{"product_id":"nexxus-blonde-assure-purple-shampoo-for-blonde-silver-highlighted-hair-8-5-oz-keratin-protein-tone-correcting","title":"Nexxus Blonde Assure Purple Shampoo for Blonde, Silver \u0026 Highlighted Hair — 8.5 oz, Keratin Protein Tone-Correcting","description":"\u003cp\u003e\u003cstrong\u003eNexxus Blonde Assure Purple Shampoo is a salon-grade purple shampoo formulated with keratin protein and violet pigment to neutralize brassiness and help maintain vibrant blonde, silver, or platinum color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBuilt from salon science and protein research, this 8.5 oz purple shampoo uses Nexxus's PROTEINFUSION approach to target the protein structure of hair and refresh color between color appointments. Its violet pigments counter warm undertones while a blend of proteins—led by keratin—helps support hair resilience, shine, and smoothness after color services. Use as part of the Blonde Assure routine to extend vibrancy and manage brassiness on lightened or naturally pale hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see cooler, brighter blonde after using this shampoo?\u003c\/h3\u003e\n\u003cp\u003eMany users notice reduced brass and a cooler tone after the first application, especially when left on for a few minutes. Results accumulate with repeated, spaced treatments—this shampoo is designed for weekly or biweekly use to preserve tone without over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times per week to avoid over-toning.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–5 minutes, depending on desired intensity.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with Blonde Assure Conditioner for balanced moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product damage or dry out bleached hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated for color-treated and lightened hair, the shampoo combines conditioning proteins with violet pigments to tone while minimizing dryness. It’s created to clean and tone without heavy stripping, but pairing it with the complementary conditioner or a masque helps maintain softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin protein helps reinforce hair structure and surface smoothness.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing base prevents over-drying compared with abrasive clarifiers.\u003c\/li\u003e\n  \u003cli\u003eFollow with Blonde Assure Conditioner or a deep treatment for best hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this purple shampoo into my color-care routine?\u003c\/h3\u003e\n\u003cp\u003eAdd the Blonde Assure Purple Shampoo as a targeted maintenance step rather than a daily cleanser. Use it as needed to neutralize warmth, then return to your regular color-safe shampoo and conditioner to sustain moisture and color longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSubstitute your normal shampoo 1–2 times weekly for maintenance toning.\u003c\/li\u003e\n  \u003cli\u003eAdjust leave-in time (1–5 minutes) based on brass intensity and hair porosity.\u003c\/li\u003e\n  \u003cli\u003eCombine with Nexxus Color Assure conditioner or masque for a full regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this purple shampoo be used on silver, gray, or highlighted hair?\u003c\/h3\u003e\n\u003cp\u003eYes—its violet pigments are suitable for neutralizing warm or yellow undertones across blonde, silver, gray, and highlighted hair. The formulation aims to refine tone without heavy build-up, so it’s appropriate for a range of light shades when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for platinum, silver, and lightened highlights.\u003c\/li\u003e\n  \u003cli\u003eControls yellowing and unwanted warm hues on pale shades.\u003c\/li\u003e\n  \u003cli\u003eWorks best as part of a color-care system including conditioner and occasional masque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Nexxus Blonde Assure Purple Shampoo is intended for people with bleached, highlighted, platinum, silver, or naturally very light hair who want to reduce brassiness and refresh tone between salon visits. It suits those looking for a salon-derived, protein-infused product to help support hair strength and appearance while maintaining color vibrancy. If you prefer aggressive daily toning, consider spacing applications to avoid over-depositing pigment; for dry or chemically fragile hair, pair with the matching conditioner or a restorative masque from the Color Assure range.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethiconol, Hydrolyzed Pearl, Hydrolyzed Keratin, Fragrance (Parfume), Sodium Benzoate, Glycol Distearate, Carbomer, Citric Acid, Tea-Dodecylbenzenesulfonate, Cocamide Mea, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Peg-45M, Ppg-9, Ext. Violet 2 (Ci 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Nexxus Blonde Assure Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 1–2 times per week, leaving it on for 1–5 minutes depending on desired toning strength.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for bleached or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for blonde, platinum, silver, and highlighted hair to neutralize warm tones while supporting hair protein health.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Nexxus","offers":[{"title":"Default Title","offer_id":58361253134723,"sku":"B07M9WGY9R","price":22.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/nexxus-blonde-assure-front-packaging.jpg?v=1782801114","url":"https:\/\/origin-beauty.com\/products\/nexxus-blonde-assure-purple-shampoo-for-blonde-silver-highlighted-hair-8-5-oz-keratin-protein-tone-correcting","provider":"Origin Beauty","version":"1.0","type":"link"}