{"product_id":"tower-28-swipe-serum-concealer-1-0-fair-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid-centella-0-22-oz","title":"Tower 28 Swipe Serum Concealer — 1.0 Fair\/Neutral Hydrating Medium-Full Coverage with Hyaluronic Acid \u0026 Centella — 0.22 oz","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes while soothing skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to blur imperfections without settling into fine lines, this 0.22 oz cream concealer combines makeup performance with skin-soothing ingredients. Shade 1.0 (Fair\/Neutral) gives a natural finish and can be used as a true under-eye brightener when choosing one shade lighter. The formula balances coverage and skincare using hyaluronic acid for moisture, centella asiatica to calm irritation, and lysine-coated pigments to help avoid flaking and maintain smooth blending.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer deliver coverage without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to behave like a serum on application while building to medium or full coverage as needed. Lightweight emollients and silkier pigments allow it to smooth over skin without tugging or emphasizing dry patches, so you get coverage that looks natural rather than cakey.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide for seamless application\u003c\/li\u003e\n  \u003cli\u003eMedium to full buildable pigments for customizable coverage\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula that avoids pore-clogging heaviness\u003c\/li\u003e\n  \u003cli\u003eSmooth finish that minimizes texture and flakes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer help sensitive or dry skin types?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula includes targeted skincare actives to support vulnerable skin while you wear makeup. Hyaluronic acid hydrates and plumps, while centella asiatica provides soothing benefits so the concealer sits comfortably on dry, reactive, or blemish-prone skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for surface hydration\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to calm redness and irritation\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments reduce flaking and improve blendability\u003c\/li\u003e\n  \u003cli\u003eDermatologist-minded formulation, suitable for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe Serum Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eApply directly from the wand to targeted areas—under eyes, around the nose, or on blemishes—then blend with fingers, a brush, or sponge. For extended wear, set lightly with a translucent powder; for on-the-go touch-ups, the hydrating texture helps it meld back into skin without patchiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe onto dark circles or spots with the applicator\u003c\/li\u003e\n  \u003cli\u003eBlend using fingers, brush, or sponge for natural finish\u003c\/li\u003e\n  \u003cli\u003eSet with powder for longer wear or leave as-is for dewy coverage\u003c\/li\u003e\n  \u003cli\u003eUse a shade lighter to brighten under-eye areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this formula different from conventional concealers?\u003c\/h3\u003e\n\u003cp\u003eRather than prioritizing coverage alone, this concealer pairs pigment technology with skin-supporting ingredients. Pigments are coated in lysine to reduce dryness and promote a smoother appearance while active hydrators and calming botanicals help maintain skin comfort during wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLysine-coated pigments to prevent flaking and enhance spreadability\u003c\/li\u003e\n  \u003cli\u003eSkincare-infused approach: makeup that cares for skin beneath\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-greasy feel suitable for daily use\u003c\/li\u003e\n  \u003cli\u003eDesigned by a brand focused on sensitive-skin safety and performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer is ideal for anyone seeking buildable, hydrating coverage with skin-friendly ingredients—especially those with sensitive, dry, or reactive skin who want a natural finish and a formula that won’t emphasize texture. Whether you need a daily under-eye brightener, spot concealer, or a lightweight full-coverage option, this shade 1.0 Fair\/Neutral provides a soft, neutral base that blends seamlessly into fair complexions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It includes hyaluronic acid and centella asiatica, is non-comedogenic, and is formulated to be gentle on sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under my eyes to brighten dark circles?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. Use your regular shade or go one shade lighter to brighten the under-eye area without creasing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304686979,"sku":"B0CFWQZLC4","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-front-packaging-swipe-serum-concealer.jpg?v=1782613860","url":"https:\/\/origin-beauty.com\/products\/tower-28-swipe-serum-concealer-1-0-fair-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid-centella-0-22-oz","provider":"Origin Beauty","version":"1.0","type":"link"}