{"product_id":"pureology-pure-volume-shampoo-for-fine-color-treated-hair-9-fl-oz-lightweight-volume-color-protection","title":"Pureology Pure Volume Shampoo for Fine, Color-Treated Hair — 9 fl oz, Lightweight Volume \u0026 Color Protection","description":"\u003cstrong\u003ePureology Pure Volume Shampoo is a lightweight, sulfate-free cleanser designed to boost body and movement in fine, flat, color-treated hair while protecting color vibrancy.\u003c\/strong\u003e\n\nPure Volume combines volumizing Wheat Protein, energizing Eucalyptus Leaf Extract and a fragrant blend of Pink Grapefruit, Wild Rose and Cedarwood to lift hair without stripping color. Formulated by Pureology — a professional color-care brand with vegan, ZeroSulfate® formulas — this shampoo also includes Pureology's Antifade Complex plus UV-filtering Sunflower Seed and Vitamin E to help preserve shine and minimize environmental fading.\n\n\u003ch3\u003eHow will this shampoo add lift to flat, fine hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to add noticeable root lift and all-over body without weighing fine strands down. Lightweight surfactants gently cleanse the scalp so hair can hold shape, while Wheat Protein helps thicken each strand for fuller-looking results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWheat Protein to increase strand thickness and body\u003c\/li\u003e\n  \u003cli\u003eLightweight cleansing agents that avoid buildup\u003c\/li\u003e\n  \u003cli\u003eInstructions: apply at scalp, emulsify, rinse, repeat for deeper cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Pure Volume safe for color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Pure Volume is specifically made for color-treated hair. The Antifade Complex and antioxidant-rich ingredients help protect color molecules, while the sulfate-free formula avoids harsh stripping that can dull dyed hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntifade Complex to help maintain color payoff\u003c\/li\u003e\n  \u003cli\u003eSunflower Seed UV filter and Vitamin E to fight environmental fading\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, mineral oil and animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eWork a small, dime-sized amount into wet hair concentrating on the scalp, rinse, and repeat if needed to remove buildup. Follow with Pure Volume Conditioner for enhanced body and detangling, and style as desired for added lift at the roots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather at the scalp, work through to ends\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; repeat for heavier product or oil buildup\u003c\/li\u003e\n  \u003cli\u003ePair with Pure Volume Conditioner to finish shaping and detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience will I notice when using it?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo produces a soft, airy lather and leaves hair with natural movement rather than crunchiness. The aromatherapy-inspired scent blends bright grapefruit top notes with floral rose and grounding cedarwood for a salon-like fragrance that lingers subtly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft, lightweight foam that rinses clean\u003c\/li\u003e\n  \u003cli\u003eFresh, layered scent for an elevated wash routine\u003c\/li\u003e\n  \u003cli\u003eLeaves hair touchable with increased flexibility and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for\n\nPure Volume Shampoo is targeted at anyone with fine, limp or flat hair seeking more body while preserving salon color. It’s an excellent option for people who want a professional, vegan, sulfate-free shampoo that lifts roots and adds movement without compromising color or creating stiffness. If you regularly color treat your hair, prefer cruelty-free formulations, and aim for natural-looking fullness with lightweight hold, this shampoo fits into a color-care routine as a daily or regular-use volumizing cleanser.\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM \/ FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC\/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 \/ RED 33, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Pure Volume Shampoo safe for daily use on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to protect color; use daily or as needed depending on your scalp and styling products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo weigh down my thin hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The lightweight formula and Wheat Protein add body without heavy residue, keeping hair airy and flexible.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":58344656601475,"sku":"B08918B4NQ","price":53.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/pureology-pure-volume-front-packaging.jpg?v=1782594415","url":"https:\/\/origin-beauty.com\/products\/pureology-pure-volume-shampoo-for-fine-color-treated-hair-9-fl-oz-lightweight-volume-color-protection","provider":"Origin Beauty","version":"1.0","type":"link"}