{"product_id":"redken-brews-mens-holding-gel-medium-hold-medium-shine-5-fl-oz-flake-free-no-crunch-styling-for-all-hair-types","title":"Redken Brews men's holding gel — Medium Hold Medium Shine, 5 fl oz, flake-free no-crunch styling for all hair types","description":"\u003cstrong\u003eRedken Brews Holding Gel is a medium-hold, medium-shine men's styling gel that delivers flake-free, no-crunch definition and natural movement.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight gel is formulated for men who want controlled styles without stiffness or visible residue. It works on all hair types, including curly hair, and offers instant grip to shape and separate strands while preserving movement and texture. Use it on damp or dry hair to sculpt looks that last through the day without turning crunchy.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this gel give hold without a stiff, crunchy finish?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances polymers and conditioning agents to lock style in place while remaining flexible. Rather than hardening the hair, it provides a pliable hold that lets hair move naturally, so styles stay shaped but not rigid.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium control level for everyday styling\u003c\/li\u003e\n  \u003cli\u003eLightweight gel texture that avoids weight and buildup\u003c\/li\u003e\n  \u003cli\u003eNo flaking or sticky residue for a clean look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for curly or textured hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the gel defines curls and separates strands without creating crunch. It adds grip and definition so curls retain shape and bounce while maintaining softness and touchable movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDefines curls with separation and dimension\u003c\/li\u003e\n  \u003cli\u003eMaintains natural movement and reduces frizz appearance\u003c\/li\u003e\n  \u003cli\u003eSuitable for all curl patterns and hair thicknesses\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow and when should I apply the gel for best results?\u003c\/h3\u003e\n\u003cp\u003eYou can apply this gel to damp hair for shape and hold during drying, or to dry hair for quick touch-ups and texture. Rub a small amount between palms, work through roots to ends, and style with fingers or a comb to create separation and structure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a pea-sized amount for short hair; more for longer or thicker hair\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair for controlled drying and curl definition\u003c\/li\u003e\n  \u003cli\u003eApply to dry hair to add separation, texture, and light hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finish and longevity can I expect from this styling gel?\u003c\/h3\u003e\n\u003cp\u003eThe gel produces a medium shine that looks natural, not greasy, and keeps styles intact throughout daily activity. It resists flaking and maintains a fresh appearance so you don’t get visible residue as the day goes on.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-shine finish for a healthy, groomed look\u003c\/li\u003e\n  \u003cli\u003eLong-lasting hold without stiffness or white flakes\u003c\/li\u003e\n  \u003cli\u003eMaintains clean separation and definition over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Men who want a versatile, everyday styling gel that provides reliable hold without sacrificing movement or natural texture will appreciate Redken Brews Holding Gel. It’s especially useful for guys who wear structured but flexible looks, those with curly or textured hair seeking curl definition, and anyone who dislikes crunchy or flaky styling products. Packaged in a convenient 5 fl oz size, it fits into daily grooming routines and travel kits alike.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER, VP\/VA COPOLYMER, SORBITOL, ALCOHOL DENAT., PHENOXYETHANOL, PPG-5-CETETH-20, TRIETHANOLAMINE, PEG-14 DIMETHICONE, CARBOMER, PARFUM \/ FRAGRANCE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, LINALOOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, LIMONENE, CITRONELLOL, COUMARIN, GERANIOL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this gel suitable for everyday use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s lightweight and designed for daily styling on all hair types without flaking or stiffness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on wet and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for shape while drying or to dry hair for touch-ups and added texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Redken Brews","offers":[{"title":"Default Title","offer_id":58345410756995,"sku":"B0795Z5WP5","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/redken-brews-holding-gel-front-packaging.jpg?v=1782620547","url":"https:\/\/origin-beauty.com\/products\/redken-brews-mens-holding-gel-medium-hold-medium-shine-5-fl-oz-flake-free-no-crunch-styling-for-all-hair-types","provider":"Origin Beauty","version":"1.0","type":"link"}