{"product_id":"tower-28-swipe-serum-concealer-9-0-medium-olive-hydrating-buildable-medium-full-coverage-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer 9.0 Medium\/Olive — Hydrating, Buildable Medium‑Full Coverage with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer in 9.0 Medium\/Olive is a lightweight, skin care–infused concealer that glides on like a serum while delivering medium-to-full, buildable coverage to hide dark circles, redness, and blemishes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis hybrid formula combines makeup performance with soothing ingredients so you can correct and brighten without dragging, flaking, or feeling cakey. Infused with hyaluronic acid for hydration and centella asiatica to calm irritation, Swipe Serum Concealer aims to create a smooth, natural finish while supporting sensitive and dry skin types. Shade 9.0 (MDR) reads medium with olive undertones and is part of Tower 28’s clean-beauty approach designed for everyday wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer feel and apply on the skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is thin and serum-like, letting the applicator lay pigment down smoothly without pilling or clinging to dehydrated patches. It blends easily with fingers, a brush, or sponge and builds up to medium–full coverage without becoming heavy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSerum-weight base for effortless glide and even spread\u003c\/li\u003e\n\u003cli\u003eBuildable coverage—from natural to more opaque spots\u003c\/li\u003e\n\u003cli\u003eDoesn’t emphasize texture when blended well\u003c\/li\u003e\n\u003cli\u003eCan be set with powder for extended wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin-care ingredients are inside and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eFormulation prioritizes calming and hydrating actives so the concealer improves comfort while you wear it. Hyaluronic acid provides moisture, centella asiatica soothes redness and sensitivity, and lysine-coated pigments are chosen to reduce flakiness and promote a smoother surface.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic acid for immediate and lasting hydration\u003c\/li\u003e\n\u003cli\u003eCentella asiatica to calm and reduce visible irritation\u003c\/li\u003e\n\u003cli\u003eLysine-coated pigments to help pigments sit smoothly on skin\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic finish suitable for blemish-prone types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Swipe Serum Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eApply directly with the wand to areas you want to conceal or brighten, then blend using a fingertip, brush, or sponge for a seamless look. For longer wear, set lightly with a translucent powder; for brighter under-eyes, try a shade one tone lighter than your complexion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSwipe to deposit product, then blend outward for natural coverage\u003c\/li\u003e\n\u003cli\u003eLayer in thin coats to build coverage without cakiness\u003c\/li\u003e\n\u003cli\u003eSet with GetSet Powder to increase longevity\u003c\/li\u003e\n\u003cli\u003eUse a lighter shade specifically for under-eye brightening\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer suit sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes—formulated with skin-friendly actives and free from heavy comedogenic ingredients, Swipe Serum Concealer is made to work on sensitive and blemish-prone complexions. The lightweight, non-greasy texture reduces the chance of pore-clogging while centella helps soothe reactive skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNon-comedogenic formula for minimal pore irritation\u003c\/li\u003e\n\u003cli\u003eSoothing centella to reduce visible inflammation\u003c\/li\u003e\n\u003cli\u003eLight, hydrating feel avoids accentuating dryness\u003c\/li\u003e\n\u003cli\u003eDermatologist-minded brand ethos for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer in 9.0 Medium\/Olive is ideal for anyone seeking a multi-tasking concealer that marries makeup coverage with gentle skin care. Choose this if you want buildable medium-to-full coverage that won’t cake or dry out fine under-eye skin, if you have sensitive or blemish-prone skin and need a soothing formulation, or if you prefer a natural, skin-like finish that can be brightened with a lighter shade. It’s especially useful for everyday touch-ups, photo-ready coverage, and those who prioritize clean, high-performance ingredients in their makeup bag.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for dry under-eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains hyaluronic acid for hydration and a serum-like texture that won’t cling to dry patches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this concealer on acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is non-comedogenic and includes centella to calm irritation, suitable for blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304719747,"sku":"B0CFWGD66Z","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-swipe-serum-concealer-front-packaging_e2dccfba-134d-4154-9eb6-407d7db656c4.jpg?v=1782613860","url":"https:\/\/origin-beauty.com\/products\/tower-28-swipe-serum-concealer-9-0-medium-olive-hydrating-buildable-medium-full-coverage-with-hyaluronic-acid-centella","provider":"Origin Beauty","version":"1.0","type":"link"}