{"product_id":"pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-hair-9-fl-oz-tone-strengthen","title":"Pureology Strength Cure Blonde Purple Shampoo for Blonde \u0026 Lightened Hair, 9 fl oz — Tone \u0026 Strengthen","description":"\u003cp\u003e\u003cstrong\u003ePureology Strength Cure Blonde Purple Shampoo is a sulfate-free, color-depositing cleanser that tones brassiness while helping strengthen and repair lightened, blonde, or gray color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated purple shampoo combines violet pigments with Pureology’s AntifadeComplex and reparative ingredients to neutralize yellow and orange undertones while addressing fragility from chemical services. Designed for use in a targeted routine, it both tones and supports hair resilience so blonde, silver, or highlighted hair looks cooler and healthier between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will this shampoo neutralize brassy tones?\u003c\/h3\u003e\n\u003cp\u003eTiming depends on your starting shade and desired level of toning. Apply to wet hair and rinse after 1–15 minutes: shorter for warm, golden blondes and longer for very light or silver tones. For best results, follow with the matching conditioner to lock tone and moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm blondes: leave 1–3 minutes\u003c\/li\u003e\n  \u003cli\u003eNeutral blondes: leave 3–5 minutes\u003c\/li\u003e\n  \u003cli\u003eCool\/very light blondes or silver: leave 5–15 minutes\u003c\/li\u003e\n  \u003cli\u003eRepeat or extend processing time for stronger toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat repairing benefits does Strength Cure Blonde offer?\u003c\/h3\u003e\n\u003cp\u003eAlongside violet pigments, the formula includes plant-based proteins and antioxidants that support strand strength and resilience. These ingredients help reduce breakage from lightening processes and improve the look of over-processed hair without harsh sulfates.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeravis plant protein helps reinforce weakened fiber\u003c\/li\u003e\n  \u003cli\u003eAstaxanthin antioxidant helps protect and restore surface damage\u003c\/li\u003e\n  \u003cli\u003eAntifadeComplex helps preserve color vibrancy\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base cleanses gently without stripping color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo within a blonde care routine?\u003c\/h3\u003e\n\u003cp\u003eUse it as a targeted tone-and-strengthen step 1–2 times weekly, depending on brassiness and hair porosity. Apply a coin-sized amount, emulsify from roots to ends, and adjust processing time to your shade; follow with Strength Cure Blonde Conditioner for optimal hydration and lasting tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, apply dime- to quarter-sized amount at the scalp\u003c\/li\u003e\n  \u003cli\u003eLather and work toward ends where brassiness appears\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with the toning conditioner\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed—avoid daily use to prevent over-depositing pigment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated and vegan hair?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula is free from sulfates and parabens and is vegan, making it suitable for most color-treated routines. It’s engineered to tone and protect without accelerating color fade, but always patch-test when combining with recent chemical services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing preserves dye longevity\u003c\/li\u003e\n  \u003cli\u003eParaben-free, vegan-friendly formulation\u003c\/li\u003e\n  \u003cli\u003eDeveloped to minimize additional color fading\u003c\/li\u003e\n  \u003cli\u003eRecommended to follow label directions for processing times\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pureology Strength Cure Blonde Purple Shampoo is aimed at anyone with lightened, highlighted, silver, or natural blonde color who wants to remove warmth and reinforce fragile, chemically-treated strands. It’s a practical salon-grade option for people seeking targeted toning alongside reparative benefits, especially useful for those who regularly bleach, highlight, or maintain icy and neutral blonde shades.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM \/ FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 \/ ACID VIOLET 43, ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly, adjusting frequency by brassiness and hair porosity to avoid excessive pigment build-up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on dark blonde or highlighted brown hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply for shorter times on darker or warmer blondes to gently neutralize unwanted yellow tones without over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":58344364212611,"sku":"B089165CCF","price":53.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/pureology-strength-cure-blonde-front-packaging.jpg?v=1782586241","url":"https:\/\/origin-beauty.com\/products\/pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-hair-9-fl-oz-tone-strengthen","provider":"Origin Beauty","version":"1.0","type":"link"}