{"product_id":"matrix-so-silver-purple-shampoo-for-blonde-silver-hair-10-1-fl-oz-tones-neutralizes-brassiness","title":"MATRIX So Silver Purple Shampoo for Blonde \u0026 Silver Hair, 10.1 fl oz — Tones \u0026 Neutralizes Brassiness","description":"\u003cp\u003e\u003cstrong\u003eMatrix So Silver Purple Shampoo is a color-depositing toning shampoo that neutralizes yellow and brassy tones to refresh cool blonde, gray, white, and platinum hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMaintain a salon-fresh cool tone between appointments with a vegan shampoo formulated to gently cleanse while laying down violet pigments that counteract warm, yellowing undertones. This 10.1 fl oz bottle from MATRIX works for lightened, naturally pale, and color-treated hair, offering dependable brightening without aggressive stripping. Use it as part of a targeted toning routine to keep blonde and silver shades crisp and luminous.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassy or yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe formula deposits purple pigments that sit on the hair surface and visually cancel warm yellow and orange hues, producing a cooler, more neutral appearance. It balances out unwanted warmth quickly and can be adjusted by changing contact time or frequency of use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet color-depositing technology directly counteracts yellow undertones.\u003c\/li\u003e\n  \u003cli\u003eWorks in one wash for mild toning; longer leave-in for stronger neutralization.\u003c\/li\u003e\n  \u003cli\u003eSuitable for natural and chemically lightened hair tones.\u003c\/li\u003e\n  \u003cli\u003eRinses clean while preserving hair texture and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage or dry out color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eMatrix So Silver is formulated to cleanse and tone without harsh surfactants that strip color or moisture. It contains conditioning elements to maintain softness and shine, so regular use can freshen tone without sacrificing hair health when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing action that preserves color integrity.\u003c\/li\u003e\n  \u003cli\u003eConditioning agents help reduce tangles and boost surface shine.\u003c\/li\u003e\n  \u003cli\u003eVegan formula free from unnecessary aggressive ingredients.\u003c\/li\u003e\n  \u003cli\u003eBest paired with matching conditioner or mask for added nourishment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for the best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and rinse; repeat if needed. For more pronounced toning, leave the shampoo on the hair for up to five minutes while wearing gloves, then rinse thoroughly. Adjust frequency and leave time to avoid over-toning—shorter contact for maintenance, longer for correcting brassiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse gloves to avoid purple staining on hands.\u003c\/li\u003e\n  \u003cli\u003eFor light toning, lather and rinse immediately; for stronger results, leave for up to five minutes.\u003c\/li\u003e\n  \u003cli\u003eFollow with a pigmented or neutralizing conditioner from the So Silver line for balanced results.\u003c\/li\u003e\n  \u003cli\u003eUse once or twice weekly depending on hair porosity and warmth level.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich hair types and shades benefit most from this shampoo?\u003c\/h3\u003e\n\u003cp\u003eThis product is designed for pale shades that are prone to warming over time—blonde, silver, white, and platinum hues. It also works well on highlighted or balayage hair where cooler face-framing tones need preservation. Fine through coarse textures can use it; adjust frequency based on how porous the hair is and how quickly brassiness returns.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for natural blondes, bleached or toner-corrected hair.\u003c\/li\u003e\n  \u003cli\u003eEffective on grey and white hair that develops yellowing.\u003c\/li\u003e\n  \u003cli\u003eWorks on both chemically treated and untouched hair types.\u003c\/li\u003e\n  \u003cli\u003ePair with So Silver conditioner or mask for layered toning control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Matrix So Silver Purple Shampoo is for anyone who wants to maintain cool, luminous blonde or silver tones without daily salon visits—stylists, at-home color maintainers, and people with bleached, highlighted, or naturally pale hair. It fits into weekly maintenance routines to extend tone longevity and reduce visible brassiness while supporting hair softness and shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum \/ Fragrance, Salicylic Acid, Carbomer, CI 60730 \/ Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Matrix So Silver shampoo on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For light toning, lather and rinse. For stronger neutralization, leave up to five minutes, then rinse. Adjust based on desired coolness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on natural blonde or grey hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It works on natural blondes, greys, and color-treated hair to reduce yellow and brassy tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":58345356919171,"sku":"B00FZSB0Y2","price":31.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/matrix-so-silver-front-bottle.jpg?v=1782617606","url":"https:\/\/origin-beauty.com\/products\/matrix-so-silver-purple-shampoo-for-blonde-silver-hair-10-1-fl-oz-tones-neutralizes-brassiness","provider":"Origin Beauty","version":"1.0","type":"link"}