{"product_id":"ouai-medium-hair-shampoo-hydrating-sulfate-free-for-color-treated-dry-scalp-10-oz","title":"OUAI Medium Hair Shampoo — Hydrating, Sulfate-Free for Color-Treated \u0026 Dry Scalp, 10 oz","description":"\u003cp\u003e\u003cstrong\u003eOUAI Medium Hair Shampoo is a hydrating, sulfate-free cleanser formulated to strengthen mid-density hair, reduce breakage, restore shine, and soothe dry scalps while remaining safe for color- and chemically-treated strands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo was developed for hair that’s neither fine nor thick — the “in-between” textures that need moisture without heaviness. The formula blends coconut and babassu oils to lock in hydration, kumquat extract to boost surface shine, and keratin to smooth and detangle, all in a cruelty-free, paraben- and phthalate-free base. The scent is Mercer Street, a light, cosmopolitan mix of Italian lemon, jasmine, and white musk that leaves hair smelling fresh after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve strength and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eOUAI Medium Hair Shampoo combines conditioning oils and keratin to fortify strands and reduce mechanical damage during styling. Regular use helps hair feel smoother and less prone to snapping while you comb, dry, or style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin helps smooth cuticles for easier detangling.\u003c\/li\u003e\n  \u003cli\u003eCoconut oil seals split ends to minimize further breakage.\u003c\/li\u003e\n  \u003cli\u003eBabassu oil hydrates the scalp and strengthens hair fibers.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing avoids stripping natural oils that protect hair strength.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated, keratin-treated, or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the sulfate-free formulation is designed to cleanse without fading color or disrupting smoothing treatments. It maintains moisture balance so treated hair stays softer and more manageable between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates, parabens, or phthalates to aggressively strip color.\u003c\/li\u003e\n  \u003cli\u003eSafe for keratin and other chemical treatments when used as directed.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for frequent washing without dulling pigments.\u003c\/li\u003e\n  \u003cli\u003ePairs well with OUAI Medium Conditioner to extend treatment results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help with frizz and shine on everyday hair?\u003c\/h3\u003e\n\u003cp\u003eThe combination of lightweight oils and kumquat extract targets frizz control while enhancing luster. It’s formulated to leave hair feeling hydrated and sleek rather than weighed down, so wave, curl, or straight patterns retain natural movement with reduced flyaways.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKumquat extract restores surface shine and light reflection.\u003c\/li\u003e\n  \u003cli\u003eKeratin smooths the hair cuticle to reduce frizz.\u003c\/li\u003e\n  \u003cli\u003eBabassu and coconut oils provide moisture without heaviness.\u003c\/li\u003e\n  \u003cli\u003eWorks on straight, wavy, curly, and coily textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it and what pairs best with it?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather at the roots, and work through to the ends before rinsing. For optimal results, follow with OUAI Medium Conditioner and finish with OUAI Hair Oil to lock in moisture and add shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-sized amount for shorter hair; more for longer or thicker lengths.\u003c\/li\u003e\n  \u003cli\u003eFocus shampoo on the scalp and roots; condition ends to avoid buildup.\u003c\/li\u003e\n  \u003cli\u003eCombine with OUAI Medium Conditioner for balanced hydration and frizz control.\u003c\/li\u003e\n  \u003cli\u003eAdd OUAI Hair Oil to damp or dry hair for extra shine and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: OUAI Medium Hair Shampoo is made for people with medium-density hair who want a hydrating, smoothing wash that’s safe for color and chemical treatments. It’s ideal if you need a formula that tames frizz, reduces breakage, and increases shine without heavy residue — perfect for daily or frequent use when you want manageable, healthier-looking hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent\/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide,, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use OUAI Medium Hair Shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free, hydrating formula is gentle enough for frequent washing while preserving moisture and color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo weigh my hair down?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for medium-density hair, it hydrates without heaviness; use less product if your hair is finer or shorter.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":58344652865923,"sku":"B084BTP393","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/ouai-medium-hair-shampoo-front-shot.jpg?v=1782594153","url":"https:\/\/origin-beauty.com\/products\/ouai-medium-hair-shampoo-hydrating-sulfate-free-for-color-treated-dry-scalp-10-oz","provider":"Origin Beauty","version":"1.0","type":"link"}