{"product_id":"matrix-so-silver-purple-shampoo-33-8-fl-oz-neutralizes-brass-brightens-strengthens-blonde-grey-and-platinum-hair","title":"MATRIX So Silver Purple Shampoo 33.8 fl oz — Neutralizes Brass, Brightens \u0026 Strengthens Blonde, Grey and Platinum Hair","description":"\u003cp\u003e\u003cstrong\u003eMATRIX So Silver Purple Shampoo is a color-depositing purple cleanser that neutralizes brassy yellow tones while brightening and hydrating blonde, grey, and platinum hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis professional-grade shampoo from MATRIX is formulated to lift away unwanted warm, yellowing hues and restore a cool, luminous finish to lightened, naturally blonde, grey, or white hair. It deposits violet pigments to counteract brassiness without stripping color and includes hydrating ingredients to help hair look shinier and feel stronger after use. The large 33.8 fl oz size is ideal for regular maintenance at home or in a salon setting.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassiness without fading color?\u003c\/h3\u003e\n\u003cp\u003eSo Silver uses violet color-depositing pigments that temporarily neutralize yellow and orange undertones, visibly toning brassiness while acting as a gentle cleanser. It doesn’t chemically strip permanent color; instead, it balances unwanted warmth with cool pigments during routine washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeposits violet pigment to counteract yellow tones\u003c\/li\u003e\n  \u003cli\u003eFormulated for color-treated and natural blonde, grey, and white hair\u003c\/li\u003e\n  \u003cli\u003eCleanse-and-tone action preserves salon color between appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after regular use?\u003c\/h3\u003e\n\u003cp\u003eWith consistent use, hair appears brighter, cooler in tone, and less brassy. The formula also delivers moisture so strands look smoother and reflect more light, producing a shinier finish without a heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduced brassy and yellow hues for a cooler blonde or silver shade\u003c\/li\u003e\n  \u003cli\u003eImproved shine and smoother-looking texture\u003c\/li\u003e\n  \u003cli\u003eMaintains tone between salon visits when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use So Silver Purple Shampoo for best toning?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a lather, rinse, and repeat if needed; wearing gloves is recommended to avoid staining hands. For stronger toning, leave the shampoo on for up to five minutes before rinsing, then follow with a moisturizing conditioner or the So Silver Conditioner for added hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair, lather, then rinse; repeat if desired\u003c\/li\u003e\n  \u003cli\u003eFor enhanced toning, leave on up to five minutes before rinsing\u003c\/li\u003e\n  \u003cli\u003ePair with So Silver Conditioner and Toning Spray for maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on all blonde and grey hair types?\u003c\/h3\u003e\n\u003cp\u003eSo Silver is designed to neutralize warmth across a range of light hair shades, from icy blondes to natural greys and platinum tones. Its hydrating properties support dry, porous hair often seen after lightening, though results vary by level of porosity and existing color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for color-treated, lightened, blonde, grey, white, and platinum hair\u003c\/li\u003e\n  \u003cli\u003eHelps hydrate and reduce dullness in dry or chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eBest paired with complementary products for persistent brassiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: MATRIX So Silver Purple Shampoo is made for people maintaining cool blondes, silver, or grey shades who want to reduce brassy warmth between salon visits. It suits both professionals and at-home users seeking a reliable toning shampoo that also adds moisture and shine, especially useful for chemically lightened or naturally pale hair needing color correction and extra hydration.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave So Silver in my hair to tone brassiness?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it on up to five minutes for stronger toning; shorter times reduce pigment deposit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can So Silver be used on dark hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for blonde, grey, white, and platinum shades; dark hair won’t show toning effects.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":58345379725699,"sku":"B017Y3WBKW","price":42.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/matrix-so-silver-front-bottle_19aec3c0-bcf1-4013-b64e-f8590ad378d8.jpg?v=1782618828","url":"https:\/\/origin-beauty.com\/products\/matrix-so-silver-purple-shampoo-33-8-fl-oz-neutralizes-brass-brightens-strengthens-blonde-grey-and-platinum-hair","provider":"Origin Beauty","version":"1.0","type":"link"}