{"product_id":"pravana-the-perfect-blonde-purple-toning-masque-5-fl-oz-neutralizes-brass-add-strength-shine","title":"Pravana The Perfect Blonde Purple Toning Masque — 5 fl oz | Neutralizes Brass, Add Strength \u0026 Shine","description":"\u003cstrong\u003ePravana The Perfect Blonde Purple Toning Masque is a color-safe, purple-toned conditioning treatment designed to neutralize yellow and brassy hues in lightened or color-treated hair while improving strength and shine.\u003c\/strong\u003e\n\n\u003cp\u003eThis rich treatment mask blends violet pigments with a soy protein–based amino mix to target unwanted warm tones and replenish moisture in bleached, highlighted, or naturally light hair. It works as a salon-grade step between services to refresh cool tones, enhance manageability, and leave hair feeling elastic and conditioned without stripping color.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see reduced brassiness?\u003c\/h3\u003e\n\u003cp\u003eVisible toning can appear after one application, although results depend on your starting shade and porosity. Use as directed for the recommended processing time to allow the violet pigments to counteract yellow undertones effectively.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible neutralizing after a single treatment for many users\u003c\/li\u003e\n  \u003cli\u003eBest results on porous, lightened, or highlighted hair\u003c\/li\u003e\n  \u003cli\u003eRepeat every few washes or as color fades\u003c\/li\u003e\n  \u003cli\u003eShorter application time for subtle toning; longer for stronger neutralization\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage or dry out my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is color-safe and enriched with soy-derived proteins to condition rather than strip. It acts as a mask, delivering moisture and amino acids to help restore elasticity while depositing violet pigments gently.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtein blend supports weakened bonds from lightening\u003c\/li\u003e\n  \u003cli\u003eRich, creamy texture minimizes friction while detangling\u003c\/li\u003e\n  \u003cli\u003eDesigned for color-treated hair — not a clarifying or sulfated treatment\u003c\/li\u003e\n  \u003cli\u003eFollow with a lightweight conditioner if extra moisture is needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this masque for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply evenly to damp hair, concentrating on mid-lengths to ends and any brass-prone areas. Leave on according to desired toning intensity, then rinse thoroughly; adjust timing based on hair porosity and previous lightening level.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to freshly washed, towel-dried hair\u003c\/li\u003e\n  \u003cli\u003eProcess 3–10 minutes for subtle to stronger toning (test strand first)\u003c\/li\u003e\n  \u003cli\u003eRinse until water runs clear; style as usual\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat additional benefits does the masque provide?\u003c\/h3\u003e\n\u003cp\u003eBeyond color correction, the masque supplies conditioning amino acids that support strength and surface shine. It improves manageability, reduces frizz, and helps hair feel more elastic after lightening or frequent color work.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLeaves hair smoother and easier to comb\u003c\/li\u003e\n  \u003cli\u003eEnhances reflective shine on blonde tones\u003c\/li\u003e\n  \u003cli\u003eHelps improve elasticity and reduce breakage risk\u003c\/li\u003e\n  \u003cli\u003eActs as an at-home maintenance step between professional color services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Stylists and at-home users seeking a dedicated purple toning mask for blondes, highlighted or lightened hair who want to neutralize brassiness while improving condition and shine. Ideal for anyone wanting a color-safe treatment that deposits violet pigment and restores moisture and strength without altering salon color results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Glycerin, Behenamidopropyl Dimethylamine, Distearoylethyl Hydroxyethylmonium Methosulfate, Isopropyl Myristate, Behentrimonium Chloride, Lactic Acid, Parfum (Fragrance), Amodimethicone, Butyrospermum Parkii (Shea) Butter, Isopropyl Alcohol, Sodium Benzoate, Sodium Gluconate, Triolein, Ceteareth-20, Trideceth-10, Hydrolyzed Soy Protein, Phenoxyethanol, HC Blue No.16, Acetic Acid, Sodium Hydroxide,Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 42520 (Basic Violet 2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I leave the masque on overnight?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Overnight use is not recommended; follow the product timing instructions and test a strand first to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this on bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with once a week and adjust frequency based on how fast your color shifts and your hair's porosity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":58376557199747,"sku":"B0DWCPY7TM","price":31.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/pravana-front-packaging.jpg?v=1782982659","url":"https:\/\/origin-beauty.com\/products\/pravana-the-perfect-blonde-purple-toning-masque-5-fl-oz-neutralizes-brass-add-strength-shine","provider":"Origin Beauty","version":"1.0","type":"link"}