{"product_id":"naturtint-permanent-hair-color-4m-mahogany-chestnut-ammonia-free-vegan-up-to-100-gray-coverage","title":"Naturtint Permanent Hair Color 4M Mahogany Chestnut — Ammonia-Free, Vegan, Up to 100% Gray Coverage","description":"\u003cp\u003e\u003cstrong\u003eNaturtint 4M Mahogany Chestnut is a permanent, ammonia-free hair dye that delivers rich mahogany-chestnut color with up to 100% gray coverage while using plant-based, vegan ingredients.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for at-home use, this shade blends warm mahogany and chestnut tones to create a natural, multi-dimensional finish. The formula avoids ammonia, parabens, and heavy metals, and it’s USDA BioPreferred certified and ISO 16128 compliant. Packaged for one full application, the kit aims to nourish hair during coloring with botanical extracts and deliver long-lasting, salon-style results without animal testing.\u003c\/p\u003e\n\n\u003ch3\u003eHow natural will the 4M Mahogany Chestnut color look on my hair?\u003c\/h3\u003e\n\u003cp\u003e4M Mahogany Chestnut combines warm red and brown pigments to produce a natural, multi-tonal effect rather than a flat single hue. Results vary with your starting color and hair porosity, so mid-to-dark natural bases will see the closest match. Highlights and natural sun-bleached sections can pick up brighter mahogany notes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest on natural medium brown to dark hair for true mahogany depth\u003c\/li\u003e\n  \u003cli\u003eLightens slightly on pre-lightened or highlighted hair\u003c\/li\u003e\n  \u003cli\u003eGives warm red-brown shimmer in bright light\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this dye cover gray hair completely?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is formulated to provide up to 100% gray coverage on most users when applied according to instructions. It contains active dye molecules designed to penetrate and deposit color evenly on resistant gray strands. For stubborn gray, an extra processing time or professional advice may improve uniformity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on scattered and up to fully gray hair\u003c\/li\u003e\n  \u003cli\u003eFollow timing instructions for consistent coverage\u003c\/li\u003e\n  \u003cli\u003eUse recommended aftercare to extend vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product gentle and safe for sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eWhile Naturtint 4M avoids ammonia, parabens, and heavy metals and uses plant-derived ingredients, any permanent color can irritate sensitive scalps. A skin-sensitivity patch test 48 hours before application is advised. The gentler formula is intended to reduce odor and harshness compared with traditional ammonia-based dyes, but safety precautions remain important.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo ammonia, which reduces strong chemical odor\u003c\/li\u003e\n  \u003cli\u003eUSDA BioPreferred and ISO 16128 compliant ingredients list\u003c\/li\u003e\n  \u003cli\u003ePatch test recommended before full application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the color last and how should I maintain it?\u003c\/h3\u003e\n\u003cp\u003eThis permanent color is formulated for long-lasting results that fade gradually rather than abruptly. Retention depends on hair care routine, water hardness, and sun exposure. Use color-safe shampoos, cool water rinses, and periodic color-refresh products to prolong tone and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExpect lasting color with gradual, natural fading\u003c\/li\u003e\n  \u003cli\u003eColor-safe, sulfate-free shampoos extend vibrancy\u003c\/li\u003e\n  \u003cli\u003eDeep-conditioning treatments help maintain shine and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Naturtint 4M Mahogany Chestnut is ideal for anyone seeking a warm, natural red-brown shade with strong gray coverage and a formula that prioritizes plant-based ingredients and ethical standards. It suits users who prefer at-home coloring without ammonia, shoppers looking for vegan and cruelty-free options, and people wanting a long-lasting permanent result with nourishing benefits. If you have very light blonde hair, extensive previous chemical processing, or a highly sensitive scalp, consider consulting a professional colorist or performing a strand test before full application.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFeatures: enriched with plant-based ingredients for visibly healthier hair\u003c\/li\u003e\n  \u003cli\u003eFree of ammonia, parabens, and heavy metals\u003c\/li\u003e\n  \u003cli\u003eCertifications: USDA BioPreferred and ISO 16128 compliant\u003c\/li\u003e\n  \u003cli\u003eEasy at-home application with clear instructions\u003c\/li\u003e\n  \u003cli\u003eVegan and forever cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHAIR COLORANT - INGREDIENTS: PEG-2 OLEAMINE. WATER (AQUA). PEG-4 RAPESEEDAMIDE. ALCOHOL DENAT (ALCOHOL). PROPYLENE GLYCOL. ETHANOLAMINE. OLEIC ACID HYDROLYZED VEGETABLE PROTEIN. LIMNANTHES ALBA (MEADOWFOAM) SEED OIL.TETRASODIUM GLUTAMATE DIACETATE. SODIUM METABISULFITE. SODIUM ERYTHORBATE. p-PHENYLENEDIAMINE and +\/-: 4-AMINO-2-HYDROXYTOLUENE. p-AMINOPHENOL. 2-METHYLRESORCINOL. m-AMINOPHENOL. N, N-BIS (2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2-AMINO-4-HYDROXYETHYLAMINOANISOLE SULFATE. 4-CHLORORESORCINOL. 2,4-DIAMINOPHENOXYETHANOL HCL. 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE.\u003c\/p\u003e \u003cp\u003eCOLOR DEVELOPER – INGREDIENTS: WATER (AQUA). HYDROGEN PEROXIDE. CETYL ALCOHOL. CETEARYL ALCOHOL. LAURETH-3. CETEARETH-20. OXYQUINOLINE SULFATE. PHOSPHORIC ACID.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Naturtint 4M ammonia-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, Naturtint 4M is formulated without ammonia, and also excludes parabens and heavy metals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I expect full gray coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to deliver up to 100% gray coverage when used as directed; stubborn gray may need careful timing or a strand test.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Naturtint","offers":[{"title":"Default Title","offer_id":58376472592771,"sku":"B000OO640W","price":26.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/naturtint-4m-front-packaging.jpg?v=1782981303","url":"https:\/\/origin-beauty.com\/products\/naturtint-permanent-hair-color-4m-mahogany-chestnut-ammonia-free-vegan-up-to-100-gray-coverage","provider":"Origin Beauty","version":"1.0","type":"link"}