{"product_id":"punky-plum-semi-permanent-hair-color","title":"Punky Plum Semi Permanent Hair Color","description":"\u003cp\u003e\u003cstrong\u003ePunky Plum is a vegan, cruelty-free semi-permanent hair color that deposits bold purple plum tones while conditioning hair and washing out gradually.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePunky Plum semi-permanent hair dye gives you rich plum color without peroxide or permanent commitment. The creamy formula refreshes and softens strands as it adds vivid pigment, making it easy to experiment with edgy or subtle purple looks. Suitable for a wide range of base shades, this 3.5 fl oz tube helps you create single-tone color, multi-tonal blends, or colorful accents at home.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the Punky Plum color last on my hair?\u003c\/h3\u003e\n\u003cp\u003ePunky Plum is designed to be semi-permanent, delivering vibrant color that gradually fades over multiple washes. Typical fade time varies by hair porosity, base color, and shampoo routine, but most users see strong color that lasts through many wash cycles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFades gradually over approximately 25–35 shampoos on pre-lightened hair.\u003c\/li\u003e\n  \u003cli\u003eLasts longer on porous or pre-bleached hair and shorter on darker, unlightened bases.\u003c\/li\u003e\n  \u003cli\u003eColor longevity improves with sulfate-free shampoos and cool-water rinses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this dye damage my hair or require peroxide?\u003c\/h3\u003e\n\u003cp\u003ePunky Plum is a conditioning, non-oxidative tint that does not require peroxide, making it gentler than permanent dyes. The formulation includes conditioning agents to help maintain softness while depositing color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo peroxide or developer needed—color coats the hair shaft rather than chemically altering it.\u003c\/li\u003e\n  \u003cli\u003eContains conditioning components to reduce dryness and minimize breakage risk.\u003c\/li\u003e\n  \u003cli\u003eIdeal for experimenting without the long-term commitment of permanent color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Punky Plum for the best results?\u003c\/h3\u003e\n\u003cp\u003eApplication is straightforward and can be done at home with basic tools. Consistent application and timing yield the most even, intense plum results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply evenly from roots to ends with a tinting brush and comb through for uniform coverage.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 15–30 minutes depending on desired intensity and your hair’s porosity.\u003c\/li\u003e\n  \u003cli\u003eRinse until water runs clear; follow with color-safe conditioner to lock in shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I mix Punky Plum with other colors or use it for highlights?\u003c\/h3\u003e\n\u003cp\u003eYes—Punky Plum blends well with other semi-permanent shades to create custom tones, ombrés, or multi-dimensional color. Experiment in small batches to achieve the exact hue you want.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMix with lighter or darker Punky shades for custom plum, mauve, or violet blends.\u003c\/li\u003e\n  \u003cli\u003eUse on pre-lightened sections for the brightest, truest plum payoff.\u003c\/li\u003e\n  \u003cli\u003eLayer or dilute with conditioner to create pastel or translucent effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Punky Plum is ideal for creative individuals who want bold purple color without long-term commitment—stylists testing new looks, DIY colorists seeking an easy at-home application, or anyone looking to add plum dimension to lightened hair while nourishing strands. If you prefer vegan, cruelty-free beauty and enjoy changing your hair color frequently, this conditioning semi-permanent dye offers a practical, eye-catching solution.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua, Eau), Cetyl Alcohol, Mineral Oil (Parra num Liquidum, Huile minrale), Stearalkonium Chloride, Glycerin, Glyceryl Stearate, PEG-100 Stearate, Hydroxyethylcellulose, Ceteareth-20, Stearyl Alcohol, Fragrance, Methylchloroisothiazolinone, Methylisothiazolinone. May Contain: Basic Orange 31, Basic Red 51, Basic Yellow 87, Basic Blue 3 (CI 51004), Basic Blue 7 (CI 42595), Basic Blue 54 (CI 11052), Basic Orange 1 (CI 11320), Basic Red 2 (CI 50240), Basic Violet 2 (CI 42520), Basic Violet 13 (CI 42536), Basic Violet 14 (CI 42510), Yellow 10 (CI 47005), Basic Yellow 29\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Punky Plum permanent or semi-permanent?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Punky Plum is semi-permanent, depositing vivid color that fades gradually over about 25–35 washes depending on hair condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need peroxide or a developer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—Punky Plum is a non-oxidative formula and does not require peroxide or a developer for color application.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Punky","offers":[{"title":"Default Title","offer_id":58347003380099,"sku":"B00K6RW2D0","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/punky-plum-front-packaging.jpg?v=1782640146","url":"https:\/\/origin-beauty.com\/products\/punky-plum-semi-permanent-hair-color","provider":"Origin Beauty","version":"1.0","type":"link"}