{"product_id":"nexxus-purple-toning-conditioner-for-blonde-bleached-hair-8-5-oz-keratin-moisture","title":"Nexxus Purple Toning Conditioner for Blonde \u0026 Bleached Hair, 8.5 oz — Keratin \u0026 Moisture","description":"\u003cp\u003e\u003cstrong\u003eNexxus Blonde Assure Purple Conditioner is a keratin-enriched purple-toning conditioner that neutralizes brassiness while restoring moisture and shine to blonde, bleached, silver, and color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBlonde, silver, gray, and bleached hair often pick up warm or brassy tones and can feel dry after color services. This 8.5 oz Nexxus Blonde Assure Purple Conditioner combines violet pigments with a protein-rich formula to even out tone, add slip for detangling, and replenish moisture lost during lightening or coloring. Use it as part of a color care routine to refresh cool hues between salon visits without over-drying the hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple conditioner reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe formula deposits violet pigments that counteract yellow and orange undertones, visibly cooling warm highlights and bleached sections. It works gradually with regular use, evening out uneven warmth while conditioning the strand so color appears brighter and more uniform.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLavender-tinted pigments neutralize warm tones\u003c\/li\u003e\n  \u003cli\u003eUse 3–5 minutes after shampoo for targeted toning\u003c\/li\u003e\n  \u003cli\u003eSafe for natural blonde, silver, gray, and color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner repair damage from bleaching and coloring?\u003c\/h3\u003e\n\u003cp\u003eRather than promising repair, the Nexxus formula supplies keratin-based proteins that help strengthen hair fibers and improve elasticity and shine. Regular application supports the look and feel of healthier hair by filling and smoothing the cuticle, which reduces breakage and improves manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin protein blend helps reinforce fragile strands\u003c\/li\u003e\n  \u003cli\u003eImproves shine and slip for easier combing and styling\u003c\/li\u003e\n  \u003cli\u003eFormulated without sulfates to preserve treated color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results at home?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing with a color-safe cleanser, apply a quarter-size amount to towel-dried hair, concentrating on mid-lengths and ends. Leave the conditioner on for three to five minutes, then rinse; increase contact time slightly for stronger toning, but monitor results to avoid over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after your Color Assure shampoo for consistent results\u003c\/li\u003e\n  \u003cli\u003eStart with shorter leave-in times and adjust as needed\u003c\/li\u003e\n  \u003cli\u003ePair with other Nexxus Blonde Assure products for maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple toning conditioner?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair's porosity and how quickly brassiness returns: many users tone once or twice weekly, while others with very warm regrowth may use it more often. Track your tone and moisture—if hair becomes overly cool or ashy, reduce use; if brassiness persists, increase frequency gradually.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOnce or twice a week for maintenance on most blondes\u003c\/li\u003e\n  \u003cli\u003eMore frequent use for quickly brassy or porous hair\u003c\/li\u003e\n  \u003cli\u003eAdjust leave-in time before changing application frequency\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: This Nexxus Blonde Assure Purple Conditioner suits anyone with lightened, naturally light, silver, gray, or high-lift color who wants to control warmth, improve shine, and add protein support without harsh sulfates. Ideal for those seeking salon-like toning at home as part of a consistent color care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER (AQUA), CETEARYL ALCOHOL, DIMETHICONE, STEARAMIDOPROPYL DIMETHYLAMINE, HYDROLYZED ELASTIN, CHENOPODIUM QUINOA SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, COCOS NUCIFERA (COCONUT) OIL, HYDROLYZED KERATIN, HYDROLYZED WHEAT PROTEIN, BEHENTRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), MINERAL OIL, DIPROPYLENE GLYCOL, LACTIC ACID, AMODIMETHICONE, SODIUM CHLORIDE, DISODIUM EDTA, PEG-7 PROPYLHEPTYL ETHER, CETRIMONIUM CHLORIDE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, AMYL CINNAMAL, BENZYLSALICYLATE, HEXYL CINNAMAL, LIMONENE, LINALOOL, EXT.VIOLET 2 (CI60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on naturally blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It tones natural blonde, silver, and gray hair to reduce brassiness while adding moisture and protein support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the conditioner in?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave in for three to five minutes after shampoo; extend slightly for stronger toning but monitor results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Nexxus","offers":[{"title":"Default Title","offer_id":58361160532355,"sku":"B083N6911P","price":22.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/nexxus-front-packaging-blonde-assure-purple-conditioner.jpg?v=1782798788","url":"https:\/\/origin-beauty.com\/products\/nexxus-purple-toning-conditioner-for-blonde-bleached-hair-8-5-oz-keratin-moisture","provider":"Origin Beauty","version":"1.0","type":"link"}