{"product_id":"pureology-mess-it-up-texture-paste-for-color-treated-hair-medium-hold-vegan-sulfate-free","title":"Pureology Mess It Up Texture Paste for Color-Treated Hair — Medium Hold, Vegan \u0026 Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003ePureology Mess It Up Texture Paste is a vegan, sulfate-free styling paste that delivers medium hold, soft texture, and natural shine while protecting color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight paste is formulated specifically for color-treated hair, pairing flexible control with conditioning ingredients that help preserve color vibrancy. Infused with Pureology’s Antifade Complex®, sunflower seed UV filter, vegetable protein, and vitamin E, it styles without drying or dulling color. The scent profile blends tuberose, almond milk, and cedarwood for a salon-fresh finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Mess It Up give texture without damaging color?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on non-drying, color-safe ingredients so you get texture and pliability without stripping pigments. Antifade Complex® and UV-filtering sunflower seed oil work together to reduce color fade from styling and environmental exposure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntifade Complex® to support color retention\u003c\/li\u003e\n  \u003cli\u003eSunflower seed UV filter to defend against sun-related fading\u003c\/li\u003e\n  \u003cli\u003eVegetable protein and vitamin E to condition while styling\u003c\/li\u003e\n  \u003cli\u003eSulfate- and paraben-free base to avoid harsh surfactants\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow strong is the hold and what finish can I expect?\u003c\/h3\u003e\n\u003cp\u003eMess It Up delivers a medium, flexible hold that lets you reshape hair throughout the day without stiffness. The finish reads as soft texture with a subtle, natural shine rather than a crunchy or greasy look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold for everyday reworking\u003c\/li\u003e\n  \u003cli\u003eSoft, touchable texture—not hard or brittle\u003c\/li\u003e\n  \u003cli\u003eNatural-looking shine to enhance color depth\u003c\/li\u003e\n  \u003cli\u003eWorks on short to medium-length styles for definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this paste for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a pea- to dime-size amount between your palms and work through dry or damp hair starting at the ends and moving toward roots. Add more sparingly to build hold; it’s easy to layer without weight or residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair for light definition and separation\u003c\/li\u003e\n  \u003cli\u003eApply to dry hair for textured finish and hold\u003c\/li\u003e\n  \u003cli\u003eLayer in small amounts to avoid overloading the hair\u003c\/li\u003e\n  \u003cli\u003eRework with fingers during the day for flexible style updates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this paste a clean, salon-grade choice?\u003c\/h3\u003e\n\u003cp\u003ePureology’s formula aligns with professional color care standards: it’s 100% vegan and free from sulfates, parabens, mineral oil, and animal-derived ingredients. The blend is designed to provide dual benefits—styling performance plus color protection—so you don’t sacrifice one for the other.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% vegan formulation with no animal testing\u003c\/li\u003e\n  \u003cli\u003eZeroSulfate® approach preserves treated hair integrity\u003c\/li\u003e\n  \u003cli\u003ePatented Antifade Complex® built into every formula\u003c\/li\u003e\n  \u003cli\u003eSalon-quality scent profile for a premium experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Pureology Mess It Up Texture Paste is ideal for anyone with color-treated hair who wants pliable control, soft texture, and a subtle shine without compromising color longevity. It suits short to medium styles, those who rework hair throughout the day, and consumers seeking professional, vegan, sulfate-free styling options.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eB08999ZPGF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, STEARYL ALCOHOL, PEG-40 HYDROGENATED CASTOR OIL, TRIBEHENIN, PVP, PETROLATUM, DIMETHICONE, HYDROGENATED OLIVE OIL STEARYL ESTERS, VP\/VA COPOLYMER, POLYACRYLAMIDE, OLETH-10 PHOSPHATE, PHENOXYETHANOL, C13-14 ISOPARAFFIN, PEG\/PPG-17\/18 DIMETHICONE, PARFUM \/ FRAGRANCE, CAPRYLYL GLYCOL, POTASSIUM HYDROXIDE, SORBIC ACID, LAURETH-7, TOCOPHEROL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, BUTYLENE GLYCOL, BENZYL ALCOHOL, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, BENZYL SALICYLATE, LINALOOL, BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER, BENZOPHENONE-4, COUMARIN, CITRONELLOL, LIMONENE, EUGENOL, BENZYL BENZOATE, ANISE ALCOHOL, BHT, CITRIC ACID\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Mess It Up safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated hair with Antifade Complex®, UV filter, and no sulfates or parabens to help protect color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea- to dime-sized amount, warm between palms, and add more as needed to build medium, flexible hold.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":58344367194499,"sku":"B08999ZPGF","price":48.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/pureology-mess-it-up-front-packaging.jpg?v=1782586435","url":"https:\/\/origin-beauty.com\/products\/pureology-mess-it-up-texture-paste-for-color-treated-hair-medium-hold-vegan-sulfate-free","provider":"Origin Beauty","version":"1.0","type":"link"}