{"product_id":"tower-28-lipsoftie-tinted-lip-balm-treatment-watermelon-kiwi-sheer-pink-hydrating-gloss-overnight-mask-0-38-oz","title":"Tower 28 LipSoftie Tinted Lip Balm Treatment — Watermelon Kiwi, Sheer Pink Hydrating Gloss \u0026 Overnight Mask (0.38 oz)","description":"\u003cstrong\u003eTower 28 LipSoftie Tinted Lip Balm Treatment is a sheer, glossy lip balm that hydrates and soothes sensitive lips while doubling as an overnight repairing mask.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for delicate and easily irritated lips, this Tower 28 LipSoftie in Watermelon Kiwi blends nourishing emollients with a juicy, translucent pink tint. The formula pairs lightweight jojoba oil, creamy shea butter, and lysine to deliver immediate comfort, long-lasting moisture, and a subtle glossy sheen. Packaged with a vintage-inspired domed applicator, LipSoftie is made to be simple to use throughout the day and rich enough to leave on as an overnight treatment.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this balm hydrate without feeling sticky?\u003c\/h3\u003e\n\u003cp\u003eThe LipSoftie texture is built to feel cushiony rather than tacky. Jojoba oil and shea butter create a smooth emollient layer that locks in moisture, while the formulation avoids heavy waxes that cause stickiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight jojoba oil for fast absorption and a silky finish\u003c\/li\u003e\n  \u003cli\u003eShea butter delivers richer, long-lasting conditioning\u003c\/li\u003e\n  \u003cli\u003eNon-sticky gloss that sits comfortably on lips\u003c\/li\u003e\n  \u003cli\u003eVegan formula designed for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use LipSoftie as an overnight lip mask?\u003c\/h3\u003e\n\u003cp\u003eYes—apply a slightly thicker coat before bed to let deeper emollients work while you sleep. The richer layer helps seal in hydration and supports visible smoothing by morning without heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply generously to lips before sleep for extended conditioning\u003c\/li\u003e\n  \u003cli\u003eLeaves a soft, non-greasy finish by morning\u003c\/li\u003e\n  \u003cli\u003eHelps reduce the appearance of dryness and flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of tint and flavor does Watermelon Kiwi provide?\u003c\/h3\u003e\n\u003cp\u003eWatermelon Kiwi offers a sheer, baby-pink tint with a fresh, food-grade scent profile. The shade enhances natural lip color subtly while delivering a luminous, glassy look suitable for everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer pink tint that flatters many skin tones\u003c\/li\u003e\n  \u003cli\u003eGlossy finish for a plump, healthy appearance\u003c\/li\u003e\n  \u003cli\u003eFood-grade flavoring for a pleasant, non-irritating scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for sensitive or irritated lips?\u003c\/h3\u003e\n\u003cp\u003eTower 28 formulated LipSoftie with sensitive skin in mind, using gentle ingredients that aim to soothe rather than inflame. The blend avoids common irritants and focuses on calming, hydrating actives appropriate for delicate lip skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle, dermatologist-minded formulation philosophy\u003c\/li\u003e\n  \u003cli\u003eSoothing ingredients like lysine to support repair\u003c\/li\u003e\n  \u003cli\u003eFree from harsh additives that typically aggravate sensitive lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: LipSoftie Watermelon Kiwi is ideal for anyone seeking a fuss-free lip treatment that doubles as daily lip color and a nighttime mask. Pick it if you want a soft, glossy tint that comforts chapped or sensitive lips without a sticky feel, and if you prefer clean, vegan formulas suited for everyday use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply LipSoftie during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply as needed—several times daily after eating or drinking for continuous moisture and a fresh glossy tint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LipSoftie suitable for vegans and sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan and designed to be gentle on sensitive or easily irritated lips.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58361217581443,"sku":"B0CWHFT17Y","price":23.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-lipsoftie-front-packaging-watermelon-kiwi.jpg?v=1782800251","url":"https:\/\/origin-beauty.com\/products\/tower-28-lipsoftie-tinted-lip-balm-treatment-watermelon-kiwi-sheer-pink-hydrating-gloss-overnight-mask-0-38-oz","provider":"Origin Beauty","version":"1.0","type":"link"}