{"product_id":"ogx-purple-toning-shampoo-for-blonde-silver-impecca-blonde-13-fl-oz-keratin-hydrating-color-care","title":"OGX Purple Toning Shampoo for Blonde \u0026 Silver - Impecca-Blonde 13 fl oz, Keratin \u0026 Hydrating Color Care","description":"\u003cp\u003e\u003cstrong\u003eOGX Color Care + Impecca-Blonde Purple Shampoo is a highly pigmented violet shampoo designed to neutralize brass and refresh blonde, silver, and lightened hair while helping protect color from fading.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis moisturizing, color-care shampoo blends violet pigments with keratin, purple fig and iris extract to lift yellow tones and brighten cool shades. Free of parabens and sulfated surfactants, it’s formulated for regular use on naturally blonde, pre-lightened, grey or silver hair to maintain a crisp, salon-fresh look between color appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove brass without over-drying?\u003c\/h3\u003e\n\u003cp\u003eThe formula deposits concentrated purple pigments that counteract warm yellow hues, while conditioning agents and keratin help maintain moisture and resilience. That balance reduces the need for aggressive clarifiers and keeps hair feeling softer after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHighly pigmented violet shade targets brassy undertones quickly\u003c\/li\u003e\n  \u003cli\u003eKeratin helps fortify strands while toning\u003c\/li\u003e\n  \u003cli\u003eHydrating blend reduces dryness common with some toning shampoos\u003c\/li\u003e\n  \u003cli\u003eParaben-free and without sulfated surfactants for gentler cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how often should I use the OGX Impecca-Blonde Purple Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity and how quickly brass develops: many users apply it once or twice weekly as a replacement for regular shampoo, increasing use for stubborn yellowing. Leave time in place briefly for light toning or longer for stronger correction, then follow with conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times per week for maintenance\u003c\/li\u003e\n  \u003cli\u003eApply to wet hair, massage to lather, rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eAdjust contact time for subtle vs. intense toning\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner or treatment to restore softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat specific results can color-treated hair expect from this shampoo?\u003c\/h3\u003e\n\u003cp\u003eRegular use helps lift yellow and brassy tones, refreshes cool blonde and silver shades, and helps extend the visual life of salon color. The added keratin and botanical extracts support surface strength and a glossier finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes unwanted yellow\/brown tones for cleaner, brighter color\u003c\/li\u003e\n  \u003cli\u003eHelps keep color from fading between touch-ups\u003c\/li\u003e\n  \u003cli\u003eImproves shine and texture with conditioning ingredients\u003c\/li\u003e\n  \u003cli\u003eWorks on a range of light shades: blonde, platinum, silver, grey\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this with other OGX Impecca-Blonde products for better results?\u003c\/h3\u003e\n\u003cp\u003eYes—pairing the purple shampoo with OGX Impecca-Blonde toning drops or a matching conditioner amplifies color-correcting power and hydration. Combining concentrated toners with a conditioning routine helps achieve and maintain your ideal shade without over-processing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMix with toning drops for custom pigment intensity\u003c\/li\u003e\n  \u003cli\u003eFollow with a moisturizing OGX conditioner to seal cuticles\u003c\/li\u003e\n  \u003cli\u003eUse as part of a weekly toning ritual for consistent results\u003c\/li\u003e\n  \u003cli\u003eSafe to combine with other color-care products in the OGX line\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: OGX Color Care + Impecca-Blonde Purple Shampoo is made for people with lightened, naturally blonde, silver, or grey hair who want to reduce yellowing and refresh cool tones without harsh surfactants. It fits into color-maintenance routines for anyone seeking brighter, more neutral blonde shades while keeping hair conditioned and protected between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Citric Acid, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo completely remove brass in one wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Strong pigment reduces brass quickly, but multiple uses may be needed for stubborn yellowing depending on hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair every week?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, many use it weekly; adjust frequency for your hair’s response and always follow with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OGX","offers":[{"title":"Default Title","offer_id":58360647188867,"sku":"B08LYGFG8B","price":16.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/ogx-impecca-blonde-front-packaging.jpg?v=1782778046","url":"https:\/\/origin-beauty.com\/products\/ogx-purple-toning-shampoo-for-blonde-silver-impecca-blonde-13-fl-oz-keratin-hydrating-color-care","provider":"Origin Beauty","version":"1.0","type":"link"}