{"product_id":"smart-beauty-amethyst-purple-permanent-hair-dye-plex-anti-breakage-vegan-100-grey-coverage","title":"Smart Beauty Amethyst Purple Permanent Hair Dye — Plex Anti-Breakage, Vegan, 100% Grey Coverage","description":"\u003cstrong\u003eSmart Beauty Amethyst Purple Permanent Hair Dye is a vegan, cruelty-free permanent color kit that delivers deep purple tone with a plex treatment to protect and rebuild hair during coloring.\u003c\/strong\u003e\n\n\u003cp\u003eThis professional-style home hair color transforms dark blonde to brown or previously colored hair into a vivid amethyst purple while aiming to maintain hair strength. The formula is a cream permanent dye combined with a developer and an integrated plex system designed to reduce breakage and improve manageability as you color. Packaged for mess-minimized application, the kit suits a wide range of hair types and includes instructions for even coverage.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this dye affect my hair’s condition during color?\u003c\/h3\u003e\n\u003cp\u003eThe included anti-breakage plex component works alongside the coloring ingredients to help protect hair fibers during the chemical process. It is formulated to support structure and reduce the feeling of brittleness after dyeing, leaving strands smoother and easier to comb.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePlex-infused cream aimed at strengthening during processing\u003c\/li\u003e\n\u003cli\u003eDesigned to minimize hair surface damage and split ends\u003c\/li\u003e\n\u003cli\u003ePost-color feel: softer texture and improved manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Amethyst Purple cover grey and suit different hair types?\u003c\/h3\u003e\n\u003cp\u003eThis permanent dye is formulated for 100% grey coverage and works on all hair types, including chemically treated, afro-textured, Asian hair, and fine or coarse hair. For best results on very dark bases, pre-lightening may be required to reach the brightest purple finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGuaranteed grey coverage when used per instructions\u003c\/li\u003e\n\u003cli\u003eSuitable for root touch-ups, full-head color, balayage, and lowlights\u003c\/li\u003e\n\u003cli\u003eWorks on men and women and on previously colored hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow simple is the application for at-home use?\u003c\/h3\u003e\n\u003cp\u003eThe kit is built for a tidy, controlled home application: mix the color cream with the developer in the provided bottle, apply with the precision nozzle, and work through with the supplied gloves for a non-drip experience. Clear directions help achieve even coverage and consistent color payoff.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrecision nozzle bottle for targeted, mess-reduced application\u003c\/li\u003e\n\u003cli\u003eGlove-friendly process to avoid staining hands\u003c\/li\u003e\n\u003cli\u003eStep-by-step instructions for mixing, application, and timing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this dye formulated with ethical and safety standards in mind?\u003c\/h3\u003e\n\u003cp\u003eSmart Beauty’s Amethyst Purple uses cosmetic-grade ingredients that meet UK and European safety standards and is certified vegan and cruelty-free. The brand emphasizes ethical sourcing, minimal environmental impact, and independent British production.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVegan formulation free from animal-derived ingredients\u003c\/li\u003e\n\u003cli\u003eNot tested on animals; cruelty-free production practices\u003c\/li\u003e\n\u003cli\u003eMade to comply with UK\/EU cosmetic regulations\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This amethyst purple permanent hair dye is for anyone seeking a bold, long-lasting purple shade with full grey coverage and added hair protection. It suits people who color their hair at home but expect professional-standard results, those with chemically-treated or natural hair textures, and buyers who prioritize vegan and cruelty-free beauty products. If you want a vivid purple transformation while aiming to maintain hair strength during processing, this kit offers an accessible, responsibly formulated option.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to pre-lighten dark hair for this purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For the brightest amethyst on very dark brown or black hair, pre-lightening gives best results; otherwise you’ll get a deeper purple tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—formulated for all hair types, including chemically treated hair; follow instructions and perform a strand test first.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Smart Beauty","offers":[{"title":"Default Title","offer_id":58345171845507,"sku":"B07QCP9X1R","price":31.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/smart-beauty-amethyst-front-packaging.jpg?v=1782605517","url":"https:\/\/origin-beauty.com\/products\/smart-beauty-amethyst-purple-permanent-hair-dye-plex-anti-breakage-vegan-100-grey-coverage","provider":"Origin Beauty","version":"1.0","type":"link"}