reduce mechanical breakage. While it cleanses, it also smooths the cuticle so hair becomes less prone to friction-related damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLiquid proteins fill porous areas and strengthen weak points.\u003c\/li\u003e\n  \u003cli\u003eB5 helps hydrate and improve combability without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eFormulated to balance hair surface and reduce tangling that leads to breakage.\u003c\/li\u003e\n  \u003cli\u003eSafe to use after color services and suitable for regular washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for my hair type and damage level?\u003c\/h3\u003e\n\u003cp\u003eInstacure is formulated for a broad range of hair—thin, fine, normal, and damaged—so it can be used across different textures and damage profiles. For best results on severely compromised strands, use the complete Instacure system (shampoo, conditioner, porosity spray) to fill porosity and create a balanced surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAppropriate for all hair types, including thin and fine hair.\u003c\/li\u003e\n  \u003cli\u003eHelps with chemical, heat, and styling-related damage.\u003c\/li\u003e\n  \u003cli\u003eCan be alternated with other Matrix treatments as needed.\u003c\/li\u003e\n  \u003cli\u003eComplement with Instacure conditioner and porosity spray for a full repair protocol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for the strongest results without overloading my hair?\u003c\/h3\u003e\n\u003cp\u003eUse a quarter-size amount, lather, and rinse thoroughly; follow with Instacure conditioner and, when desired, the porosity spray. You can use the shampoo as often as your regular wash schedule requires—and swap in specialty Matrix products like So Silver or Brass Off weekly depending on color goals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a quarter-size to wet hair, lather, and rinse fully.\u003c\/li\u003e\n  \u003cli\u003eFollow with Instacure conditioner and porosity spray for a balanced finish.\u003c\/li\u003e\n  \u003cli\u003eSafe to use immediately after color treatments.\u003c\/li\u003e\n  \u003cli\u003eAlternate with other Matrix products for targeted needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat else should I know about formulation and scent?\u003c\/h3\u003e\n\u003cp\u003eThe formula is silicone-free and paraben-free, formulated to clean without weighing hair down while smoothing the cuticle to help prevent frizz. Its layered fragrance includes fresh top notes and warm base notes for a contemporary salon scent that complements professional services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free and paraben-free for lighter, cleaner results.\u003c\/li\u003e\n  \u003cli\u003eVegan formula suitable for conscious consumers.\u003c\/li\u003e\n  \u003cli\u003eScent profile blends fresh green notes with floral and warm woody accords.\u003c\/li\u003e\n  \u003cli\u003eDoes not contain bonding ingredients; pairs well with other Matrix treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: MATRIX Instacure Anti-Breakage Shampoo is aimed at anyone with dry, brittle, or chemically\/heat-damaged hair who wants a salon-grade, vegan formula that strengthens and smooths without weight. It’s a smart choice for clients and stylists seeking a protein-rich daily cleanser to reduce breakage, protect color, and improve manageability across all hair types.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • GLYCERIN • GLYCOL DISTEARATE • SODIUM CHLORIDE • PROPYLENE GLYCOL • POLYQUATERNIUM-10 • PARFUM \/ FRAGRANCE • SODIUM BENZOATE • SODIUM HYDROXIDE • CITRIC ACID • PPG-5-CETETH-20 • CARBOMER • SALICYLIC ACID • HEXYL CINNAMAL • LINALOOL • LIMONENE • HYDROLYZED WHEAT PROTEIN • GERANIOL • HYDROLYZED CORN PROTEIN • HYDROLYZED SOY PROTEIN • CITRONELLOL • PHENOXYETHANOL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Instacure shampoo after coloring my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Instacure is safe to use immediately after color services and won’t compromise shade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for daily use on fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The silicone-free, lightweight formula cleans without weighing fine hair down and can be used as often as you wash.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":58376524661123,"sku":"B09RXH33Z6","price":31.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/matrix-instacure-front-packaging_5dfda8ee-2ed5-4733-8b04-76f135693d20.jpg?v=1782981935","url":"https:\/\/origin-beauty.com\/products\/matrix-instacure-anti-breakage-shampoo-10-1-oz-vegan-repairs-strengthens-dry-damaged-hair","provider":"Origin Beauty","version":"1.0","type":"link"}