{"product_id":"ref-illuminate-colour-shampoo-9-63-oz-sulfate-free-vegan-color-protecting-shine-booster","title":"REF Illuminate Colour Shampoo 9.63 oz — sulfate-free, vegan color-protecting shine booster","description":"\u003cp\u003e\u003cstrong\u003eREF Illuminate Colour Shampoo is a sulfate-free, vegan shampoo formulated with organic acai and linseed oil to protect color, reduce frizz, and add luminous shine to natural and color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to extend vibrancy and gloss between salon visits, this gentle cleanser removes buildup without stripping dyes or natural oils. The formula combines antioxidant-rich botanical extracts with conditioning agents to detangle, strengthen, and enhance light reflection on strands. Free from sulfates, parabens, and animal-derived ingredients, it supports color preservation and everyday manageability while aligning with cruelty-free and eco-conscious hair care choices.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo preserve color and boost luminosity?\u003c\/h3\u003e\n\n\u003cp\u003eREF Illuminate uses mild surfactants that clean the scalp and hair without aggressively removing pigment. Organic acai and linseed oil form a protective, shiny layer that increases color reflex and surface smoothness for more light reflection. Regular use maintains richer tone and visible sheen compared with harsh detergents.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMild, sulfate-free cleansing system to limit color fade\u003c\/li\u003e\n  \u003cli\u003eAcai extract delivers antioxidants that support color vibrancy\u003c\/li\u003e\n  \u003cli\u003eLinseed oil smooths cuticles, improving light reflection and shine\u003c\/li\u003e\n  \u003cli\u003eFormulation designed to reduce dulling and brassiness over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the key ingredients and what do they do for my hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula highlights organic acai and linseed oil alongside gentle conditioning agents to nourish and detangle. Acai is rich in antioxidants that help protect hair fibers from environmental stress, while linseed oil supplies essential fatty acids to smooth and soften the hair surface. Together they support healthier-looking strands and easier styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eOrganic acai for antioxidant protection and shine enhancement\u003c\/li\u003e\n  \u003cli\u003eLinseed oil for cuticle smoothing and improved manageability\u003c\/li\u003e\n  \u003cli\u003eDetangling agents to reduce breakage during brushing\u003c\/li\u003e\n  \u003cli\u003eFree from parabens and sulfates for gentler daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on both natural and colored hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the Illuminate Colour Shampoo is formulated to benefit both naturally pigmented and chemically colored hair by preserving tone and increasing gloss. Its gentle cleansing action keeps dyed hair from fading quickly while enhancing natural hair reflexes. It’s suitable for frequent washing when you want to protect color integrity and surface shine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated hair to slow washout and fading\u003c\/li\u003e\n  \u003cli\u003eEnhances natural hair reflectivity and vibrancy\u003c\/li\u003e\n  \u003cli\u003eGentle enough for routine use without stripping oils\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free for ethical beauty routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use REF Illuminate Colour Shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small amount to wet hair, lather gently from roots to ends, then rinse thoroughly; follow with a conditioner from the same line for maximum shine and detangling benefit. For color maintenance, use at each wash and alternate with a moisturizing mask weekly. Avoid hot water to reduce cuticle opening and preserve pigment.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair, focusing on the scalp, then rinse\u003c\/li\u003e\n  \u003cli\u003ePair with REF Illuminate conditioner or mask for optimal gloss\u003c\/li\u003e\n  \u003cli\u003eUse lukewarm water to minimize color loss\u003c\/li\u003e\n  \u003cli\u003eApply weekly treatments for extra nourishment and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: REF Illuminate Colour Shampoo (9.63 oz) is a good match for people who color their hair and want a gentle, plant-based cleanser that protects tone and adds shine. It also suits anyone with natural hair seeking smoother, more reflective strands and a sulfate-free, paraben-free formula. Choose this product if you prioritize ethical ingredients, reduced frizz, and enhanced luster in your hair-care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB01N37KX6R\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is REF Illuminate safe for chemically dyed hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula gently cleanses while helping preserve color and enhance shine without harsh stripping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use at each wash for color maintenance; pair with conditioner and a weekly mask for added nourishment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"REF","offers":[{"title":"Default Title","offer_id":58345156411779,"sku":"B01N37KX6R","price":33.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/ref-illuminate-front-packaging.jpg?v=1782604585","url":"https:\/\/origin-beauty.com\/products\/ref-illuminate-colour-shampoo-9-63-oz-sulfate-free-vegan-color-protecting-shine-booster","provider":"Origin Beauty","version":"1.0","type":"link"}