{"product_id":"milk_shake-icy-blond-toning-shampoo-10-1-fl-oz-black-pigment-formula-to-neutralize-brassiness-sulfate-free-moisturizing","title":"milk_shake Icy Blond toning shampoo — 10.1 fl oz black-pigment formula to neutralize brassiness, sulfate-free \u0026 moisturizing","description":"\u003cstrong\u003emilk_shake icy blond shampoo is a sulfate-free, black-pigment toning shampoo formulated to cool brassy tones and enhance icy, ash-platinum blondes.\u003c\/strong\u003e\n\n\u003cp\u003eIf you want to preserve a crisp, salon-fresh platinum or ultra-light blonde between color appointments, this shampoo helps neutralize warm undertones while gently cleansing. Designed for professional and at-home use, the formula balances softening milk proteins with a concentrated black pigment to subtly shift brassiness toward cool, luminous tones without over-drying.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness while keeping hair soft?\u003c\/h3\u003e\n\u003cp\u003eThe concentrated black pigment deposits subtle cool tones that counteract yellow and orange buildup, and the sulfate-free base cleans without stripping natural moisture. Milk proteins support the hair’s structure so strands feel smoother and appear glossier after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlack pigment neutralizes warm undertones for ashier results\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing preserves moisture and color\u003c\/li\u003e\n  \u003cli\u003eMilk proteins strengthen and add smoothness\u003c\/li\u003e\n  \u003cli\u003eFormulated for regular use between salon toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use milk_shake icy blond shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on hair porosity and current tone: many users alternate it with a gentle daily shampoo or use it 1–3 times weekly to maintain coolness. Shorter contact times give subtle toning, while a slightly longer lather increases neutralization—always adjust to your desired shade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1–3 times per week for maintenance on light blondes\u003c\/li\u003e\n  \u003cli\u003eAlternate with a mild, moisturizing shampoo for daily care\u003c\/li\u003e\n  \u003cli\u003eLeave on briefly for mild toning; a few minutes for stronger effect\u003c\/li\u003e\n  \u003cli\u003eTest on a small section first to find ideal timing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out or dull my platinum hair?\u003c\/h3\u003e\n\u003cp\u003eNo — the formula aims to avoid the drying, flat finish that some toning shampoos cause. Its sulfate-free base plus milk proteins help retain shine and manageability while the pigment corrects unwanted warmth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula reduces stripping and dryness\u003c\/li\u003e\n  \u003cli\u003eProteins restore softness and improve comb-through\u003c\/li\u003e\n  \u003cli\u003eColor-correcting pigment works without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eRinses cleanly to preserve gloss and movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I incorporate this into my blonde-care routine?\u003c\/h3\u003e\n\u003cp\u003eUse as a targeted toning wash: shampoo, rinse, and follow with a hydrating conditioner or treatment. For enhanced results, pair with color-preserving conditioners and occasional professional toning services to keep shade consistent and healthy-looking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after wetting hair; massage until foamy, then rinse\u003c\/li\u003e\n  \u003cli\u003eFollow with a moisturizing conditioner or masque for hydration\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed for toning between salon visits\u003c\/li\u003e\n  \u003cli\u003eComplement with heat protection and regular trims to maintain brightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This shampoo is suited to people with platinum, ultra-light, silver, or ash-blond hair who want a cool, balanced tone without sacrificing softness. Stylists and clients seeking an easy-to-use, salon-grade toning wash will appreciate the targeted pigment plus protein-enriched formula. Avoid using on darker natural shades if you do not want any cool deposit; always patch-test and tailor frequency based on your hair’s porosity and desired tone.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, PEG-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, CI 77266 (nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can, but 1–3 times weekly is usually enough; alternate with a mild shampoo to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it change my hair color permanently?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The pigment deposits temporarily and washes out over time; it won’t permanently alter hair color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":58344759067011,"sku":"B09T3M16ZP","price":42.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/milk_shake-icy-blond-front-bottle.jpg?v=1782596178","url":"https:\/\/origin-beauty.com\/products\/milk_shake-icy-blond-toning-shampoo-10-1-fl-oz-black-pigment-formula-to-neutralize-brassiness-sulfate-free-moisturizing","provider":"Origin Beauty","version":"1.0","type":"link"}