{"product_id":"purpose-gentle-cleansing-wash-for-all-skin-types","title":"Purpose Gentle Cleansing Wash For All Skin Types","description":"\u003cp\u003e\u003cstrong\u003ePurpose Gentle Cleansing Wash is a soap-free, dermatologist-developed facial cleanser that lifts dirt, oil and makeup while leaving skin balanced—not stripped.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday use on all skin types, this lightweight 6 fl oz pump combines effective cleansing with a minimalist ingredient approach. Free from soap, alcohol, added sulfates, synthetic colors and gluten, it targets surface impurities without clogging pores or leaving residue. The formula is gentle enough for sensitive skin and formulated so it won’t sting the eye area, making it suitable for removing eye makeup and full-face cleansing alike.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Purpose Gentle Cleansing Wash remove makeup and impurities without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eThe wash uses mild surfactants and a balanced formulation to dissolve oils, makeup and grime while maintaining the skin’s natural moisture barrier. Unlike traditional soap, it doesn’t leave a tight, dry feel after rinsing, so skin remains comfortable and hydrated.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMild, non-alkaline cleansing agents that lift oil and makeup\u003c\/li\u003e\n  \u003cli\u003eNo soap or added sulfates to prevent stripping natural oils\u003c\/li\u003e\n  \u003cli\u003eRinses clean without sticky residue\u003c\/li\u003e\n  \u003cli\u003eSuitable for use around the eyes—won’t sting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this cleanser work for sensitive or dry skin?\u003c\/h3\u003e\n\n\u003cp\u003eYes. The formula was developed with dermatologists to be compatible with sensitive and dry skin types by avoiding harsh irritants and unnecessary additives. Its gentle profile helps reduce the chance of irritation while providing effective cleansing.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFree from alcohol and synthetic colors that can irritate\u003c\/li\u003e\n  \u003cli\u003eNo added fragrances that often trigger sensitivity\u003c\/li\u003e\n  \u003cli\u003eMaintains skin comfort after cleansing, minimizing tightness\u003c\/li\u003e\n  \u003cli\u003eDermatologist-developed for broader skin-type compatibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this cleanser into my skincare routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse the pump wash as the first step of your morning and evening routine to remove daily buildup and makeup. It pairs well with lightweight moisturizers or sunscreens afterward; for daytime, follow with a broad-spectrum SPF product, and for extra hydration, layer with a dedicated moisturizer.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet face, pump a small amount, gently massage, then rinse\u003c\/li\u003e\n  \u003cli\u003eFollow with Purpose Dual Treatment Moisture Lotion SPF 10 or your preferred moisturizer\u003c\/li\u003e\n  \u003cli\u003eSafe for twice-daily use—morning and night\u003c\/li\u003e\n  \u003cli\u003eEffective as a first cleanse for makeup removal before treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are intentionally left out and why does that matter?\u003c\/h3\u003e\n\n\u003cp\u003ePurpose keeps the formula intentionally simple by excluding ingredients that can irritate, dry, or sensitize skin. Removing oil, soap, alcohol, added sulfates, gluten and synthetic colorants reduces the risk of reactions and makes the wash broadly usable across skin types and routines.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNo soap or added sulfates to prevent stripping the skin barrier\u003c\/li\u003e\n  \u003cli\u003eAlcohol-free to avoid dryness and irritation\u003c\/li\u003e\n  \u003cli\u003eNo synthetic colors or unnecessary fragrances for a milder product\u003c\/li\u003e\n  \u003cli\u003eNot tested on animals, aligning with cruelty-free preferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Purpose Gentle Cleansing Wash is made for anyone seeking a straightforward, effective cleanser that removes makeup and daily grime without harsh ingredients. It’s particularly suited to people with sensitive, dry, or combination skin who want a no-frills formula developed with dermatologists. If you prefer minimalist skincare, avoid common irritants, or need a gentle eye-safe wash, this 6 fl oz pump provides reliable everyday cleansing.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Purpose Gentle Cleansing Wash safe for removing eye makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is eye-safe and won’t sting, making it suitable for removing eye makeup when used gently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this wash every day on sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s dermatologist-developed for daily use and avoids common irritants, so it’s suitable for sensitive skin routines.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":58346855924099,"sku":"B078JSXGQL","price":13.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/purpose-front-pump-bottle.jpg?v=1782637301","url":"https:\/\/origin-beauty.com\/products\/purpose-gentle-cleansing-wash-for-all-skin-types","provider":"Origin Beauty","version":"1.0","type":"link"}