{"product_id":"tower-28-makewaves-vegan-black-mascara-volumizing-lengthening-humidity-proof-lift-jet-0-29-oz","title":"Tower 28 MakeWaves Vegan Black Mascara — Volumizing \u0026 Lengthening, Humidity-Proof Lift (Jet, 0.29 oz)","description":"\u003cp\u003e\u003cstrong\u003eTower 28 MakeWaves Vegan Black Mascara is a hypoallergenic, vegan mascara that builds natural volume and length while resisting humidity for sensitive eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara combines lash-enhancing performance with a clean, eye-friendly formula designed for contact lens wearers and anyone with sensitive eyes. Formulated with Aquaflex technology and haircare-grade ingredients, MakeWaves creates lift and separation without heavy clumps. The tube is mostly recyclable, reflecting Tower 28’s focus on beauty that’s gentle on skin and mindful of the environment.\u003c\/p\u003e\n\n\u003ch3\u003eHow does MakeWaves give volume and length without irritation?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses gentle, dermatologist-approved ingredients to thicken and extend lashes while minimizing potential irritants. Aquaflex technology helps lashes stay lifted and defined through heat and humidity, and the brush design builds fullness from root to tip without weighing lashes down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan, hypoallergenic formula tested by ophthalmologists\u003c\/li\u003e\n  \u003cli\u003eHaircare-grade polymers for flexible hold and lift\u003c\/li\u003e\n  \u003cli\u003eCurved and straight-edge brush for targeted volume and length\u003c\/li\u003e\n  \u003cli\u003eRemoves easily with water and mild cleanser\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara hold up in hot or humid conditions?\u003c\/h3\u003e\n\u003cp\u003eYes — Aquaflex technology provides a humidity-resistant film that keeps lashes lifted and clump-free even in warm, moist environments. The result is a flake- and smudge-resistant look that stays natural and fluttery rather than stiff or crunchy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulation resists humidity-related drooping\u003c\/li\u003e\n  \u003cli\u003eFlexible polymers maintain movement and separation\u003c\/li\u003e\n  \u003cli\u003eDesigned to avoid flaking and smudging through the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the brush to get best results?\u003c\/h3\u003e\n\u003cp\u003eThe wand is shaped for dual action: use the curved side to build volume at the base of the lashes, then sweep the long-bristle edge through the tips to elongate and fan. Light, wiggling strokes at the root add lift; a final comb-through prevents clumps and separates lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWiggle curved edge at roots to create lift and fullness\u003c\/li\u003e\n  \u003cli\u003eUse long bristles to comb and elongate lashes\u003c\/li\u003e\n  \u003cli\u003eLayer for more drama; remove with warm water and gentle cleanser\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sustainability and safety details should I know?\u003c\/h3\u003e\n\u003cp\u003eMakeWaves balances performance with conscious packaging and clean formulation. The tube uses 78% post-consumer recycled plastic, and the formula avoids common irritants so it’s suitable for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTube made with 78% post-consumer recycled plastic\u003c\/li\u003e\n  \u003cli\u003eDermatologist-approved and ophthalmologist-tested\u003c\/li\u003e\n  \u003cli\u003eVegan ingredients and cruelty-free practices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 MakeWaves Vegan Black Mascara is ideal for anyone who wants buildable volume and length without harsh ingredients — especially people with sensitive eyes, contact lens wearers, and those who need a humidity-resilient, natural-looking lash finish. If you prefer clean beauty that performs in everyday life and warmer climates, this mascara offers a balanced, dependable option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Copernicia Cerifera (Carnauba) Wax\/Cera Carnauba\/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP\/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MakeWaves safe for contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s ophthalmologist-tested, hypoallergenic, and formulated for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It rinses off with warm water and a gentle cleanser; no strong makeup removers required.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58361973277059,"sku":"B0BGMBRQP7","price":29.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-makewaves-front-packaging.jpg?v=1782809611","url":"https:\/\/origin-beauty.com\/products\/tower-28-makewaves-vegan-black-mascara-volumizing-lengthening-humidity-proof-lift-jet-0-29-oz","provider":"Origin Beauty","version":"1.0","type":"link"}