{"product_id":"schwarzkopf-keratin-color-permanent-hair-dye-7-7-medium-auburn-keratin-infused-up-to-100-gray-coverage","title":"Schwarzkopf Keratin Color Permanent Hair Dye 7.7 Medium Auburn — Keratin‑Infused, Up to 100% Gray Coverage","description":"\u003cp\u003e\u003cstrong\u003eSchwarzkopf Keratin Color 7.7 Medium Auburn is a professional‑quality permanent hair dye that delivers rich, multi-dimensional auburn color while strengthening hair with a three-step bond system.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for at‑home use by people who want salon results, this kit includes a pre-color serum, keratin-infused color cream, developer, and a post-color conditioner to help lock in tone and improve hair resilience. The formula was developed with professionals to provide even coverage, long-lasting color intensity, and targeted care for hair that’s prone to breakage or has been previously colored.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this color perform on gray or resistant hair?\u003c\/h3\u003e\n\u003cp\u003eThis permanent dye is formulated to cover gray hair effectively in a single application and produce a uniform auburn tone. Results depend on the percentage of gray, hair porosity, and previous color treatments, but the formula is built for dependable coverage and consistent shade payoff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 100% gray coverage on natural hair.\u003c\/li\u003e\n  \u003cli\u003eKeratin and bonding components improve pigment adherence.\u003c\/li\u003e\n  \u003cli\u003eWorks on previously colored hair; may need strand test for best match.\u003c\/li\u003e\n  \u003cli\u003eUse two boxes for long or very thick hair for full root-to-tip coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this kit help reduce breakage and keep hair feeling healthy?\u003c\/h3\u003e\n\u003cp\u003eThe included three-step Bond Enforcing System aims to protect and reinforce hair structure before, during, and after coloring. A pre-color serum with Vitamin B6 and collagen prepares hair, the keratin-infused color treats strands during processing, and the post-color conditioner with K‑Bond Plex helps restore and soften the hair surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePre-color serum supports smoother application and protection.\u003c\/li\u003e\n  \u003cli\u003eKeratin-enriched color cream helps maintain elasticity during color deposit.\u003c\/li\u003e\n  \u003cli\u003ePost-color conditioner seals cuticles and enhances manageability.\u003c\/li\u003e\n  \u003cli\u003eReduces combing breakage on damaged hair versus a non-conditioning shampoo.*\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is the application and what does the kit include?\u003c\/h3\u003e\n\u003cp\u003eThe kit is assembled for straightforward at‑home use with clear, step‑by‑step instructions; no salon visit required for standard applications. Everything needed for one full head application is included, and disposable gloves are supplied for a clean process.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePre-color serum, developer bottle, color cream, and post-color conditioner included.\u003c\/li\u003e\n  \u003cli\u003eDisposable gloves and easy instructions guide the process.\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair textures; follow timing on instructions for desired depth.\u003c\/li\u003e\n  \u003cli\u003eConsider two kits for hair past shoulder length or dense hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This Schwarzkopf Keratin Color 7.7 Medium Auburn kit is ideal for people seeking a warm, medium auburn shade with professional performance at home—those who want dependable gray coverage, added hair strengthening during coloring, and a long‑lasting, multi-dimensional finish. It’s suitable for natural and previously colored hair, across a range of textures; perform a strand test if you have heavily treated or unpredictable hair history.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNote:\u003c\/em\u003e Individual results vary with starting color, hair condition, and application technique. Follow all included safety instructions and the strand test to confirm shade and compatibility before full application.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePRE-SERUM: Aqua (Water, Eau), Hydroxyethylcellulose, PPG-1-PEG-9 Lauryl Glycol Ether, Pyridoxine HCl, Sodium Benzoate, Parfum (Fragrance), Sodium Salicylate, Hydrolyzed Collagen, Acrylamidopropyltrimonium Chloride\/Acrylates Copolymer, Hexyl Cinnamal, Potassium Hydroxide, Sodium Chloride, Phenoxyethanol, Methylparaben, Ethylparaben, CI 14700 (Red 4), Acid Violet 43, Sodium Sulfate.; DEVELOPER: Aqua (Water, Eau), Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Ceteareth-20, Propylene Glycol, Etidronic Acid, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Sodium Benzoate.; COLOR CREAM: Aqua (Water, Eau), Propylene Glycol, Cetyl Alcohol, Ammonium Hydroxide, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Stearyl Alcohol, Ceteareth-30, Parfum (Fragrance), Acrylamidopropyltrimonium Chloride\/Acrylates Copolymer, Ethanolamine, Steareth-100, Glyceryl Stearate, Hydrolyzed Collagen, Ammonium Sulfate, Toluene-2,5-Diamine Sulfate, 4-Amino-m-Cresol, Sodium Sulfite, 2-Amino-6-Chloro-4-Nitrophenol, Tetrasodium EDTA, 2-Amino-3-Hydroxypyridine, Hydrolyzed Keratin, 4-Amino-2-Hydroxytoluene, Resorcinol, Ascorbic Acid, Phenoxyethanol, Sodium Chloride, 2-Methylresorcinol, 1-Naphthol, m-Aminophenol, Methylparaben, Ethylparaben, Potassium Sorbate.; CONDITIONER: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Glyceryl Stearate, Sodium Methylparaben, Parfum (Fragrance), Glycerin, Polyquaternium-37, Macadamia Ternifolia Seed Oil, Panthenol, Dicaprylyl Carbonate, Magnesium Chloride, Laureth-23, Laureth-4, Sodium Hydroxide, Hydrolyzed Keratin, Hexyl Cinnamal, Benzyl Salicylate, Linalool, Amodimethicone\/Morpholinomethyl Silsesquioxane Copolymer, Benzyl Alcohol, Limonene, Citronellol, Salicylic Acid, Trideceth-5, Lauryl Glucoside, Magnesium Citrate, Sodium Sulfate, Sodium Benzoate, EDTA, Potassium Sorbate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need two boxes for long or thick hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: If your hair is longer than shoulder length or very dense, use two boxes for full, even coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on previously colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it works on previously colored hair, but perform a strand test to confirm shade and timing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":58361100599683,"sku":"B0DL7LVDJV","price":18.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/schwarzkopf-keratin-color-front-box.jpg?v=1782796579","url":"https:\/\/origin-beauty.com\/products\/schwarzkopf-keratin-color-permanent-hair-dye-7-7-medium-auburn-keratin-infused-up-to-100-gray-coverage","provider":"Origin Beauty","version":"1.0","type":"link"}