{"product_id":"pulp-riot-semi-permanent-hair-color-velvet-deep-bright-purple-4oz-vegan-conditioner-based-long-lasting","title":"Pulp Riot Semi-Permanent Hair Color Velvet — Deep Bright Purple 4oz, Vegan Conditioner-Based, Long-Lasting","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Velvet is a semi-permanent, conditioner-based purple hair color that delivers deep, bright violet with a subtle pink undertone while conditioning hair and lasting up to 50 washes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePulp Riot Velvet combines vivid pigment with a conditioning base and Anti-Overworking Technology to give a salon-grade purple that stays vibrant and fades evenly. This 4oz tube is ready-to-use (no developer required) and formulated vegan and free of ammonia, PPD, parabens, MEA, and gluten. Velvet works best on pre-lightened hair for the truest color payoff but can be blended or diluted for customized tones.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will this deep purple color stay vivid?\u003c\/h3\u003e\n\u003cp\u003eThe Velvet formula is designed for extended wear and true tone fade, meaning color washes out gradually and evenly instead of patching. On pre-lightened hair you can expect lasting vibrancy for multiple weeks and up to 50 washes under typical care routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLasts up to 50 washes with true tone fade to avoid patchy results\u003c\/li\u003e\n  \u003cli\u003eConditioner base locks moisture to reduce color-stripping during washes\u003c\/li\u003e\n  \u003cli\u003eCools water and sulfate-free shampoos help maintain hue longer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Velvet damage or dry out my hair?\u003c\/h3\u003e\n\u003cp\u003ePulp Riot Velvet is formulated to minimize processing stress: Anti-Overworking Technology and conditioning components help protect strands during application. Compared to non-conditioning products, Velvet adds measurable shine and hydration for softer, healthier-feeling hair after color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAnti-Overworking tech reduces over-processing risks during color application\u003c\/li\u003e\n  \u003cli\u003eDelivers 86% more shine and twice the hydration versus unwashed hair\u003c\/li\u003e\n  \u003cli\u003eAfter bleaching, provides deeper conditioning and lowers breakage rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Velvet for best results?\u003c\/h3\u003e\n\u003cp\u003eVelvet comes in a ready-to-use 4oz tube—no developer needed. Apply to clean, dry hair, saturate evenly, process 25–40 minutes, then rinse with cool water for optimal color deposit and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSaturate clean, dry, pre-lightened hair for truest color payoff\u003c\/li\u003e\n  \u003cli\u003eProcess 25–40 minutes depending on intensity desired\u003c\/li\u003e\n  \u003cli\u003eRinse with cool water to seal cuticle and preserve pigment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I mix Velvet with other colors or dilute it?\u003c\/h3\u003e\n\u003cp\u003eYes—Velvet is blended easily with other Pulp Riot shades or Clear to create custom tones from intense jewel purples to softer pastels. Mixing also helps tailor the pink undertone and achieve multi-dimensional results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMix with other Pulp Riot shades for layered, multidimensional looks\u003c\/li\u003e\n  \u003cli\u003eUse Clear to dilute for pastel or semi-sheer finishes\u003c\/li\u003e\n  \u003cli\u003eExperiment on a swatch strand first to preview blend outcomes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Velvet is ideal for stylists and color-savvy clients who want a deep, bright purple with a touch of pink that behaves predictably while caring for hair integrity. It suits pre-lightened bases seeking true-to-tone saturation, creatives mixing custom colors, and anyone preferring vegan, ammonia-free pigment with built-in conditioning. If you want bold, salon-quality purple that fades evenly and keeps hair feeling soft, Velvet is engineered to deliver professional results with flexible creative options.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need developer for Pulp Riot Velvet?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No developer is required; Velvet is a ready-to-use semi-permanent, conditioner-based formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will Velvet work on unbleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Color payoff is strongest on lightened hair; darker bases may yield subtle or muted purple results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":58362344472963,"sku":"B0GRCVM386","price":23.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/pulp-riot-velvet-front-tube.jpg?v=1782812993","url":"https:\/\/origin-beauty.com\/products\/pulp-riot-semi-permanent-hair-color-velvet-deep-bright-purple-4oz-vegan-conditioner-based-long-lasting","provider":"Origin Beauty","version":"1.0","type":"link"}