{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-10-14-fl-oz-for-light-to-medium-blonde-silver-gray-neutralizes-brass-moistur","title":"Paul Mitchell Platinum Blonde Violet Shampoo — 10.14 fl oz for Light to Medium Blonde, Silver \u0026 Gray | Neutralizes Brass + Moistur","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Platinum Blonde Violet Shampoo neutralizes brassy, warm tones while conditioning light-to-medium blonde, silver, gray and white hair for a brighter, softer finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis violet-tinted shampoo from Paul Mitchell is formulated to gently counteract yellow and orange brassiness without over-drying fragile pale hair. Infused with color-enhancing pigments and moisturizing ingredients, it refreshes tone and texture while leaving a subtle cucumber-melon fragrance. The formula is salon-grade but gentle enough for weekly or more frequent use depending on how quickly your hair accumulates warm tones.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brass without damaging fragile blonde hair?\u003c\/h3\u003e\n\u003cp\u003eThe violet pigments in the shampoo deposit cool-toned color molecules that neutralize warm yellow and orange reflections. Conditioning agents in the formula help maintain softness and hydration so hair doesn’t feel stripped after use. It’s designed to be effective on light to medium blonde as well as silver, gray and white shades.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet tint counteracts unwanted brass for cooler, brighter tone.\u003c\/li\u003e\n  \u003cli\u003eMoisturizing ingredients reduce dryness and breakage risk.\u003c\/li\u003e\n  \u003cli\u003eSafe for weekly use; adjust frequency based on brass severity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how often should I use Paul Mitchell Platinum Blonde?\u003c\/h3\u003e\n\u003cp\u003eUse the shampoo when you notice brassiness or as part of a weekly maintenance routine to preserve cool tones. Frequency depends on hair porosity, sun and water exposure, and how often you wash hair; many users find weekly or biweekly use ideal. For best results, lather, leave in for 1–3 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, leave 1–3 minutes before rinsing.\u003c\/li\u003e\n  \u003cli\u003eStart with once a week; increase if tones return quickly.\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner to lock in moisture and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work with colored or natural silver and gray hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is suitable for both color-treated blondes and natural silver, gray or white hair that tends to develop warm tones. It refreshes color and helps maintain brightness without harsh cleansing. As with any pigmented shampoo, monitor processing time to avoid a subtle violet cast on extremely porous or lifted hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCompatible with salon-colored and natural pale shades.\u003c\/li\u003e\n  \u003cli\u003eGentle pigments reduce brass without bleaching or stripping color.\u003c\/li\u003e\n  \u003cli\u003eAdjust timing for porous or very lightened hair to prevent excess toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat else should I know about fragrance and sustainability?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo carries a refreshing cucumber-melon scent with gentle floral notes that won’t overpower. Paul Mitchell also uses post-consumer recycled (PCR) materials in retail bottles and jars to reduce environmental impact, with low-profile caps and labels designed to improve recyclability where local programs allow.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight cucumber-melon fragrance with soft floral accents.\u003c\/li\u003e\n  \u003cli\u003eRetail bottles\/jars include PCR content to reduce waste.\u003c\/li\u003e\n  \u003cli\u003ePackaging choices support improved recyclability in many areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Paul Mitchell Platinum Blonde Violet Shampoo is for anyone with light to medium blonde, silver, gray or white hair who wants to eliminate brassy tones while maintaining softness and moisture. It fits salon users and at-home maintainers who prefer a professional-grade, color-enhancing shampoo that pairs with conditioners or treatments to preserve tone and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower\/Leaf\/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG\/PPG-41\/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on color-treated blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated to neutralize brass while being gentle on color-treated blonde hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo in my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Lather and leave for about 1–3 minutes; adjust time based on hair porosity and desired toning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":58361112985987,"sku":"B001NFMM8E","price":29.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/paul-mitchell-platinum-blonde-front-packaging_343b961e-9cf7-4680-a973-3565ed0e0771.jpg?v=1782797184","url":"https:\/\/origin-beauty.com\/products\/paul-mitchell-platinum-blonde-violet-shampoo-10-14-fl-oz-for-light-to-medium-blonde-silver-gray-neutralizes-brass-moistur","provider":"Origin Beauty","version":"1.0","type":"link"}