{"product_id":"pravana-purple-toning-shampoo-for-blonde-hair-10-fl-oz-neutralizes-brassiness-adds-shine","title":"Pravana purple toning shampoo for blonde hair — 10 fl oz | Neutralizes brassiness, adds shine","description":"\u003cp\u003e\u003cstrong\u003ePravana The Perfect Blonde Purple Toning Shampoo is a color-safe purple shampoo that neutralizes brassy and yellow tones while adding immediate shine and gentle conditioning.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade for color-treated blondes and highlighted hair, this professional-grade toning shampoo uses violet pigments and Chromasilk-enhancing ingredients to refresh cool tones between salon visits. Its vegan, sulfate- and paraben-free formula contains soy protein and a pant-based amino acid blend to help hair feel conditioned, without stripping color. The bottle itself uses 100% recycled plastic, reflecting an attention to both hair health and sustainability.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see tone correction and shine?\u003c\/h3\u003e\n\u003cp\u003eYou can notice reduced brassiness and improved sheen after just one use, as the violet pigments counteract unwanted yellow and warm tones. The Chromasilk-enhancing components help reflect light for an immediate glossy appearance while conditioning ingredients leave hair manageable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize yellow\/brassy hues on contact\u003c\/li\u003e\n  \u003cli\u003eVisible shine improvement after a single wash\u003c\/li\u003e\n  \u003cli\u003eSoy protein and amino-acid blend condition without heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this safe-to-use on all types of color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed for use on color-treated, highlighted, bleached, and naturally blonde hair that needs toning. Because it’s free of SLS\/SLES, parabens, mineral oil, phthalates, microplastics and gluten, it’s milder than many clarifying shampoos and helps preserve salon color when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for bleached and highlighted hair seeking cool tones\u003c\/li\u003e\n  \u003cli\u003eFormulated without harsh sulfates to reduce color stripping\u003c\/li\u003e\n  \u003cli\u003eVegan and gentle, suitable for sensitive color-treated scalps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple toning shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your starting tone and desired coolness: use 1–3 times weekly as a maintenance wash to keep brassiness at bay. For stronger toning, leave the lather in for a short, monitored time; for subtle refreshes, rinse sooner. Always follow with a conditioner or mask for balanced moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMaintenance: 1–2 times per week for light toning\u003c\/li\u003e\n  \u003cli\u003eStronger toning: leave in briefly and monitor results\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner to restore hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients support color and hair feel?\u003c\/h3\u003e\n\u003cp\u003eAlongside violet colorants, the formula includes soy protein and a pant-based mix of amino acids to help hair feel smoother and conditioned after washing. The product emphasizes shine enhancement through Chromasilk-compatible technology and excludes common irritants or harsh detergents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoy protein and amino acids for conditioning and slip\u003c\/li\u003e\n  \u003cli\u003eViolet pigments specifically target yellow\/brassy tones\u003c\/li\u003e\n  \u003cli\u003eFree from SLS\/SLES, parabens, mineral oil, phthalates, and microplastics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This shampoo is for people with color-treated, highlighted, or naturally blonde hair who want an easy at-home solution to reduce brassiness and boost shine between salon visits. It suits those seeking a vegan, gentler toning product free from common sulfates and parabens, plus anyone who prefers eco-aware packaging like a recycled-plastic bottle. If you desire controllable violet toning and conditioned results without heavy build-up, this formula is built for regular maintenance and occasional intensive correction.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide\/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Pravana Perfect Blonde every time I shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly depending on how much toning you need; alternate with a regular color-safe shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated and bleached hair and avoids harsh sulfates that strip color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":58344171569539,"sku":"B0DW6HJ3KH","price":31.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/pravana-perfect-blonde-front-bottle.jpg?v=1782582394","url":"https:\/\/origin-beauty.com\/products\/pravana-purple-toning-shampoo-for-blonde-hair-10-fl-oz-neutralizes-brassiness-adds-shine","provider":"Origin Beauty","version":"1.0","type":"link"}