{"product_id":"nexxus-color-assure-sulfate-free-shampoo-for-color-treated-hair-3-oz-proteinfusion-for-vibrancy","title":"Nexxus Color Assure Sulfate-Free Shampoo for Color-Treated Hair 3 oz — ProteinFusion for Vibrancy","description":"\u003cstrong\u003eNexxus Color Assure Sulfate Free Shampoo is a salon-formulated, protein-enriched cleanser that gently removes impurities while helping preserve color vibrancy in treated hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis sulfate- and silicone-free shampoo uses Nexxus' PROTEINFUSION blend—featuring Elastin Protein and Quinoa—to support color-treated strands after the chemical stresses of coloring. Formulated to gently lift oils, product buildup, and environmental grime without stripping pigment, it’s designed as part of a color-care routine that helps hair look brighter and feel more resilient between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect color on wash days?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids harsh sulfates and silicones that can prematurely fade hair color, instead relying on a protein-rich blend that helps reinforce the hair surface and maintain vibrancy. Regular use as part of a matching regimen contributes to extended color life.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing to reduce pigment loss during washing.\u003c\/li\u003e\n  \u003cli\u003ePROTEINFUSION with Elastin Protein and Quinoa to support strand integrity.\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants that remove buildup without aggressive stripping.\u003c\/li\u003e\n  \u003cli\u003eDesigned to pair with the Color Assure conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on my specific color type—brunette, red, or blonde?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated for all types of color-treated hair and is safe to use on brunette, red, blonde, and highlighted shades. While it helps maintain overall vibrancy, color longevity can also depend on your dye type, water quality, and styling routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for permanent and semi-permanent colored hair.\u003c\/li\u003e\n  \u003cli\u003eSuitable for both single-process and highlighted\/bleached hair.\u003c\/li\u003e\n  \u003cli\u003eUse with complementary Color Assure products for targeted care (e.g., purple shampoo for blondes).\u003c\/li\u003e\n  \u003cli\u003eHelps preserve surface shine so color appears more vivid.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, lather gently from roots to ends, then rinse thoroughly; follow with Nexxus Color Assure Long Lasting Vibrancy Conditioner. For maximum color preservation, wash less frequently, use lukewarm water, and limit heat styling when possible.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 2–3 times per week for maintenance; adjust based on oiliness and activity level.\u003c\/li\u003e\n  \u003cli\u003ePair with matching conditioner and occasional masque treatments for deeper repair.\u003c\/li\u003e\n  \u003cli\u003eRinse with cool water to help seal the cuticle and lock in shine.\u003c\/li\u003e\n  \u003cli\u003eFor blonde or silver tones, alternate with the purple Color Assure shampoo as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Nexxus Color Assure Sulfate Free Shampoo is intended for anyone who colors their hair and wants a salon-grade, protein-focused cleanser to help maintain color brightness and manageability. It’s a good fit for people seeking gentler daily care after coloring, those wanting to extend salon color between appointments, and anyone who prefers sulfate- and silicone-free formulations. Whether you’re preserving a vibrant red, a rich brunette, or a multidimensional blonde, this 3 oz size is convenient for travel, trialing the line, or keeping in a gym bag as part of a color-care routine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFeatures summary:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVibrant hair color maintenance without sulfates or silicones.\u003c\/li\u003e\n  \u003cli\u003ePROTEINFUSION blend with Elastin Protein and Quinoa to replenish treated hair.\u003c\/li\u003e\n  \u003cli\u003eHelps extend color vibrancy for up to 40 washes when used consistently in a regimen.\u003c\/li\u003e\n  \u003cli\u003ePairs with Color Assure conditioner, cleansing conditioner, purple shampoo, and masque for a full regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Eau), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Chloride, Sodium Gluconate, Fragrance (Parfum), Cocos Nucifera (Coconut) Oil, Chenopodium Quinoa Seed Extract, Prunos Amygdalus Dulcis (Sweet Almond) Oil, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Collagen Amino Acids, Hydrolyzed Elastin, Citric Acid, Sodium Benzoate, Coconot Acid, Carbomer, Acrylamidopropyltrimonium Chioride\/Acrylamide Copolymer, Guar Hydroxypropyltrimonium Chloride, Stearamidopropyl Dimethylamine, PPG-9, Glycerin, Amyl Cinnamal, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Limonene, Linalool, Red 33 (CI 17200), Blue 1 (CI 42090).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for bleached or highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for all color-treated hair, including bleached and highlighted strands, and avoids sulfates that can accelerate fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Nexxus Color Assure Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times weekly for maintenance, adjusting for oil level and activity; pair with the Color Assure conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Nexxus","offers":[{"title":"Default Title","offer_id":58357296759171,"sku":"B003VDEBXU","price":11.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/nexxus-color-assure-front-packaging_61ed8e05-2ee8-4ff0-9c0e-8c3e96e835d5.jpg?v=1782743323","url":"https:\/\/origin-beauty.com\/products\/nexxus-color-assure-sulfate-free-shampoo-for-color-treated-hair-3-oz-proteinfusion-for-vibrancy","provider":"Origin Beauty","version":"1.0","type":"link"}