{"product_id":"sweed-cloud-mascara-black-0-4-oz-volumizing-smudge-resistant-with-vitamin-b5","title":"Sweed Cloud Mascara — Black 0.4 oz, Volumizing \u0026 Smudge-Resistant with Vitamin B5","description":"\u003cp\u003e\u003cstrong\u003eSWEED Cloud Mascara is a clean, vegan mascara designed to build dramatic volume and length while staying flake-free, smudge-resistant, and easy to remove with warm water.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBuilt for everyday wear and professional looks, this lightweight formula layers without clumping to create a fanned, glossy lash finish. The signature Cloud wand separates lashes from root to tip for noticeable lift and definition, while vitamin B5 helps maintain lash softness. The formula is water resistant (not waterproof) so it holds a curl through the day but rinses away without aggressive rubbing.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will this mascara add volume and length?\u003c\/h3\u003e\n\u003cp\u003eFrom the first coat, the Cloud wand deposits buildable pigment and texture that thickens and extends lashes. You can stop at a natural enhancement or layer several coats for a bold, dramatic effect—without crunchy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply from base to tip with a gentle wiggle to maximize volume.\u003c\/li\u003e\n  \u003cli\u003eLayer up to three coats for intensified length and thickness.\u003c\/li\u003e\n  \u003cli\u003eFlexible formula prevents clumps while maintaining a glossy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it flake or smudge during long wear?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to resist flaking and smudging throughout normal daily activities. It’s water resistant enough to keep shape and hold a curl, yet it’s not a waterproof formula—so it removes cleanly with warm water and minimal effort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFlake-free pigments maintain a clean lash line all day.\u003c\/li\u003e\n  \u003cli\u003eSmudge-resistant composition avoids raccoon eyes under typical conditions.\u003c\/li\u003e\n  \u003cli\u003eNot fully waterproof—removes comfortably with warm water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the Cloud wand and formula different?\u003c\/h3\u003e\n\u003cp\u003eThe wand’s design combs and fans each lash, creating separation and a fuller silhouette without sticking lashes together. The lightweight, buildable formula contains vitamin B5 for conditioned-feeling lashes and is crafted to remain flexible so curls stay lifted without hardening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrecision wand separates lashes for a fan-like spread.\u003c\/li\u003e\n  \u003cli\u003eBuildable, flexible texture that holds curl and adds shine.\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid clumping while delivering high-impact volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this mascara clean, cruelty-free, and safe for sensitive users?\u003c\/h3\u003e\n\u003cp\u003eSWEED Cloud Mascara adheres to clean-beauty standards: it’s free from sulfates (SLS, SLES), parabens, formaldehyde and related agents, phthalates, and many other controversial ingredients. It’s vegan, cruelty-free, gluten-free, and contains less than 1% synthetic fragrance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free—no animal testing.\u003c\/li\u003e\n  \u003cli\u003eFree from common irritants like parabens, formaldehydes, and phthalates.\u003c\/li\u003e\n  \u003cli\u003eGluten-free with minimal synthetic fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Whether you’re a minimal makeup wearer seeking subtle enhancement or a makeup artist building show-stopping lashes, SWEED Cloud Mascara suits anyone who wants dramatic volume without flakes, smudges, or stiff lashes. It’s ideal for people who prioritize clean ingredients and cruelty-free formulas but still expect professional performance and easy removal at the end of the day.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP\/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Iron Oxides (CI 77499).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove SWEED Cloud Mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Warm water and a gentle wipe remove it—no scrubbing needed. For faster removal, use an oil-free cleanser or micellar water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, it’s water resistant but not waterproof, designed to hold a curl yet rinse away with warm water.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Sweed","offers":[{"title":"Default Title","offer_id":58345574924675,"sku":"B0CVBMGSWT","price":42.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/sweed-cloud-mascara-front-packaging.jpg?v=1782627431","url":"https:\/\/origin-beauty.com\/products\/sweed-cloud-mascara-black-0-4-oz-volumizing-smudge-resistant-with-vitamin-b5","provider":"Origin Beauty","version":"1.0","type":"link"}